September 15, 2011

The First Annual LiveWhale Developers Conference

Be the frontman for a rock band Perform a wedding Give a keynote address

Megalomania Checklist

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Two Steves, Two Presentation Styles

I travel a lot.

vs. ?

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Here’s some text on the screen. I’d like you to read it, because it’s awesome.

People like us

People like us are smart, nice, and funny, like to work with technology and people, don’t mind working hard on fun stuff,and take pride in the value they create.

People like us are smart, nice, and funny, like to work with technology and people, don’t mind working hard on fun stuff,and take pride in the value they create.

LiveWhale is software for people like us.

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OK, that actually sounds super elitist.

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People like us aren’t particularly interested in claiming that we’re better than people who aren’t like us.

In higher education, there are way more of ‘us’ than ‘them.’

In the CMS marketplace, there are way more of ‘them’ than ‘us.’

And Here’s the Thing

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How can we explain this in a way that doesn’t sound silly?

What Keeps Me Up at Night

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What Also Keeps Me Up at Night Sometimes

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(Todo: Embed awesome applet accessing laptop webcam to reflect live image of #LWDC audience)

The Answer, for Now

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Make the LiveWhale community a community1.

Launch some new stuff to make your jobs easier 2. and more fun

Kick off a big year for LiveWhale (with your help)3.

Three Goals for #LWDC

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Here’s some text on the screen. I’d like you to read it, because it’s awesome.

Make the Community a Community

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Here’s some text on the screen. I’d like you to read it, because it’s awesome.Shockingly, me talking is not the primary point of this conference.

Make the Community a Community

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Here’s some text on the screen. I’d like you to read it, because it’s awesome.We are super lucky that there are so few people here.

Make the Community a Community

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Here’s some text on the screen. I’d like you to read it, because it’s awesome.

Launch Some New Stuff

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Here’s some text on the screen. I’d like you to read it, because it’s awesome.Launching a week from today:LiveWhale Developer Central

Launch Some New Stuff

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Here’s some text on the screen. I’d like you to read it, because it’s awesome.Launching a week from today:LiveWhale Developer Central

Every LW developer gets a user on support.livewhale.net and full •edit access to support documentation

Launch Some New Stuff

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Here’s some text on the screen. I’d like you to read it, because it’s awesome.Launching a week from today:LiveWhale Developer Central

Every LW developer gets a user on support.livewhale.net and full •edit access to support documentation

Make your own LW support site: • support.livewhale.com/yourschool

Launch Some New Stuff

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Here’s some text on the screen. I’d like you to read it, because it’s awesome.Launching a week from today:LiveWhale Developer Central

Every LW developer gets a user on support.livewhale.net and full •edit access to support documentation

Make your own LW support site: • support.livewhale.com/yourschool

Developers-only site: post widgets, code, questions, ideas •

Launch Some New Stuff

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Here’s some text on the screen. I’d like you to read it, because it’s awesome.Launching a week from today:LiveWhale Developer Central

Every LW developer gets a user on support.livewhale.net and full •edit access to support documentation

Make your own LW support site: • support.livewhale.com/yourschool

Developers-only site: post widgets, code, questions, ideas •

We have lots of questions for you about this!•

Launch Some New Stuff

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Here’s some text on the screen. I’d like you to read it, because it’s awesome.Launching a week from today:LiveWhale 1.4.2

Launch Some New Stuff

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Here’s some text on the screen. I’d like you to read it, because it’s awesome.Launching a week from today:LiveWhale 1.4.2

Over 50% of new features began as requests from LiveWhale developers.

Launch Some New Stuff

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Here’s some text on the screen. I’d like you to read it, because it’s awesome.New in 1.4.2:LiveWhale Places

Launch Some New Stuff

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Here’s some text on the screen. I’d like you to read it, because it’s awesome.New in 1.4.2:LiveWhale Places

Images + Places = Real-Time Campus Map•

Blurbs + embedded videos + Places = Virtual Tour•

News + Events + Blurbs + Places = a Lake Forest map of Chicagoland•

Launch Some New Stuff

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Do I have to figure out a way to call LiveWhale something other than a CMS?

What Also Keeps Me Up at Night Sometimes

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Kick Off a Big Year for LiveWhale

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LiveWhale customers, 2007-2011: 6

Schools evaluating LiveWhale right now: 6

Kick Off a Big Year for LiveWhale

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LiveWhale customers, 2007-2011: 6

Schools evaluating LiveWhale right now: 6

Energy expended in the marketing of LiveWhale: almost none

Kick Off a Big Year for LiveWhale

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More LiveWhale customers > more LiveWhale developers

More LiveWhale developers > more fun

More fun = the point of existence

Kick Off a Big Year for LiveWhale (with your help)

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How are we going to market LiveWhale?By telling its story.

How are we going to tell its story?By showing it in practice.

Kick Off a Big Year for LiveWhale (with your help)

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How are we going to market LiveWhale?By telling its story.

How are we going to tell its story?By showing it in practice.

Oh, and we might take out an ad in the Chronicle of Higher Education or something, if Tonya will let us.

Kick Off a Big Year for LiveWhale (with your help)

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We won’t ask you to sell LiveWhale for us. That’s our job.

But we need your help telling the story.

That’s what we’re hoping to get from this conference.

Kick Off a Big Year for LiveWhale (with your help)

Thanks, everybody!

Be the frontman for a rock band Perform a wedding Give a keynote address

Megalomania Checklist

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Oh, there’s just one more thing.

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480px

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Stories Events Photos Missions

LiveWhale Reporter

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iPhone now, Android soon

Three Business-y Points about LiveWhale Reporter

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iPhone now, Android soon

Six-month feature freeze

Three Business-y Points about LiveWhale Reporter

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iPhone now, Android soon

Six-month feature freeze

Free App Store download; free for all current and future LiveWhale customers

Three Business-y Points about LiveWhale Reporter

HeaderLadies and gentlemen, Fred LeBlanc.

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The Competition

“Open source”

“Enterprise solutions”

The Competition

Drupal

Ektron, dotCMS, OmniUpdate, etc.

The Competition

Have money? Go with OmniUpdate.Have no money? Go with dotCMS. Seriously, there’s no reason to even look much beyond those two systems in our world.”

The Competition

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Drupal vs. LiveWhaleThe Competition

Drupal vs. LiveWhaleThe Competition

A Swiss Army knife

Drupal vs. LiveWhaleThe Competition

A Swiss Army knife vs. a campus-wide army of engaged, location-aware, content-generating ninjas

LiveWhale vs. EktronThe Competition

A campus-wide army of vs. Delta Airlinesengaged, location-aware, content-generating ninjas

LiveWhale is awesome.•In summary,

LiveWhale is awesome.•Our odds of success are pretty good.•

In summary,

LiveWhale is awesome.•Our odds of success are pretty good.•We’re depending on you, but all you have •to do is be yourself.

In summary,

LiveWhale is awesome.•Our odds of success are pretty good.•We’re depending on you, but all you have •to do is be yourself.It’s gonna take some time, which is fine.•

In summary,

LiveWhale is awesome.•Our odds of success are pretty good.•We’re depending on you, but all you have •to do is be yourself.It’s gonna take some time, which is fine.•Steve Jobs • never uses bullet points.

In summary,

LiveWhale is awesome.•Our odds of success are pretty good.•We’re depending on you, but all you have •to do is be yourself.It’s gonna take some time, which is fine.•Steve Jobs • never uses bullet points.Please can we take a break now.•

In summary,

Thanks for using LiveWhale!