LiveIntent at DES: A Completely Unoriginal Idea
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Transcript of LiveIntent at DES: A Completely Unoriginal Idea
Email is No Longer About Sending Email
@MattKeiser @LiveIntent
• Email is Everywhere Your Customers Are… and You’re Not
• You Don’t Have to Send Email to Advertise There
• It Works.
Email is Everywhere Your Customers Are… and You’re Not
95% of brands use email for CRM or content delivery because it is so effective
Only a fractionof your best customersopen theEmails
But now thanks to LiveIntent it’s possible to reach your target audience when they are reading…
This is a Completely
Revolutionary Unoriginal Idea
Media Buying is the second oldest profession
Be Present.
http://www.journalism.org/analysis_report/mobile_activity_news_ranks_high, http://pewinternet.org/Reports/2011/Search-and-email.aspx
Email is the #1 App
Brands need to be present where their customers are spending the most time
What happens in 1 secondon the internet…
463Instagra
ms
833TumblrPosts
1,024SkypeCalls
33,333Google
Searches
1,670,000
Emails Sent
11,574DropboxUpload
46,333YoutubeViews
3,935Tweets
52,083Facebook
Likes
Mirapost 2011
Nielsen State of the Media: Advertising & Audiences 2012
• Email is Everywhere Your Customers Are… and You’re Not
• You Don’t Have to Send Email to Advertise There
• It Works.
You don’t have to send email, to advertise there
Hashes are your Cross Device & Cross Platform Identity
Retention Re-activation Suppression
Hey Matt, we love
you!
Where did you go
Matt? We miss you!
Don’t tell Matt….
#
• Email is Everywhere Your Customers Are… and You’re Not
• You Don’t Have to Send Email to Advertise There
• It Works.
It Works.
I love pudding
La Quinta Case Study
:
Performance Across the BoardCTR with LiveIntent is routinely above industry averages
Average CTR
of .26%Over 2x that oftraditional display in the entertainment industry vertical*and
144%of the client’s goal *Source: DoubleClick by Google, Display Benchmark Tool;
http://www.richmediagallery.com/resources/benchmarks/?utm_source=Think+Insights&utm_medium=website&utm_campaign=Launch
Tune In – TV Guide NetworkResults
High Impact Skins
1% over
CTR*3 coordinated ad units that work together as a canvas for brand message
*highest performing skin to date
Buy through your current ATD or DSP
• Email is Everywhere Your Customers Are… and You’re Not
• You Don’t Have to Send Email to Advertise There
• It Works.
Email is No Longer About Sending Email
@MattKeiser @LiveIntent