Linkedin Training - Advancment Your Profile.

Email Cell Twitter [email protected] 604.506.6108 @alitavana

Hamandishi

How to advancement your LinkedIn

account? Ali Tavanayan Director of TEI Web Solutions. April 27th, 2015

Email Cell Twitter [email protected] 604.506.6108 @alitavana Hamandishi


Agenda

4:00 – 4:50 Why Social Media? 4:50 – 5:00 Break 5:00 – 6:30 LinkedIn Advancement


You don’t need to take notes!

OAvailable on SlideShare.net

Search for “LinkedIn Advancement – Ali Tavana ”

ORegister for video link - to watch


Ali Tavanayan Mahshid Amini Sarmad Mehrbood

Next event: June 26 – Capilano Room @ Capilano Mall - 6:00pm


My Background O Ali Tavanayan-far, Director of TEI Inc. O Senior Web Development Project Manager O PMP, MCSE, A+, e-commerce O Running TEI Web Solutions. since 2002 O Software Engineering background O Founder of Vancouver “Joomla” , “Magento”, & “Symfony” User Groups

(meetup.com) O Speaker in “Web Not War”, Microsoft 2011 – 2011 O Developing extensions for Open Source Platform, SharePoint, and DNN O Bridge application development for Win App & Web sites O Lived in London & North Vancouver since 2001


Why listen to me?


It’s all about “my” personal experience!

It can change your life

Please, contact professionals

for any inquiries.

Ali Tavanayan


In my opinion

“mostly cultural difference”

Ali Tavanayan


statistics:

O How many has LinkedIn Account? O Completed over 50% ? O How many are Computer specialist? O How many people been here more than 1 year? O How many knows about meetup.com? O How many Web Developer? Programmer? System Administrator?


What is social Networking?

O How to do networking?

O Over %85 of the Canadian jobs are NOT posted officially. The go only through connections, and networking.


Who is he?


Finding a job


Finding a job is a process


Finding a job O Have realistic estimation & expectation O Keep yourself up-to-date O Focus on your strength O Do not stock in a job that cause you:

O not be able not think, research, or update yourself O If you started such a job, before you go to this job, make a

deadline for yourself.


A Job Requirement:

Canadian Job Experience

Catch-22 مرغ و تخم مرغ


Work experience replacement:

O Relevant Work experience O Education BCIT O Volunteer Job


Thank you

O Volunteers O Family O Friends O VIN Group O MCS team


Larger companies in BC O EA Game O Radical Entertainment O Habanero O Graphically Speaking O 6S marketing O Accenture’ O Jim Pattison O BC Lottery, BC Liquor Store O Telus,BC Hydro, O Shaw, Rogers, …

O Blast Radius O Sierra Wireless O Vancouver Air Port O KEG / Boston Pizza /


How to do it?


Job finding process

O Meetup.com O vantug.com O netbc.ca O vanspug.org O VanDev.org O vancouver.sqlpass.org O Socialize O Events

O Register O Update O Portfolio O Site O New people O Socialize

O Send Resume O Add to Linked in O Do Twits O Be a Blogger O Facebook O Youtube O MySpace O Follow-up


User Groups: O Meetup.com O Vantug.com O netbc.ca O VanSpug.org O VanDev.org O Vancouver.sqlpass.org O Vancouver Joomla User Group O Vancouver Magento User Group


%95


Learn to say:

• I don’t have pervious experience about this topic. • I will study it and get back to you. • I had similar experience, but not the exact one. • I need to get back to you on this topic after some research. • Unfortunately, it’s not in my comfort zone.


Learn to be:

ON

• Communicate, Let them know (PST) • Appointment / RSVP requests • Waiting for answers / documents

TIME


To do list - 1: O Register in meetup.com

O Find your favorite groups O Attending events O Follow up O Build experiences


Break 10:00 minutes please.


Content & the Code reference O Thanks to Melonie Dodaro O The main content comes from Melonie’s online

YouTube video. For more details please visit her web site or get copy of her book.

O http://thelinkedincode.com/book/

http://thelinkedincode.com/book/


Overwhelmed ! O How many of you are like this? O Keep our privacy! Only with close friends O Each platform has special purpose O 2 type of social medias:

O Make friends O Make money

O Targeting O Informational interview


LinkedIn O #1 business social network O 2 new people join LinkedIn every seconds O (Jan 2015) 9M in Canada using, 33M Canadians

populations (take out seniors, moms, students, kids, )…. O Average household income $109K O People are 2X more confident on information found on

LinkedIn O Trust the information

O 277% more effective to generate leads O Almost everyone use it in wrong way!


O Google me name first thing in Google O Who I am doing business with O Most of people think this is only a online

resume site!


3 step formula to LinkedIn Success

Get Found Attract your ideal client / employer

Stand out


O 1- Get found O You should be on page one

O 2- Attract your ideal client / employer

O 3- stand out

O 75M use Linkedin O 99% use it wrong, poorly, crappie profile easy

to stand out O




Get Found Attract your ideal client / employer

Stand out


Get Found – Key Words O What people will use to find you offer O Do NOT become creative !! O General easy wording Web designer vs. Web

Developer O 4 keyword describing exactly who you are &

optimize your profile about it


4 key places to place keywords O 1 – headline

O Huge weight to get found in searches algorithm


4 key places to place keywords O 2- current work experience

O Same keywords from headline


4 key places to place keywords O 3- current work experience

O Same keywords from headline

O And Past work experience O Is it your first time you do that job? O At least one previous with main keywords O If not, create a project base work experience


4 key places to place keywords O 4- Summery section

O # How many time you been viewed O # show up in search results

O Instant moving up right after O Monitor and improve


Attract & Engage your ideal employer

Get Found

Attract your ideal client /

employer Stand

out


O Your profile must speak to your prospects 1- no more boring bio – write in 1st person

O Speak to individuals O Rank for your name O Identify who your ideal prospects are O Share and show how you can help them

O Remember: WIIFM O No body cares about me or you make them remember

you O Call to action

O Headline: call, email, download, watch this, go to , ..



O It is not about you! Speak to your target audience O How you can help? O Create funnel O Who are the ideal prospects ? O Focus in your profile target know your target

market



Stand Out

Get Found

Attract your ideal

client / employer

Stand out


Stand Out


Stand Out O Complete your profile O Professional headshot

O Photos (not logo, not company, ..) O Clean BGK, smile, real person O Add video (a resume)

O People to know you, who u r O See you in action

O Add skills – get endorsements social proof & search rank

O Social proof recommendation


LinkedIn CODE O L – Listen To your prospects O I – Invest Take time to finish it & optimize O N – Need Express the needs (focus) O K – Keywords To be on top of searches O E – Enhance Visual enhanced (video, photo) O D – Develop Lead generation campaign O I - Initiate Initiate & start conversation O N- Nurture Build the relation first, add value


LinkedIn CODE

O C – Connect with alliances related in the field

O O – Offline Start Information interviews O D – Dedicate every day if you are serious O E – Etiquette Personalize, Please, Grammar


Q & A

O Contact Me if you have questions Ali Tavanayan 604.506.6108 [email protected]

Linkedin Training - Advancment Your Profile.

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Transcript of Linkedin Training - Advancment Your Profile.