Each Office Independently Owned and Operated

LISTING BROCHURE

Why Sellers Choose RE/MAX Agents First

RE/MAX History and Achievements

Your RE/MAX Marketing Plan

Service Guarantee

CDPA

Pricing your Property to Sell

Staging Your Home for Sale

Transfer Process

Moving Checklist

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Each Office Independently Owned and Operated

LISTING BROCHURE

WHY SELLERS CHOOSE RE/MAX AGENTS FIRSTLARGEST REAL ESTATE BRANDGet the unfair advantage by listing with the largest real estate brand across the globe: • Internationally, RE/MAX LLC has over 120,000 sales associates working in over 100

countries and has been ranked the largest Real Estate company in the world – not only by the number of sales associates, but also by number of sales.

• Locally, RE/MAX of Southern Africa is the number one brand in the region, outnumbering our closest competitor by nearly 1,000 sales associates. The larger our network, the greater the exposure your property receives; each of our sales associates have a portfolio of clientele who could be looking for a home just like yours!

WIDEST POSSIBLE MARKETING REACHAll RE/MAX sales associates have online access to the most current marketing material, providing you with the fastest, top-quality marketing. Beyond this, RE/MAX offers sellers the widest exposure of their properties both locally (via remax.co.za) as well as internationally (via global.remax.co.za).

INTERNATIONALLY TRAINED REAL ESTATE ADVISORSRE/MAX offers its agents the best international training available through our Global Education Centre which is available to Agents 24/7 through our Intranet. Well-trained agents get sellers the best prices in the shortest period of time, as well as offer expert advice and guidance through the complex process of selling.

COMMUNITY FOCUSEDRE/MAX has a strong ethos of giving back to our local communities. The RE/MAX Foundation exists to coordinate the various charitable initiatives of our agents and has raised over R5 million towards our various national beneficiaries since its inception in 2012. RE/MAX in Southern Africa is also a BBBEE company that endorses the growth and development of our multicultural agents in all communities in our country.

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RE/MAX HISTORY AND ACHIEVEMENTSRE/MAX has over four decades worth of experience internally, and 2 decades worth of experience locally. As a brand, we’ve managed to achieve some notable accolades over the years:

1973 Founded by Dave and Gail Liniger in Colorado, USA.1993 Named the largest real estate franchise in USA and Canada.1995 RE/MAX established in South Africa by Peter & Val Gilmour.1997 Peter Gilmour named RE/MAX International Regional Director of the year.2001 RE/MAX of Southern Africa named RE/MAX International Region of the Year. RE/MAX of Southern Africa named top Real Estate Franchise in South Africa by Finansies en Tegniek (Finance Week).2003 FASA names RE/MAX of Southern Africa as the “Franchisor of the Year” in the “all Industries” category. This was the first time this title was awarded to a real estate company.2004 RE/MAX of Southern Africa voted as a number one Real Estate Franchise in an annual survey conducted by Finance Week. RE/MAX of Southern Africa was a finalist in the category “Brand Builder of the Year” by FASA.2010 RE/MAX of Southern Africa voted as No.1 Real Estate Company in the “Top 500 Companies” in South Africa publication. Adrian Goslett CEO awarded “Mover and Shaker” Award at the Annual Property Professional Awards.2011 RE/MAX of Southern Africa named the largest Real Estate Franchise by FinWeek.2012 RE/MAX of Southern Africa named RE/MAX International “Region of the Year”.2015 RE/MAX of Southern Africa concludes empowerment deal and change of ownership.2017 RE/MAX LLC launches a new logo as part of a brand refresh. RE/MAX of Southern Africa has its highest sales month in the history of the company. Competing within the Middle East and Africa category, RE/MAX of Southern Africa wins Region of the Year at RE/MAX’s 45th annual R4 Convention in Las Vegas.2018 RE/MAX LLC named a top 10 global franchise for the first time by Entrepreneur magazine.

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YOUR RE/MAX MARKETING PLAN

Listing your home with us means that you will have access to our marketing power, along with access to our network and connections. If you choose to partner with a RE/MAX agent, you will have all the following on your side:

THE RE/MAX UNFAIR SELLING ADVANTAGE: • After photographing your property, our agents will produce an instant professional

brochure using our online design program, RE/MAX Design Hub, or in-house designer.• Display our internationally recognised “For Sale” signboard on your premises. • Share the listing with the RE/MAX network of over 2,400 agents and search for a match

with our existing buyers. • Upload your property details and photos onto remax.co.za which receives over 190,000

visits per month.• Your property will also display on global.remax.com which is the first real estate website

with true global reach. It allows people to search worldwide in their own language and currency.

Beyond this, our agents will also use traditional forms of marketing, including:• Advertising your property through traditional media such as print and various other

property portals.• Hosting show days and individual viewings at mutually convenient times. • Meeting with you regularly to discuss the marketing progress.

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SERVICE GUARANTEE

At RE/MAX we know being the biggest real estate agency is not enough. Our focus has and always will be on delivering quality service and outstanding results by creating an exceptional customer experience.

Your invaluable feedback will ensure that we stay true to our company ethos and core values and set an example of service excellence in our industry.

The results we receive today will help us to do an even better job for you tomorrow.

HOW TO PROVIDE FEEDBACK:1) Visit our website (www.remax.co.za) 2) Scroll to the ‘Quality Assurance’ link in our footer.3) `fill out our customer satisfaction survey.

Between January-July 2018, 72% of customers who submitted feedback through QA rated the RE/MAX Experience as “Excellent”.

In 2018, RE/MAX was also voted the favourite real estate brand by Beeld Readers for the second consecutive year.

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IF YOU EVER FEEL AS THOUGH YOU ARE LOSING YOUR HOME IN A TUG OF WAR WITH THE BANKS, SPEAK

TO A RE/MAX AGENT.

CERTIFIED DISTRESSED PROPERTY ADVISOR

We offer all our agents the opportunity to qualify as a Certified Distressed Property Advisor (CDPA). Qualified agents are able to provide

you with the expert advice required to assist you in preserving your credit and relieving your real estate uncertainty.

Let one of our CDPA agents lend you a hand at your time of need and help you through the road to recovery for you and your family.

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PRICING YOUR PROPERTY TO SELLWHY IS IT IMPORTANT?Market value is the value of your property as seen through the eyes of a prospective buyer who has many properties from which to choose. This is why it is crucial NOT to choose an agent based purely on the highest valuation.

A property that incorrectly priced will simply help other properties sell, while your property remains “for sale”.

BENEFITS OF CORRECT PRICING

Creates an impression of relatively good value.Increases advertising response.Stimulates buyer interest.Achieves maximum exposure at optimum time.Compensates for property’s shortfalls.Maintains seller’s negotiating advantage.

The results:Maximum price achieved.Marketing period minimised.Disappointment and haggling reduced.Least disruption and fewer show houses.

DISADVANTAGES OF INCORRECT PRICING

Loses interested buyers.Extends marketing time.Attracts lower offers.Reduces advertising response.

The results:Buyers are reluctant to make offers.Competing properties become more attractive.Property becomes over-exposed.Lack of buyer interest. Seller loses best marketing time - first 3 weeks.

Pricing your property as close to the center of the triangle as possible will guarantee maximum exposure and the best price for your property.

WHEN TO ADJUST PRICE?It is vital to continuously measure market response to the property once it is offered for sale, as well as to monitor market trends in the area and make the necessary adjustments indicated by these trends. This is why feedback from agent to seller is so critical and why it is advisable to select one agent to manage the responsibility of marketing your property.

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Show houses are an important element in the marketing of your property. First impressions sell a home. There is never a second chance for a first impression.

Here are some pointers to think about when preparing your “Show House” for maximum appeal to a prospective buyer:

PavementMow lawn & trim edgesPaint exterior wallsRepair/replace broken tiles

EntrancePaint front doorNew door matSpruce up pot plantsEnsure doorbell is working

DrivewayEnsure bricks/paving are in good repairSweep & clear clutter

GarageKeep garage as uncluttered as possibleGood illuminationPaint door if necessary

General RepairsGutters and fasciasTV aerialSagging tapsCreaky doorsBroken windowsLoose door handlesRemove rusted garden furniture

RoofPaint if necessaryReplace any broken tiles

GardenKeep well watered in summerWeed regularly & rake up leavesPrune bushes & treesTurn flower beds before show houseCut grass

BathroomsReplace unsightly toilet seatsRemove acid, rust & limeClean tiles and fittingsCheck that taps workRe-grout tiles and clean showers

KitchenClean & clear clutterClean sink and stoveClean top of fridge

General - Wash/Clean/VacuumCarpetsFloorsWallsFireplaces

Swimming PoolEnsure pool is sparkling cleanClean outdoor furniture and enhancewith bright cushions

LISTING BROCHURE7STAGING YOUR HOME FOR SALE

STEP BY STEP GUIDE TO THE TRANSFER PROCESS

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LISTING BROCHURE9Change of Address ☐ Post Office ☐ Accounts & Bank ☐ Magazines/newspaper Subscriptions ☐ Relatives & Friends ☐ Insurance & Doctors

Services to Cancel/Transfer ☐ Water & Electricity ☐ Telephone ☐ DSTV ☐ Security Company ☐ Other________________

Transfer Memberships ☐ Church ☐ Schools ☐ Civic Organizations

Pre-move Organising ☐ Make arrangements with moving company. ☐ Check with insurance agent on coverage of life, car & household goods en route to new home. ☐ Obtain medical records to share with your new doctor. ☐ Have medical prescriptions refilled so that you have enough while you search for a new pharmacy. ☐ Collect and label all spare keys to hand over to the new owner. ☐ Prepare frozen meals that can simply be reheated after the move. ☐ Keep a box or two in your car with all the things you will need on your first night in your new home.

Moving Day! ☐ Draw cash to pay the movers. ☐ Drop off young children and pets at a friend/relative for the bulk of the move. ☐ Dispose of trash at the local dump so the new owners don’t arrive to full bins. ☐ Turn off your geyser or heat pump. ☐ Switch off all lights. ☐ Do a final walk through, checking all cupboards and corners for anything left behind. ☐ Check the post box for any last mail.

MOVING CHECKLIST