SNAP Summit 2.0: SocialMedia Business School

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Building Your Application Business

description

A brief slide with information about SocialMedia's upcoming Business School event; the backdrop for their workshop at SNAP Summit 2.0, led by Nick Gonzales.

Transcript of SNAP Summit 2.0: SocialMedia Business School

Page 1: SNAP Summit 2.0: SocialMedia Business School

Building Your Application Business

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Hi, I’m Nick

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Marketers Developers

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Advertisements

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Boost Traffic

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The Future of Advertising on the Social Web

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Why?

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it’s a $21.1 billion industry

and growing....IAB est.

Why?

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Total Advertising, 1999-2007

$0

$5,000

$10,000

$15,000

$20,000

$25,000

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

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New Media

$ Advertising $

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New Media

$ Advertising $

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1.66 hours online / wk day (48% of spare time) (media-screen)

Everyone’s Getting Social

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Money Is Following

Over $900 million spent in 2007

Over $1.3 billion est. spending 2008

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Media ChannelMarketers

Measurement?

Format?

? ?

?

Pricing?

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Marketers

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DevelopersMarketers

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The social networking application market will grow from $46.8 million last year to $428.3 million in 2009

(IDC 2007)

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Fate For Social Nets?

Current strategies

Problems?

Solutions?

A B

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Ren Chin - Yeildbuild.com

Eve Phillips - Chirp.com

Morris Sim - Circos.com

Krishna Subramanian - Formerly of Blue Lithium