LinkedIn for Business by SocialMedia AMP'd

LinkedIn for Business

www.socialmediampd.net

What We Will Cover

Connect. Engage. Thrive.

•Why you should use LinkedIn for business•Why and how you should update Personal Profiles•How to leverage Groups•Why you should update Company Pages if you own a business

Why You Should Use LinkedIn


LinkedIn Benefits


•Over 332 million active LinkedIn users.

•Create referral relationships to generate clients.

•Attract B2B Clients

•Generate New Leads & Fill Pipelines

•Shorter Sales Cycles

•Larger Per Deal Purchases

•Longer Client Lifecycles

•Get Found

•Create Inbound Leads Consistently

•Create a Targeted Online Communities

•Stay Top of Mind

•Establish Cutting Edge Social Strategies

Personal Profiles


First Impressions

• Use a professional headshot

• Use your REAL name

• Update your headline


Good Headshots


Bad Headshots

Headlines


Bad This is not Facebook. Professionals want to know what you do professionally.

Headlines


Better

Headline is optimized. It is clear what she does professionally.

Headlines


Headline is optimized. It clearly states how she can help her demographic. It states what he does professionally.

Best

Privacy Settings


Rather than omitting information, selectively choose the information you want to be made public.

Updating your profile


SummaryExperienceProjectsOrganizationsCertificationsSkillsEducationPublicationsHonors & Awards

Posts


•Establish yourself as an industry leader.•Increase engagement.•Drive traffic to your website or company profiles. •Repurpose your content between social profiles.

Background Image


Updating your background image will help you brand yourself.

Groups


Groups


•How many groups do I need to join? Which groups should I join?•Should you create your own group?

•Identify who you want to target {target demographic}•Network directly with your demographic•Share your posts to maximize engagement•Become known as industry leader•Maximize exposure to your personal and company profiles•Generate leads

Company Pages


Company Pages


•Every business should have a company page•Share company information•Have employees link to your profile to maximize reach•Share updates to increase engagement and reach•Recruit new talent (paid feature•Highlight groups

Contact SocialMedia AMP’d

1785 E Sahara Ave Suite 490-

1055 Las Vegas, Nevada 89104

702.624.1543

[email protected]

socialmediaampd.net

Paola Seminario

Founder & CEO

702.624.1543

[email protected]


mailto:[email protected]

LinkedIn for Business by SocialMedia AMP'd

Social Media

Transcript of LinkedIn for Business by SocialMedia AMP'd