Linkedin At Roppongi57 2 Sep
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Transcript of Linkedin At Roppongi57 2 Sep
Inkedin for the night
• A bit about Linkedin• Makin Linkedin Work for us
– Individuals– Small/Medium Businesses
• Establishin ourselves (Few examples)– Profile– Network– Groups– Applications– Answers
• A bit of what I am doin and Anecdotal Rah-rah• Rapid Firin
A bit about
• Throbbing and buzzing Rolodex/supply chain/Online talent stock exchange
• More 'beef' on us – Alma mater, Updates (Tweets, blogs ,etc.), Communication skills
• Measure of popularity through 'activity / traffic measures'
– More conscious to 'market' ourselves to a key 'audience'
• Upfront credibility / fitment through recommendations
• Collective intelligence to leverage
• Finally, our professional brand building in a DIY format. Period.
Divedin, a bit more
49%51%
Expand
Leverage
Red Arc – Japanese networkers; Wihite Arc – Expat networkers
Contacts
Re
com
men
dat
ion
s
Workin it out for us
Be seen adding value
continuously
Leverage existing network
Expand with
relevant contacts
• Alumni, Clients, Colleagues, Experts, Recruiters
• Seek/Give a reason-why for connecting
• Do not hesitate to contact/message more than once; if you believe the person is critical
• Acknowledge upon connecting• Check who is viewing your profile
• Collective and Collaborative Intelligence
• Ask/Give recommendations, in advance
• Use more as a Whiteboard than a Water cooler
• Ask/Share/Post opportunities• Meet beyond Linkedin atleast once,
if possible• Use applications (My Travel,
Slideshare)
• Online talent stock exchange• Ensure your profile is 100% complete• Updated regularly with relevant & non-
confidential information, including blogs and tweets
• Join/Start groups in the areas of your interest• Post/Respond to Answers/Discussions • Invest time and effort (3 hrs/week…..)• Use applications (Books, Box.net, Slideshare)
Gettin Started
• Set up Your profile
• Build your network
• Use groups
• Use Applications
• Answer Questions
Mindin my own business• Make Linkedin url part of my coordinates
– http://www.linkedin.com/in/arunvemuri
– http://ivak99.wordpress.com; http://blog.campaignasia.com/author/arun-vemuri/
– @dailyvemuri, [email protected]
• Be regular in updating, sharing, responding
• Message as many as I can, of those who viewed my profile
• Promote my blogs, but rarely my personal tweets
• Seek out to meet those who I want, and meet those who ask me to
– Read/Research about them
• Be economical with lies. World peace…other such motherhoods
Findin Useful
• http://smb.linkedincreatives.com/
• http://www.leadformix.com/Why-Should-You-Use-Linkedin-For-B2B-Generation/
Put it in email
Write as if you write your CV
Track/Research
companies
Contrasting Stories – Successful Ones
• Created: Sep 19, 2007
• Type: Professional Group
• Members: 477,780
• Subgroups: 20
• The largest group on Linkedin
• Created: Dec 12, 2009
• Type: Networking Group
• Members: 3,317
• Subgroups: 2
• A successful niche group on Linkedin