LinkedIn Business Site Expertise

The following are some navigation & format strategies & tactics to improve your LinkedIn profile as well as generate more connections & profile views.The author of this article has 16,000 + connections & in Top 1% of Monthly Profile Views of his connections.

The format of your LinkedIn profile is very important as presentation is everything in life.

The following are a breakdown of how to improve each profile section: Headline – The main top headline should have all key words of your title industry as when

executives & recruiters are seeking someone they search the appropriate title & industry. You should not place the message “Need a job” as it shows desperation. The other key words in headline message should make a statement about your results oriented methodology. The years of experience & MBA are not what impresses executives & owners but how you have impacted & improved the firm.

Contact Information – Your contact information should always be placed in top right corner box of profile so it is easily accessible to people with phone numbers & e mail. Many people place their contact information on the bottom of the page.

Summary – This should be a few paragraphs about your responsibilities, titles & attributes as well as passions in your career. Your resume, power point documents & any pertinent articles or bar graphs to show improvements are also highly recommended.

Experience – Your job listings should have a paragraph for each position including your responsibilities, type of industry/environment & job title. There should be a minimum of (3) three bullet points after the job description paragraph starting with action words (improved, reduced, saved etc.) then the metrics & measures methodology of what you achieved.

Recommendations – You should contact any associates you worked with on all past jobs for recommendations for each position in your career. It is recommended that you ask the associates to elaborate in detail of how you improved the area of responsibility as opposed to generic statements ( “great guy,” always answered my calls” ,” followed up” etc.)

Volunteer Work/Causes You Care About / Organizations – These are important categories as it gives an idea of your passions, involvement in other organizations & general care for others.

Projects – Any project verbiage/details can be placed here in a few brief sentences as well as any documents (ex. Power point, bar graph etc.) from each project.

Honors & Awards – All awards received should be briefly detailed in this area. Skills & Endorsements – Daily spend time on endorsing people on top area of the profile as

people will be endorsing your skills so you will be helping each other improve your profiles. Certifications/Publications/Organizations – Place any information pertinent to these categories

in a brief statement with any coinciding documents.

This section gives points on how to efficiently navigate on LinkedIn to maximize your efforts in gaining new connections as well as searching/messaging.

Connections - Daily consistent requests for new connections will help greatly grow your network. The area called “people you may know” ( top right side page – “ grow my network” box) is a good daily task to ask associates pertinent to your industry & interests to invite to connect.

Connections - The other are that is highly efficient to ask for connections is the “advanced - people search” This is on the top right of main profile page & once you click on it you will checkoff 2nd & 3rd connections box then place pertinent information regarding location / job title / key words. Once you click on search button then you can search by page & invite all appropriate associates to connect.

Connections – The “my network “ box top of main page & clicking on “connections” & sorting by “recently added” & “ connections only” will give you most recent connections that accepted your invitation. You can then message them to follow-up on the topic you desire to discuss.

Navigation – It is highly recommended never sending out mass e mails to your connections but individual messages are more appropriate. If it is a general job posting/article/opportunity it can be posted on “share an update” or “write an article “area on home page.

Navigation – You can join request to join many groups in your industry by placing appropriate search words. This will extend your message capabilities as you can then directly message anyone in the groups even though they are not a direct Level 1 connection.

Navigation – It is also a good daily practice to go to “my network” area & acknowledge events of people that are in your Level 1 connections. They are birthdays, work anniversaries & new jobs of your main connections. People will appreciate your acknowledgement of a special event in their lives.

The key driver of the above methodology is daily consistency that will provide the desired results.

Author:Tim Calie – LinkedIn ULR Link https://www.linkedin.com/in/tim-calie-seeking-next-executive-opportunity-5a35494