LiquidLab Deck_Final_Isabel Lluch
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Transcript of LiquidLab Deck_Final_Isabel Lluch
LIQUIDLABBy: Isabel Lluch
OBJECTIVE:
To promote LiquidLab as a fully customizable juice option for health and nutrition conscious individuals
STRATEGY:
To convince health conscious individuals to drink LiquidLabinstead of Blue Print, Liquiteriaor Organic Avenue because LiquidLab offers customizable plans and juice profiles that tailor to an individual’s tastes and health goals
COMPETITIVE SURVEY
Bright colorsClean, airy designLifestyle imagesFocus on organic ingredients
AUDIENCE SURVEY
Health and exerciseTake care of themselvesBusy, on-the-goModern, stylishOutdoorsyTrendy
MOOD BOARDS
TRANQUIL
Trustworthy
Urban
Earthy
Intelligent
Outdoorsy
Raw
Organic
Yuppie
Original/unique
Fresh
Local
Healthy
Customized
Farm-to-table
High-end
NATURAL MINIMAL
NATURAL
Focus on produceBasicsSimple
TRANQUIL
CalmBalancedQuiet
MINIMAL
CleanUnderstatedHigh contrast
WIREFRAMES
WIREFRAME EXPLORATIONS
CHOSEN LAYOUT
CHOSEN LAYOUT
COLOR
PALETTE EXPLORATIONS
#3f243d
#55555c
#787a90
#6b772c
#3d353a
#403442
#f4f0e4
#58592f
#2f1b2e
#71594c
PALETTE EXPLORATIONS
#40051b
#677047
#a4761f
#d9b28f
#a66754
#250a1c
#3e0f39
#5c144d
#8d4186
#f1eee6
PALETTE EXPLORATIONS
#1b1f24
#f3f5f4
#d7dadb
#5a4336
#bfa898
#3b3c3f
#dbd9d2
#beaf90
#a79178
#8b6957
CHOSEN PALETTE
SimpleEarth tonesHigh-end
Main Accent
Accent / Iconography
Background Accent
#000000 #d7dadb #f2f4f4 #dab895
#004236
TYPOGRAPHY
TYPOGRAPHY EXPLORATIONS
HIGH-QUALITY. FRESH INGREDIENTS. CUSTOM-SELECTED.
When you register for LiquidLab’scustom service, we’ll put together a juice program tailored to your current lifestyle and health goals. If you’re already committed to a healthy lifestyle and are looking to incorporate fresh juice as part of a balanced diet, our custom plan might be just what you’re looking for. It takes about 15 minutes to get started.
HEADING
BODY
Font: Oswald 16pt (sans serif)Tracking: 0Leading: 18
Font: Whitney Light 10.5pt (sans serif) Tracking: 0Leading: 12
High-Quality. Fresh Ingredients.Custom-selected.
When you register for LiquidLab’scustom service, we’ll put together a juice program tailored to your current lifestyle and health goals. If you’re already committed to a healthy lifestyle and are looking to incorporate fresh juice as part of a balanced diet, our custom plan might be just what you’re looking for. It takes about 15 minutes to get started.
HEADING
BODY
Font: Gentium Book Basic 16pt (serif)Tracking: 0Leading: 18
Font: Gentium Basic 10.5pt (serif) Tracking: 0Leading: 12
Font: Copse Bold 16pt (slab serif)Tracking: 0Leading: 18
Font: Muli Light 10.5pt (sans serif) Tracking: 0Leading: 12
High-quality. Fresh ingredients. Custom-selected.
When you register for LiquidLab’s custom service, we’ll put together a juice program tailored to your current lifestyle and health goals. If you’re already committed to a healthy lifestyle and are looking to incorporate fresh juice as part of a balanced diet, our custom plan might be just what you’re looking for. It takes about 15 minutes to get started.
HIGH-QUALITY. FRESH INGREDIENTS. CUSTOM-SELECTED.
When you register for LiquidLab’scustom service, we’ll put together a juice program tailored to your current lifestyle and health goals. If you’re already committed to a healthy lifestyle and are looking to incorporate fresh juice as part of a balanced diet, our custom plan might be just what you’re looking for. It takes about 15 minutes to get started.
Font: Quicksand Light 16pt (sans serif)Tracking: 0Leading: 18
Font: Jacques Francois 10.5pt (serif) Tracking: 0Leading: 13
TYPOGRAPHY EXPLORATIONS
HEADING
BODY
HEADING
BODY
HEADING
BODY
Font: Lillybelle 24pt (script)Tracking: 0Leading: 26
Font: Raleway 10pt (sans serif) Tracking: 0Leading: 11
HIGH-QUALITY. FRESH INGREDIENTS. CUSTOM-SELECTED
When you register for LiquidLab’scustom service, we’ll put together a juice program tailored to your current lifestyle and health goals. If you’re already committed to a healthy lifestyle and are looking to incorporate fresh juice as part of a balanced diet, our custom plan might be just what you’re looking for. It takes about 15 minutes to get started.
HEADING
BODY
Font: Josefin Slab18pt (slab serif)Tracking: 0Leading: 20
Font: Merriweather 9pt (serif) Tracking: 0Leading: 10
HIGH-QUALITY. FRESH INGREDIENTS. CUSTOM-SELECTEDWhen you register for LiquidLab’scustom service, we’ll put together a juice program tailored to your current lifestyle and health goals. If you’re already committed to a healthy lifestyle and are looking to incorporate fresh juice as part of a balanced diet, our custom plan might be just what you’re looking for. It takes about 15 minutes to get started.
TYPOGRAPHY EXPLORATIONS
HEADING
BODY
Font: Oxygen 18pt (sans serif)Tracking: 0Leading: 21
Font: SansSourcePro 10.5pt (sans serif) Tracking: 0Leading: 12
HIGH-QUALITY. FRESH INGREDIENTS. CUSTOM-SELECTEDWhen you register for LiquidLab’scustom service, we’ll put together a juice program tailored to your current lifestyle and health goals. If you’re already committed to a healthy lifestyle and are looking to incorporate fresh juice as part of a balanced diet, our custom plan might be just what you’re looking for. It takes about 15 minutes to get started.
HEADING
BODY
Font: MamaeQueNosFaz 24pt (novelty)Tracking: 0Leading: 27
Font: Raleway 10pt (sans serif) Tracking: 0Leading: 14
HIGH-QUALITY. FRESH INGREDIENTS. CUSTOM-SELECTED
When you register for LiquidLab’scustom service, we’ll put together a juice program tailored to your current lifestyle and health goals. If you’re already committed to a healthy lifestyle and are looking to incorporate fresh juice as part of a balanced diet, our custom plan might be just what you’re looking for. It takes about 15 minutes to get started.
TYPOGRAPHY EXPLORATIONS
HIGH-QUALITY. FRESH INGREDIENTS. CUSTOM-SELECTED.
When you register for LiquidLab’scustom service, we’ll put together a juice program tailored to your current lifestyle and health goals. If you’re already committed to a healthy lifestyle and are looking to incorporate fresh juice as part of a balanced diet, our custom plan might be just what you’re looking for. It takes about 15 minutes to get started.
HEADING
BODY
Font: Quicksand 16pt (sans serif)Tracking: 0Leading: 21
Font: Aktiv Grotesque Thin 12pt (sans serif)Tracking: 0Leading: 16
CHOSEN TYPOGRAPHY
FINAL