Line in Japan, is it really popular?
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We recently conducted a survey among college students and found that LINE is their most favorite social media platform. Most interesting when we asked what they would do if there was an earthquake they listed LINE as their preferred type of communication channel after the phone, email and the internet.
Transcript of Line in Japan, is it really popular?
LINE, Is it really Popular?
Adam Acar
Associate Professor of Communication & Global Business
How Do College Students Use LINE?• ABOUT 6 MONTHS AGO we conducted a
qualitative study with 12 high school students in Kobe and were surprised to find out that LINE was the most popular social media tool among teenagers.
• Last month we conducted a survey at a public university in Japan and asked 83 college students about their LINE experience
Despite the common view that LINE became popular because the phone lines were down after the Tohoku earthquake, it is likely that LINE became popular because-It was hugely popular among high school students (who have nothing to do with the phone lines after the quake)-It is the localization of SKYPE, WECHAT, KAKAO TALK, VIBER which were already popular in ASIA.S. Korea had KAKAO TALK, CHINA had WECHAT but Japan had NONE.
How do you use LINE?
Don't know4%
I know but never used21%
Quit1%
occasionally1%a few times a week
15%
almost everyday16%
several times a day43%
How do you use LINE?
About 60% of college students use LINE everyday. This is more than Facebook and Twitter
Sample: 83 College Students who are registered at a public university in Japan. 80% of the respondents reported having a smart phone.
How do you use LINE?
Don't know4%
I know but never used21%
Quit1%
occasionally1%a few times a week
15%
almost everyday16%
several times a day43%
How do you use LINE?
About 60% of college students use LINE everyday. This is more than Facebook and Twitter
Sample: 83 College Students who are registered at a public university in Japan. 80% of the respondents reported having a smart phone.
WHAT IF THERE WAS AN EARTHQUAKE???
Item Total Score1
Overall Rank
Phone call 464 1
Email 394 2
Internet (search, browse, etc.) 341 3
Line (message, call, etc.) 327 4
Facebook (update, message, search, etc.) 308 5
Twitter (update, message, search, etc.) 283 6
Mixi (update, message, search, etc.) 138 7
Total Respondents: 831 Score is a weighted calculation. Items ranked first are valued higher than the following ranks, the score is the sum of all weighted rank counts.
QUESTION: If there was an earthquake with the magnitude of 6.8 that hit this school and caused some minor damage (presume that you are safe and there's no serious damage in your building). How would you use the new communication tools at that moment? Please rank these choices in terms of your priority. Your first choice should be listed as the 1st and your last choice should be ranked as the 7th.
How do you use other social networks???
Don't know
I know but n
ever
used Quit
occasio
nally
a few
times a m
onth
a few
times a w
eek
almost
every
day
severa
l times
a day
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
MixiTwitterFacebookLINE
Sample: 82 College Students who are registered at a public university in Japan. 80% of the respondents reported having a smart phone.
How Do They Use LINE?
How Do They Use LINE?
How Do They Use LINE?
How Do They Use LINE?
How Do They Use LINE?
