Using mobile analytics & crash reporting
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Transcript of Using mobile analytics & crash reporting
Functionality Tested
All Defects are Fixed
No “known” defects?
No customer complaints, yet!
#AllGood
#NoCustomerSatisfaction #AppAbandonment #Fallouts #DontKnowWhy
#NowWhatToDo
Then we “listened” to the customers!
Story behind this talk
Conduct Customer Satisfaction Survey ?
Ask for QA Feedback ?
Hire Domain Expert ?
Use Analytics & Crash Reports
How to listen
Why Analytics
Customers don’t give you #feedback until it’s too late!
Some apps end up as movie stars, but most of them are still
trying hard and need #help.
Experimentation and #optimization are critical to success
How it Works
(1) Integrate a analytics library (SDK) to your app
(2) Records events & properties in the apps (e.g “Add to Cart”)
(3) Analyze data in the dashboard
Mobile Analytics Platform helps you analyze the actions/events users take in your app.
An action can be anything - uploading a picture, playing a video, or sharing a post, for example.
Mixpanel *mixpanel = [Mixpanel sharedInstance];
[mixpanel track:@”Add to Cart" properties:@{ @"Gender": @"Female", @"Plan": @"Premium"}];
How to
Collect'
Analyze'Act'“If you torture the data long enough, it will confess.”
Events & Properties such as, [Launch App] [Add to cart] [Submit Order]
{Name,Merchant,Session Time}
Change default values. Remove unused buttons, activities,etc
Why Crash Reporting?Spent weeks testing your App.
Published it on the App Store.
Positive reviews are starting to roll in. Everything looks great!
Until one user posts a one-star review,
saying the worst thing possible — the app #crashed.
Nothing is worse than hearing about crashes from the user community.
Integrating crash reporting in your app gives you info you need to fix the
issues.