Linked in socialmediamarketingevent_presentation_mk_13.04.10
Transcript of Linked in socialmediamarketingevent_presentation_mk_13.04.10
GET REAL VALUE FROM YOUR SOCIAL MEDIA
MARKETING
1.01BL
Facebook has more than
monthly users
585ML
andover
daily users
800ML
morethan
Facebook updates every day
6.5H
people spend an avg of
on Facebook each month
15.7+ =
UK64ML
1.01BL
Social media has changed the way that brands
communicate and interact with their fans and
customers.
How can we tangibly measure the engagement and value of our social media efforts?
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By the number of likes?
By the number of new followers?
By the amount of shares or re-tweets?
By how many people are talking about us?
Is this really valuable? Are we missing something?
It’s time we begin to change our approach as to how to use and extract value from Facebook and our social media activities in order to maximize the loyalty, engagement
and revenue potential of our captive audience.
Just imagine if you knew your customers’
Favorite musician Which sports teams they follow
If they are “single”, “in a relationship” or “married” How many friends they have
Where they go for brunch each Sunday morning Their favorite television show
Where they go for brunch each Sunday morning Their favorite television show
Where they live Where they work Where they studied How much money they make
Facebook is not just another communication channel. It CAN be also be a way to gather detailed social insights and rich data about your
customers and users.
An app is the key to collect social data about your customers and users.
When people sign into your site using a Facebook Login on engage with your app, they consent to share
their social data.
Demographic info Interests
LikesActions
CLEAN DATA
DEMOGRAPHIC Age and Gender City and Country Language
INTERESTS Books TV Movies Sports
PLACES Restaurants Sport Arenas Shopping
PSICOGRAPHIC Music Lover Brand Consciuos Young Parent
CRUNCH DATA
Our mission is to help companies understand their audience so that they can create marketing programs with impact and build better products, services and experiences.
Cubeyou is a revolutionary customer analytics tool that enables you to turn your social media marketing into a competitive advantage for your business by leveraging a
Facebook login or app.
PICTURES
POSTS
LIKES
LOCATIONS
SOCIAL CONNECTIONS
Cubeyou is a flexible and robust, cloud-based platform that makes it easy to store, access, analyze and uncover meaningful patterns in your data.
We help you makes sense of your audience information.
62% 28%
0-17SINGLE
48%
40%
12%
MARRIED
COUPLE
GENDER AGE RANGE MARITAL STATUS
AVG AGE 32
12%
20%
45%
15%
8%
18-25
26-35
36-45
>45
1. You engage your customers using a Facebook Login/app 2. Your customer accepts your app permissions 3. You collect your customer’s social data 4. You use Cubeyou to access all of your customer insights 5. You use Cubeyou to create customized segments and uncover your target customer
groups 6. You use your newfound insights to take action!
1FB
LOGIN
2ACCEPT
APP
3GET
DATA
4ACCESS
DATA
5SEGMENT
6ACT
HOW IT WORKS
Cubeyou gives you 3 ways to get to know your audience:
All users A big picture overview of all your customers
SegmentsA look at customized audience segments to understand a group’s unique characteristics.
IndividualsAn up-close and detailed
access to individuals profiles.
When you login to Cubeyou, you will see a simplified, interactive dashboard of your customers’ social data that includes detailed demographics, brand affinities, interests,
social influence metrics, a typical buyer persona of your users and in-app metrics.
Cubeyou gives you big picture look at all of your users.
Slice and dice your audience by any variable to create customized user segments and understand, in seconds, how groups compare
and how they differ.
all MALE users in NY 25-35 years old
HOCKEY
NY TIMES
COLDPLAY
TORONTO
CSI
+DEMOGRAPHIC and INTERESTS
Cubeyou makes it easy to understand your typical customer and your customized segments through our buyer personas.
Cubeyou gives you an up-close and detailed access to individuals profiles.
Cubeyou’s game changing features and benefits:
1. Plug and play: Cubeyou is easy to use and even easier to install; simply copy paste and go.
2. We keep it fresh: Access information that is updated with every “like” giving accurate, real-time insights into the latest developments of your customers’ lives.
3. Raw, real relevant information: Cubeyou gives you genuine customer insights by focusing on Facebook data. Unlike other social media where users often “put on a professional face” or don’t keep an update profile, users on Facbook are very active and like, post, comment and share information about their personal lives and true interests.
4. Compare apples and oranges: Uncover meaningful differences between segments by comparing one group to another.
5. A single home base: Cubeyou enables companies to aggregate and store data from multiple apps and social logins on one flexible, cloud-based platform.
6. Spread your message: Export your customer information including names and email addresses so that you can control who you reach and how often you reach them.
7. Privacy protection: We take customer data safety very seriously. Our system is EU and USA privacy compliant and security certified at the highest level ISO 27005.
8. Data Ownership: We’ve got 2 words for you: it’s yours!
Cubeyou turns your customers’ social data into a competitive advantage for your business.
Partnerships Identify partnership, co-marketing and corporate sponsorship opportunities with brands that are
favored by your target customers.
Content marketing Increase brand engagement by developing and providing content that your customers actually
care.
Keep them interested and you will keep them on your site longer.
Incentivize customer loyalty Create better ways to attract and reward
customers.
Effective advertisements Create customized ads and offers for different
target segments based on what they do or what they like
Media Buying Know which media channels and programs are
popular among target customers.
Identify spokespersons and celebrity endorsements that your target customers follow.
Location planning Use customer distribution for more effective
store planning
A travel company segments its audience by their “relationship status” to deliver a targeted direct email campaign for weekend getaways to specific customer groups.
Cubeyou is integrated with Mailup!
Engaged/in a relationship
romantic weekend getaway
Singles Treat yourself and enjoy a night
on the town!
FamilyFamily weekend together
“With Cubeyou we can finally collect invaluable information about our customers and gain insights like never before.”
Francesco Fabbri, Marketing Manager, Amadori
“Thanks to Cubeyou, we’ve been able to convert our Facebook fans into a real and tangible value for the company.”
Marco Locatelli, Digital Media Manager, Finelco Group (Virgin Radio)
Who thinks we are cool
To get started and begin driving real value from your social media,go to www.cubeyou.com.
Here is what you’ll need
APPSOCIALLOGIN
APPID
APPSECRET
KEY
*you can find this information at developers.facebook.com where your app was created.
Enter your app information in the
appropriate form fields. Click on Generate Code.
Cubeyou will generate a unique tracking code for each one of
your apps. Copy and paste this simple
javascipt the backend of the webpages where you app is
located.
Copy . Paste. Done!
The complete Cubeyou solution Personalized and brand Canvas page + App + Customer analytics
[email protected] [email protected]
FBAPP
“In the age of the customer, the only sustainable competitive advantage you can have is the degree to which you know and engage with your individual customers”
The Wall Street Journal
“By using big data to truly understand customer preferences and anticipate future behavior, companies can significantly improve customer service and loyalty. In the era of the digital empowered consumer, this is crucial. Customer information and analytics can help companies connect with customers in new more effective and relevant ways that enhance and personalize customer interactions and satisfaction.
Mr. Michael J. Schroeck , IBM
In the age of social media, the customer is king!
Your customer expect and deserve a personalized experience and relationship with you and with the hundreds of brands in their lives.
Brands that listen to their fans and followers and leverage the vast sources of data available will succeed. Those that don’t will increasingly become strangers to their
customers.
Where will you be? Thank you!