Linking Social Media to Business Strategy
19
Presented by; Ben Gould, Enterprise Sales at LinkedIn Michael Field, Strategy Consultant & Founder of Next Director
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Linked In unveils how they have helped some of the world’s most recognisable brands realise both savings and successes when it comes to talent acquisition.
Transcript of Linking Social Media to Business Strategy
Presented by;
Ben Gould, Enterprise Sales at LinkedIn
Michael Field, Strategy Consultant & Founder of Next Director
Stand up if..
You have a LinkedIn Profile
2
You have more than 100 connections
You have visited in the last 7 days
You have found a job or helped
someone get a job via LinkedIn
What‟s this? LinkedIn
Hays
NGA.NET
Connect the world‟s professionals to make
them more productive and successful
Our Mission.
1 As of February 9 „12 | comScore February '12 end | 3 comScore, January 2012
150M+ Members Worldwide Growing faster than two members per second
1
13th
100M 2
3
Most visited website on the internet
Average Monthly Users in Feb 2012
The world‟s largest professional network
The value we bring to our members
Identity. Insights. Everywhere.
Identity Your professional profile of record
FY 2011
4B+ Search
Queries
Connect, find, and be found
8
What makes a great
LinkedIn profile?
Identity Connect, find, and be found
Insights Be great at what you do
Feb 2012
2B+ Network Updates
Viewed Weekly
1M+ Professional
Groups
300K Unique
Publishers
Everywhere Working everywhere our members work
Feb 2012
>3X Increase In Weekly
Mobile Visitors
50K+ Developers
Leveraging Our APIs
Creating economic opportunity for every professional
Hiring
Solutions
Marketing
Solutions Premium
Subscriptions
LinkedIn Hiring Solutions:
Connecting Talent with Opportunity at Massive Scale
13
1995 ----|----|----|----|---- 2000 ----|----|----|----|---- 2005 ----|----|----|----|---- 2010
Newspapers
Job Boards
Social Networks
The technology revolution
14
“Disrupting the Corporate Recruiting
Market”
“Even though LinkedIn‟s original vision was to become a
professional social network to bring people together, it has
become “the place” for professionals to network, look for jobs,
and „be found‟ by employers.”
“Corporate recruiters are going through an enormous
transformation as they learn how to source passive candidates
themselves… no matter where you go, LinkedIn is now the most
powerful tool on the web for sourcing.”
-- Josh Bersin, CEO, President, Bersin & Associates
Sherri Wang
Joseph Lee
Michael Chen
Hiring Solutions
Hiring Solutions
Position your
Employer Brand
Advertise your jobs
Promote your
benefits
Connect your
employees
Leverage followers
LinkedIn is
transforming the
talent landscape.
Play video..
More info: talent.linkedin.com
Contact Info
QUESTIONS?
