RISKS AND THREATS IN SOCIAL MEDIA Risks in over promoting

Assignment 4

COURSE

Social Media in marketing STUDENT

Lisa Koivunen

#AGENDA

#1 General ”definition” of over promoting?

#2 Special elements and uses in over promoting?

#3 Common over promoting mistakes companies do?

#4 How to prevent over promoting?

#5 Conclusion!

OVER PROMOTING, WHAT’S THAT?

Company who is using social media as their marketing

channel is promoting their business too much in different

Social Media channels/groups

All they do in social media is to boost their sales & develop

their business

All they post in other’s social media sites is aimed to get more

followers, likes, clicks and so on…

Over posting = posting on Facebook too many times a day or

on twitter too many times during an hour

SPECIAL ELEMENTS OF OVER PROMOTING

Companies that are over promoting themselves are:

• Posting on Facebook every hour

• Tweeting in every 5 minutes

• Posting only promotional updates in Social Media

• Selling their products in Social Media

• Sending too many newsletters and/or without asking a permission to

send those

• In short, promoting so much that people feels forced to look up their

materials (what makes them Not to look up those)

COMMON MISTAKES COMPANIES SHOULD AVOID

• Commenting someone else’s post just to leave there a link to

their own website/ Social Media site

• Joining communities just to share their own promotional posts

• Liking their own content

HOW TO PREVENT /OVERCOME OVER PROMOTING?

• Start by being a nice ”person”

• Focus on interacting with your followers

• Promote your business wisely, but concentrate more on getting to know people and building relationships • Ask questions, answer your followers’ comments

• Arouse your followers’ interest in your business by posting interesting and interactive content • Post pictures, be funny if it fits to your corporate culture

• Comment other companies' posts, by adding value • ask questions, share your own opinion around the theme, start

conversations…

So. . . • Keep it positive

• Protect your reputation

• Grow your business in a positive direction

• Be patient - building a reputation in Social Media

takes time and effort

• Be interactive and be a ”thing” that is Fun to follow!