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Lindsey BohmMarketing/Digital & New Business DevelopmentSpecialistGreater New York City Area Management Consulting

Rutgers Business School, Xberts - Innovations worthspreading, Leaders Excellence at Harvard Square

CDI LLC, BB Marketing Group, S&P Capital IQ FinancialCommunications

Rutgers Business School

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Innovative, agile and results-driven strategic marketing and business development professional withdeep expertise in creating and executing up-to-date, effective and innovative corporate marketingand branding initiatives. Specializations include designing and advancing cutting-edge and new-ageintegrated marketing communications and campaigns, catering to target business segments andclients...

YouTube Channel - https://www.youtube.c… Microsite Creation & Design - Project

KMBS ECM Web Site De… SlideShare By Lindsey B… Social Media Kiosk Reco…

S&P and Capital IQ Merger Consulting PM Lindsey Bohm on Behance

CIO Cooler Feature Articl… CDI Finds Sales Success… SUCCESS STORY SAM…

Experience �Add position �

Adjunct ProfessorRutgers Business SchoolJanuary 2016 – Present (5 months) | Greater New York City Area

Teach at Rutgers School of Business and Tutor Students working to Fulfill Their Dreams ViaBusiness Expertise and Alma Mater

Feature Articles: http://ciowatercooler.co.uk/personal-branding-true-feminism-vs-fraudulent-female-executive-greed/http://www.prweb.com/releases/2014/11/prweb12355645.htmhttp://www.itbestofbreed.com/article/cdi-finds-sales-success-through-social-media-push

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Verified Industry ExpertXberts - Innovations worth spreadingSeptember 2015 – Present (9 months) | San Francisco Bay Area

Conduct Smart Technology Product ReviewsCrowdtesting

- 2015 U.S. Congressional Award - IoT Innovation- 2015 Top 10 Startups Award - Silicon Dragon Venture

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MemberLeaders Excellence at Harvard SquareAugust 2015 – Present (10 months) | Greater New York City Area

Ranked Top 8 - 2015

HARVARD SEAL

FounderDynamic Marketing Consultants & Nevis Marketing2011 – Present (5 years) | Greater New York City Area

Overview:- Work with businesses and the new-age IT impact on end-users- Direct Grand Openings and Concerts for New Business Development (Ex: Microsoft Retail GrandOpenings, Red Mango Grand Opening)- Establish digital and social platforms/showcase pages focusing on business verticals and serviceand product offerings - Content creation, management and design- Develop partner relations and corresponding business and marketing specific programs andstrategies to facilitate channel development opportunities between clients, partners and agencyrelationships, including targeted marketing focused initiatives required for client success andstreamlined revenue- Create “Campaigns-in-a-Box” (SIABs) as well as digital guidelines and postings with KPIdevelopment and tracking for global clientele, featuring multi-touch strategies and tactics - Conduct corporate analytics, retargeting and customer profiling- Manage all color schemes and logos along with conducting studies on brand recognition andgrowth tactics for global appeal and acceptance- Coordinate events, conferences and trade shows including correlating social and digital mediapostings on multi-variate platforms - Manage marketing automation tactics and platforms- Create and manage corporate web sites as well as professional service guidelines and productwrite-ups for sales and marketing tools and resources - Oversee agency client strategic go-to-market business plans via integrated multi-touch marketingmediums - Track client programs into master campaign initiatives to analyze all digital, social and consumerbehavior- Manage budgets and financials; develop client ROI campaign metrics; conduct internal teamtraining programs - Execute client account management to include creative materials and content assets, PR, video &media relations - Develop and update client web sites and functionalities including mobile and applicationdevelopment

ObserveIT Partner Enablement Channel P… Contributing Writer

Connell Foley - Web Site … QuarterSpot Go-To-Mark… Web Site Development & …

PROJECT ERIK NELSON - INSIDER TRA… WebSite Development Project - ECM Servi…

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FACEBOOK MMG Poster Half Page Ad and Mailer … Business Litigation Marke…

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Director of Marketing and New BusinessDevelopmentCDI LLCAugust 2014 – July 2015 (1 year) | Greater New York City Area

Overview:- Architected industry-focused marketing summit that introduced Marketing-as-a-Service (MaaS) asa key differentiating solution offering to address complex next-generation IT solutions through thecreation of multi-touch integrated campaigns and technology platforms (Advancing client marketingstrategies with partner organizations) to target business sectors and accounts (Fortune 500)- Launched marketing automation platform, while integrating CRM system, as well as correspondingweb analytical metrics including IP tracking as well as social media platforms and showcase pages– Led to streamlined processes via the coordination of best-of-breed programs for the delivery ofoptimized marketing and BD metrics, success ratios, and the establishment of successful customerbehavior tracking and profiling for high-level retargeting and cross-sell campaigns- Spearheaded modernized and cutting-edge brand refresh for all online and digital media, graphicdesign elements and traditional marketing, integrating pivotal technology-based marketingautomation and BD demand generation/CRM programs to streamline all marketing activities andlead to sales conversion ratios, also developing lead scoring processes and surveys, evaluationforms and client testimonials- Re-launched web site, writing all copy to adequately define new solution offerings includingdesigning CMS forms and integrating all digital assets — including development of an 8 pagemicrosite and landing pages for solution specific content with downloadable assets, videos, andsimulations - Initiated targeted account penetration campaigns combining multi-faceted marketing mediums - Coordinated series of media buys across multiple platforms targeting specific demographicsincluding nationally syndicated commercial and radio spots; ensured continual feature coverage intop industry and local demographic publications- Implemented streamlined marketing automation processes & programs

NEW WEB SITE DESIGN & FULL WRITE-… CDI Named 1 Of 8 EMC Platinum Partners

Original Microsite Create… CDI Finds Sales Success… Quote - Kevin Lynch at re…

Project Manager & Director of MarketingBB Marketing GroupOctober 2011 – June 2014 (2 years 9 months) | Greater Chicago Area

Outsourced marketing solutions for the cost-conscious, results-driven customer. In today's economic climate, a competitive, carefully crafted marketing strategy is more importantthan ever when trying to earn more mind share from customers, partners and vendors.

BB Marketing Group works with your team as a seamless and logical extension of your staff. Ourconsulting services, honed by over a decade working within the technology channel, coupled withunique and varied pricing models, make aggressive, effective and impactful marketing programswell within your reach.

Sample Clients Include: KMBS, Hyland Software, Dyntek, Bridgemetrics, Coretek Services

BB Marketing Group HealthCon Promotional Video - CoreTek H…

DynTek Focus Booth - Sa… DGP - Demand Generati… Sparrow Sample - Win Wire

Marketing ConsultantS&P Capital IQ Financial CommunicationsSeptember 2011 – January 2012 (5 months) | Greater New York City Area

Assisted in all marketing and merger acquisition strategies, events, and go-to-market plans for theStandard and Poor's and Capital IQ merger. Ran events, set-up and monitored competitiveanalyses, press releases, as well as integrated marketing strategies both digitally and via traditionalprint and marketing techniques (go-to-market strategies and new business development).Facilitated in new branding strategy as well all strategic marketing to sales related goals combiningtwo opposite brands into one cohesive unit. Monitored marketing automation through Eloqua

Emerging Markets Event Invitation - Merger

Director of Marketing & Strategic Partnership CoordinatorM7 Global PartnersJanuary 2009 – May 2011 (2 years 5 months) | Greater New York City Area

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- Assisted in forming national global conglomerate of top IT Resellers and Solution Providers- New Business Development Processes- Created PowerPoints & Supporting Marketing Materials for Top-Tiered Channel ManagementPrograms- Assisted in Preferred Microsoft Program Partnership- Designed Collateral- Event Coordination, Management, and On-site Execution Including Post-Follow-up and Metric-based ROI return for new sale opportunities

M7 Global Partners (M7) is an award-winning national network of the country’s top IT consultantsdedicated to delivering solutions that reduce overall business cost and improve workflow, whilemaintaining compliance and efficiency.

http://m7gp.com M7PressRelease

Mark Templeton Speaks t… M7 Global Partners Citrix … M7 Global Partners Citrix …

Director of Marketing and Channel RelationsGotham Government SolutionsJune 2008 – May 2011 (3 years) | Reston, VA

Gotham Government Solutions provides technology solutions and augmentation services to thefederal government as well as to systems integrators supporting key mission objectives. Gotham'sbusiness and reputation are built on long-term client relationships, leveraging:Highly skilled staff with experience supporting Federal Civilian & Department of Defense and IntelagenciesA defined and proven project management methodologyVendor relationships with leading technology firmsWith headquarters in Reston, VA, our team is moments away from federal office locations in andaround the Washington D.C. metro area. Professional, cost-effective, and accessible at all times,Gotham ensures the greatest productivity and success for our clients. Using our Best Practicesmethodology, we improve and optimize our clients' infrastructures, processes, and procedures whilelowering their overall costs.

GOTHAM GOVT SOLUTIONS

Co-Founder/Operations OfficerStrike Point MarketingJanuary 2006 – May 2011 (5 years 5 months) | Greater New York City Area

CoFounder of new business development and marketing services supporting agency to support allnew business initiatives and global clientele sales and new business generation goals

Service Offerings Include:- Lead Generation- Lead Qualification- Cold Calling- Appointment Setting- Telemarketing and Prospect Lists

- Custom Scripts- E-mail Services- Seminars & Conferences- Client/Prospect Surveys

Target Markets Overview:Strike Point Marketing has a proven track record and ability to help companies that are seeking toincrease their sales through business-to-business tele-prospecting. Strike Point Marketing hastargeted highly successful campaigns in the following industries:- Technology- Insurance- Financial Services- Manufacturing- Wholesale/Distribution- Printing/Publishing- Professional Services- Pharmaceutical- Health Care- Federal/Local Government

StrikePoint

Director of Marketing and BusinessDevelopmentGotham Technology GroupJune 2004 – May 2011 (7 years) | Greater New York City Area

-1 honor or award

Director of Marketing & Business Development 2004 – 2011

Accomplishments:- Led management team responsible for 350% firm revenue growth: $10 million start-up to $350million global technology firm- Developed and fostered start-up company marketing department, working with sales andexecutive teams providing pivotal role in shaping and building brand identity from inception- Secured global and national industry awards through press exposure in Crain’s, Bloomberg Radio,PRNewswire, NY Times, Forbes Online, Google and Yahoo Finance - Created metrics-based reporting system to refine go-to-market strategies- Established Customer Satisfaction program to include reviews, evaluations surveys, onsiteinterviews and customer lifecycle management tracking

Responsibilities: - Oversaw all branding, messaging and content creation for nationally recognized business solutionproviders (I.E. Citrix and Microsoft)Initiated and created company-wide content marketing strategies to include strategic plans forcompany digital and social media assets such as blogs, streamlined posts, content syndication,webcasts and client video testimonials- Collaborated with key business units and outside vendors for go-to market strategy and contentcreation- Managed $2M marketing budget to include co-op funding from third party contractors anddistributors and leading industry partners, defining, building, and executing upon most effective go-to market initiativesInitiated, managed and coordinated all external and internal companywide events-Implemented and managed web-based marketing initiatives including email blasts, surveys, e-newsletters, and incentive programs/promotions; Established lead to sales conversion ratios viadevelopment of precise tracking methodology and processes

Design & Content Write-up Contribution - T… Akamai Press: Writer & Boilerplates, Quot…

2010 Punch Card Winter … MetLife Makes Strong Au… President's Club - Coordi…

Gotham Named Citrix U.S. Partner of the … Folder Design

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Virtualization Case Study Event Setup - Worldwide …

Marketing CoordinatorMastro CommunicationsDecember 2003 – May 2004 (6 months) | Greater New York City Area

- Press Releases- 2005 PGA Tour- Call Campaigns- SMB Business Showcases- Press Kits

Mastro Communications (MC) is a 20-year old Marketing Communications agency, based inWarren, N.J., just minutes from New York City. MC is a generalist firm specializing in full-servicemarketing and public relations programming, with vast experience in the technology, sports, travel,beverage and grocery sectors. In fact, the Company’s stable of clients provides our staff withtremendous diversity when it comes to developing strategic marketing and publicity programs. Thisdiversity helps to fuel our creativity, establishes our unmatched media and business networks,provides us with widespread vendor assets and greatly enhances our experience. MC boasts astrong reputation and track record, having represented a breadth of leading companies, events,properties and associations during our Company’s history.

PGA - Mastro

Marketing Coordinator & Investor AnalystMerrill LynchMay 2003 – January 2004 (9 months) | Florham Park, NJ

Internship & Coordinator

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Education

Rutgers Business School

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Activities and Societies:

Master of Business Administration (M.B.A.), Marketing, Entrepreneurial Studies,3.962008 – 2012

Summa Cum Laude

Rutgers American Marketing Association, Center for Entrepreneurial Studies

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Activities and Societies:

Rutgers University-New BrunswickBachelor’s Degree, Business Administration and Management,General, 3.922000 – 2004

Summa Cum Laude

Rutgers American Marketing Association, Rutgers Business School

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Volunteer

Tutor & Professional Developmental Training (2013-2014)Cleveland State University

Organizations you support:What are your favorite organizations?•Leaders Excellence at Harvard Square

Organizations

The National Association of Professional WomenMemberStarting November 2015

http://www.napw.com/

American Marketing AssociationMember

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Skills & EndorsementsTop Skills

Lindsey also knows about...

1313 Strategy

1111 CRM

1111 Strategic Partnerships

88 SaaS

77 Solution Selling

55 Marketing

33 Marketing Strategy

33 Social Media Marketing

22 Digital Marketing

22 Marketing Communications

22 Marketing Automation 22 New Business Development 22 Adobe Professional

11 Digital Strategy 11 Entrepreneurship 11 Social Entrepreneurship

11 Digital Media 11 Social Media 11 Online Advertising 11 Online Marketing

11 Microsoft Office 11 Multi-channel Marketing

Honors & Awards

Top 8 - Leaders Excellence at Harvard Square 2015Leaders Excellence at Harvard SquareFebruary 2016

President's Club Winner (2005-2010)Gotham Technology GroupJanuary 2005

President's Club Winner for 5 consecutive years for overachievement and growth strategizing

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