Liquid Enhancer - Beverage Makeover
-
Upload
sluys-international-nv -
Category
Food
-
view
199 -
download
0
Transcript of Liquid Enhancer - Beverage Makeover
![Page 1: Liquid Enhancer - Beverage Makeover](https://reader038.fdocuments.us/reader038/viewer/2022102917/587cd8bb1a28abff0b8b5079/html5/thumbnails/1.jpg)
EXCELLENCE THROUGH INTEGRITYSLUYS INTERNATIONAL
LIQUID ENHANCERADDING FUN AND EXCITEMENT
BEVERAGE MAKEOVER
![Page 2: Liquid Enhancer - Beverage Makeover](https://reader038.fdocuments.us/reader038/viewer/2022102917/587cd8bb1a28abff0b8b5079/html5/thumbnails/2.jpg)
LIQUID ENHANCERHISTORY
2011
2013
2012
Kraft MIO(March 2011)
Kraft MIO Energy(December 2011)
Coca-Cola Dasani Drops (October 2012)
DPSG Crush (December 2012)
Kraft MIO Fit(December 2012)
DPSG Hawaiian Punch (December 2012)
Kraft Crystal light(January 2013)
Coca-Cola Powerade Zero Drops(June 2013)
AriZona Beverages(October 2013)
PepsiCo Aquafina FlavourSplash(October 2013)
Kraft Kool-Aid(January 2013)
Nestlé Nestea(September 2013)
![Page 3: Liquid Enhancer - Beverage Makeover](https://reader038.fdocuments.us/reader038/viewer/2022102917/587cd8bb1a28abff0b8b5079/html5/thumbnails/3.jpg)
LIQUID ENHANCEREXTENSIONS OF EXISTING BRANDS
Coca Cola realised the potential and soon embraced this emerging concept...
Dasani
Minute Maid
GlaceauVitamin Water
PoweradeZero
![Page 4: Liquid Enhancer - Beverage Makeover](https://reader038.fdocuments.us/reader038/viewer/2022102917/587cd8bb1a28abff0b8b5079/html5/thumbnails/4.jpg)
LIQUID ENHANCER….which was soon followed by other brands
PepsiCoAquafina
NestléNestea
DPSGCrush
AriZonaIce Tea
![Page 5: Liquid Enhancer - Beverage Makeover](https://reader038.fdocuments.us/reader038/viewer/2022102917/587cd8bb1a28abff0b8b5079/html5/thumbnails/5.jpg)
Liquid Enhancer is on trend: 1. Personalization People love mixing and deciding the flavour, intensity and sweetness;
2. Convenience Nicely packed in a 48 ml squeezer to carry, anywhere;
3. For today’s modern life Expectations are higher and fulfilled now with zero calories
![Page 6: Liquid Enhancer - Beverage Makeover](https://reader038.fdocuments.us/reader038/viewer/2022102917/587cd8bb1a28abff0b8b5079/html5/thumbnails/6.jpg)
LIQUID ENHANCERPRODUCT INFORMATION
Liquid Enhancers are concentrated zero-calorie flavoring waters, milk or coffee and can also contain vitamins, minerals, electrolytes or other
functional ingredients.
ABOUT
ENHANCING A BEVERAGE:
PRODUCT APPLICATION
The liquid enhancer can be added
as desired
WaterSparkling waterDairyYogurt drinksAlmond milkSoy milkRice milk
Coconut milkProteinSoft drinksAlcoholic beveragesTeaCoffee
![Page 7: Liquid Enhancer - Beverage Makeover](https://reader038.fdocuments.us/reader038/viewer/2022102917/587cd8bb1a28abff0b8b5079/html5/thumbnails/7.jpg)
SUCRALOSE
STEVIA
LIQUID ENHANCEROUR PRODUCTS
InfusionEnhancer
MineralEnhancer
MilkEnhancer
VitaminEnhancer
FlavourEnhancer
CA
D
K
B
![Page 8: Liquid Enhancer - Beverage Makeover](https://reader038.fdocuments.us/reader038/viewer/2022102917/587cd8bb1a28abff0b8b5079/html5/thumbnails/8.jpg)
LIQUID ENHANCER
CoffeeEnhancer
GlowEnhancer
AminoEnhancer
EnergyEnhancer
DetoxEnhancer
IN DEVELOPMENT
![Page 9: Liquid Enhancer - Beverage Makeover](https://reader038.fdocuments.us/reader038/viewer/2022102917/587cd8bb1a28abff0b8b5079/html5/thumbnails/9.jpg)
LIQUID ENHANCERLIST OF INGREDIENTS
FUNCTIONAL INGREDIENTS:
THERAPEUTICS AND ACTIVE AGENTS:
SWEETENERS:
VitaminsMineralsElectrolytesProteinCaffeineGuarana
Green coffee extractMelatoninL-TheanineGlucosamineChondroitinChamomile
CLA (conjugated linoleic acid)L-carnitineOmega-3DHA (Docosahexanoic acid)Quercetin
SucraloseSteviaMonk fruit
Honeyetc.
Acesulfame potassiumAspartameSaccharin
Neuromuscular agentsNutritional supplementsBlood modifying agentsetc.
HormonesDiabetes treatmentsRespiratory agentsGastrointestinal agentsGenitourinary agentsBiologics
Anti-pain agentsAnti-inflammatory agentsHeart and circulatory drugsAnti-cancer agentsAnti-infective agentsCentral nervous system agents
![Page 10: Liquid Enhancer - Beverage Makeover](https://reader038.fdocuments.us/reader038/viewer/2022102917/587cd8bb1a28abff0b8b5079/html5/thumbnails/10.jpg)
LIQUID ENHANCERMARKET
2020$2.83 billion
2014$1.371
billion
The Global Water Enhancer Market Revenue
Estimated CAGR 12.8%
North America72%
Europe
Market Share
Major Players
Liquid enhancer has the potential to make a significant impact on sales of bottled water
Until now – limited presence in markets outside the US
![Page 11: Liquid Enhancer - Beverage Makeover](https://reader038.fdocuments.us/reader038/viewer/2022102917/587cd8bb1a28abff0b8b5079/html5/thumbnails/11.jpg)
Liquid enhancer gives an individual and exciting colour and taste
profile to your product9-12 months best-before date
Low in calories48ml, very compact & portable bottle
Popular with athletic and fitness consumersOne bottle can last up to 30 servings
![Page 12: Liquid Enhancer - Beverage Makeover](https://reader038.fdocuments.us/reader038/viewer/2022102917/587cd8bb1a28abff0b8b5079/html5/thumbnails/12.jpg)
SLUYS INTERNATIONAL
Originally established in 1931 as Sluys & Co by Mr. K. Sluys. Sluys International is now an established Duffel (B) based manufacturer of flavour.
The dynamic Sluys team is a reflection of artists, idealists and businessmen continuing to challenge new frontiers of taste and smell.
Sluys today is the only Malaysian family owned and -managed flavour house in Western Europe.
www.sluys.euNijverheidsstraat 12570 Duffel, Belgium
[email protected] +32 (0)3 490 03 30
WHERE SMELL, TASTE, SIGHT ARE BALANCED