LinkedIn Marketing Presents

@jasonmillerca @LinkedInMKTG

Leverage the LinkedIn ecosystem

COMPANY PAGE

LEADERSHIP PROFILES

EMPLOYEE PROFILES

THE FEEDCOMPANY UPDATES(SPONSORED & ORGANIC)

INDIVIDUAL UPDATES

BRAND TOUCHPOINTS DISTRIBUTIONCONTENT

INDIVIDUAL POSTS

All content from owned properties is distributed through the feed to company followers and individual connections.

Find the Right Conversation to “Own”

Easy Keyword Research

Bulk Auto-SuggestBoth of these tools are excellent for:

• Basic keyword research

• Content brainstorming• Finding phrases to

target for higher rankings

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Spitballing – v. to toss ideas around with no expectation of them coming to pass, to brainstorm. 

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• Customer Interviews/ Surveys• Social Listening • LinkedIn Groups• Sales/ SDRs• Product• Verticals• Geos

Create the Framework

Outline

Socialize

Share

Set DeadlineFeedback

Write the Big Rock

Invite Influencers

• Interviews (5 Questions/ 3 are the same/ 2 Unique

• Quotes• Sound bites• Exclusive Previews

Launch Your Big Rock

Email

Blog

InMail

Company Page

Sponsored Updates

SlideShare

Display

PPC

Twitter

For those about to Launch…..

FIRE!

Launch from the Mothership(Your Blog)

Sponsored Updates / Direct Sponsored Content

Webinar Announcement

Landing Page

CompanyPageUpdate

Blog

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LinkedIn Lead Accelerator

Marketing Solutions LLA StreamsHomepage Bouncers“Engaged” Lead Accelerator Sponsored Updates

Wee

k 1

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k 3

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k 2

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• Company announcement• Sales team• Employee advocates• Customers• Partners• Influencers• Press

Add the Big Rock to your emailsignature company wide.

For those about to Launch

Blog

Email

Sponsored Updates

Twitter

LinkedIn Groups

SlideShare

Influencer Outreach

Paid Programs

Printed Version

Carve up the Turkey

Keep the Thunder Rolling

Measure Success

Turkey Slices(Non Gated)

MQLNo Yes

Revenue

BIG ROCK (Gated)Lead Capture

Nurture

No

Yes

SlideShare

Infographic

Webinar

Podcast Blog Post

Sales

SDRSales Qualified?

The Results Out of the Gate

4%6%

9%

15%

32%

34%

Email

Blog

InMail

Direct/SEO

Other

Display

AdWords

United States

Netherlands

India

Canada

Australia

UK

Germany

New Zealand

Singapore

France64%

7%

7%

7%

6%

2%1% 1%

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18,000% ROI

Measurement for Success:

Engagement

Referral Traffic

Lead Quality

MQLs

Pipeline

New Names

Creating an Owned Media Empire

Find the RightConversation to “Own”

Create the Framework

Measure Success

Write the Big Rock

Invite Influencers

Launch your Big Rock

Carve up the Turkey

Keep the Thunder Rolling

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