Live Webinar: Crash Course in Metrics & Analytics
Transcript of Live Webinar: Crash Course in Metrics & Analytics
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30 minute
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today’s
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Introduction
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90%
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metrics & analytics
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what’s the difference
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from
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moneyball
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moneyball
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the impact of
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marketing
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REACH
NURTURE
marketing
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REACH
upper funnel
Email Marketing
Display Ads
Search Marketing
Organic Social Media
PR
Paid Social Media
Free Written content
Rich Media content
TACTICS METRICS
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NURTURE
Email Marketing
Search Marketing
Display Ads
Paid Social Media
PR
Gated Long-form Content
Webinars
Demos / Trials
TACTICS METRICS
lower funnel
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REACH
NURTURE
• Awareness
• Branded search
• Brand recall and lift
• Website and referral traffic
• Page views, pages per visit,
time spent on site lift
• Subscriber/opt-in lift
• Engagement (open rate,
shares, likes, comments)
• Bounce rate decline
• Unique visitor lift
• Inbound links lift
• Leads (organic vs paid)
• MQLs/SAOs
• SQOs
• Cost per lead
• Qualified lead velocity rate
(i.e., growth in qualified leads)
• Form fills
• Revenue
• Returning visitors
• Close rate
• Retention rate, customer
lifetime value, upsell/cross-sell
across the funnel
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marketing
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REACH
NURTURE
success lies in
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how measures on
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your
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stay
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