Linda Mercer__LinkedIn.doc

8/14/2019 Linda Mercer__LinkedIn.doc

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DURHAM COLLEGE

MKTG 4287 - MARKETING DIGITALLY

PERSONAL LEARNING PROJECT

Prepared b!

L"#da Mer$er

O$%&ber '() 2*('


2/22

TABLE OF CONTENTS

Page

1.0 INTRODUCTION 1

1.1 What is LinkedIn? - Its Uses and Benefits 1

1.2 Histo! 1

2.0 HOW TO "#T U$ % CO&$%N' LIN(#DIN %CCOUNT 2

2.1 Ho) to "et U* a Co+*an! LinkedIn %,,ont 2-

2.2 /ideo "ettin * a Co+*an! LinkedIn %,,ont

3.0 4#TTIN4 TH# &O"T OUT O5 'OUR CO&$%N' LIN(#DIN %CCOUNT 6

3.1 Na7iatin8 Net)okin and &a9i+i:in !o #9*ose 6-10

;.0 R#CO&ND%TION" %ND #NDOR"#NT" 11

;.1 Re,o++endations 11

;.2 #ndose+ents 11


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1.0 INTRODUCTION

1.1 What is LinkedIn? It!s Uses and Bene"its

LinkedIn is a fee-of-,hae so,ia> net)okin )esite )hi,h ,ates to siness

*ofessiona>s. It is sed fo findin a @o8 dis,o7ein sa>es >eads8 and ,onne,tin )ith*otentia> siness *atnes.

In 2013 LinkedIn tned 10. It has o7e 22< +i>>ion +e+es in +oe than 200 ,onties

and is addin +e+es at the s*eed of t)o ne) +e+es *e se,ond AWiki*edia8 the feeen,!,>o*edia8 2013.

LinkedIn +e+es ae ed,ated *ofessiona>s. 1 ae adates8 +akin an a7eae of3k in,o+e!ea. LinkedIn is 2 +oe effe,ti7e at >ead eneation than an! othe

so,ia> net)ok

AHooke8 (o**8 ">aah E Wa>sh8 2012.

LinkedIn is the world's largest professional network with millions of members and

growing rapidly. We can help you:

Establish your professional profile and control one of the top search results for yourname.

Build and maintain a broader network of professionals you can trust.

ind and reconnect with colleagues and classmates.Learn about other companies.

Le!erage powerful tools to find and reach the people you need.

"ap into the knowledge of your network.

#isco!er new opportunities.

$lick the !ideo below for a short o!er!iew of what LinkedIn is and how it can help you.%

htt*Fhe>*.>inkedin.,o+a**ans)esdetai>aGid;a>e to he>* !o set * !o o)n ,o+*an! LinkedIna,,ont. What I did dis,o7e in +! esea,h is that to set one *8 !o )i>> need an e+ai>

)hi,h ,ontains a do+ain na+e othe than hot+ai> o 4+ai>. This >i+itation esti,ts a

>ot of s+a>> sinesses fo+ settin * a ,o+*an! *ae and has eneated ,o+*>aints inso+e of the >os I ha7e ,o+e a,oss )hi>e doin +! esea,h.

%>thoh it is a *ett! si+*>e *o,ede to ,eate an a,,ont8 the ,ontent !o add to !o

a,,ont )i>> diffeentiate !o fo+ !o ,o+*etition and dete+ine ho) i,k>! !o

o)th )i>> e.

The fo>>o)in inst,tions ,eated ! Chane! and $a> A2013 ae he>*f> in settin * a,o+*an! a,,ont. It i7es ste*-!-ste* inst,tions8 is eas! to fo>>o) and ,ontains

s,een shots.

A LinkedIn C%-,an' Pagese7es as a h )hee +e+es ,an >ean +oe aot !o

,o+*an! and its *od,ts and se7i,es. This is the *i+a! )a! fo a ,o+*an! to ha7e a*esen,e in LinkedIn.

Thee asi, ste*s ae in7o>7ed in settin * a Co+*an! $aeF

1 Ceate a ,o+*an! *ofi>eJ

2 %dd a K$od,ts and "e7i,es taJ

3 Reest ,sto+e e,o++endations.

1 Ceate a Co+*an! $ofi>e - "te* ! ste* inst,tionsF

Ste, 1To set * a Co+*an! $ae8 >o into LinkedIn8 ,>i,k KInteests in the na7iationa8 and ,>i,k KCo+*anies. 'o )i>> e edie,ted to a *ae sho)in ,o+*anies !o

fo>>o)8 the ai>it! sea,h fo ,o+*anies8 and the ai>it! to add !o ,o+*an!.

C>i,k KInteests then KCo+*anies to ein the *o,ess.

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Ste, #C>i,k the K%dd a Co+*an! >ink in the **e iht-hand ,one of the

Co+*anies *ae.

C>i,k the K%dd a Co+*an! >ink >o,ated on the Co+*anies *ae.

Ste, #nte !o ,o+*an! na+e and e+ai> addess. LinkedIn eies that Co+*an!$aes e asso,iated on>! )ith ,ent +e+es of the ,o+*an!.

Inset !o ,o+*an! na+e and e+ai> addess.

C>i,k the ,he,k o9 to 7eif! that !o ae an offi,ia> e*esentati7e of the ,o+*an! and

that !o ha7e the iht to a,t on its eha>f.

LinkedIn )i>> send a ,onfi+ation e+ai> to the addess *o7ided if it has not a>ead!

een 7eified. 5o>>o) the inst,tions in the e+ai> to fina>i:e the initia> set*.

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Ste, 2Co+*>ete the Co+*an! $ae o7e7ie) info+ation8 )hi,h in,>des t!*e8 si:e8

)esite URL8 indst!8 o*eatin stats8 and !ea fonded. 'o ,an a>so desinate othe

e+*>o!ees to ad+iniste the *ae8 t !o +st e ,onne,ted to the *eo*>e !o )ant to

add.

Co+*>ete the Co+*an! $ae o7e7ie) to set * !o *ofi>e.

In,>de a one o t)o *aaa*h des,i*tion of !o ,o+*an! e+*hasi:in !o nie

7a>e *o*osition. 'o ,an a>so in,>de *od,ts and se7i,es in the des,i*tion8 and >ink

!o *ae to an! o*s !o *ati,i*ate in o that !o ad+iniste. The o* >istin )i>>a**ea in the sidea of !o *ae. Des,i*tions ae sea,h enine fiend>!J so in,>de

hih-7a>e ke!)ods in the ,ontent.

Ste, 3%dd !o ,o+*an! >oo and i+ae8 as this is )hat *eo*>e )i>> see fist )hen

the! 7isit !o *ae.

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%dd an i+ae and ,o+*an! >oo.

When !o ,o+*>ete these ste*s8 ,>i,k K$>ish to sa7e the ,hanes. The *ae )i>> then

o >i7e on LinkedIn.

#4 Add a P&%d/ts and Se&5ies Ta6

In addition to !o ,o+*an! *ofi>e8 its sef> to hih>iht *od,ts o se7i,es. Lea7inthis se,tion >ank ,an ,ase !o *ae to see+ in,o+*>ete in the +ind of the 7isito.

Those inteested in !o ,o+*an! )i>> >ike>! )ant to kno) +oe aot !o *od,ts o

se7i,es.

To add *od,ts and se7i,es to !o Co+*an! $ae8 ,>i,k the K$od,ts E "e7i,esta8 and then fo>>o) the ste*s e>o).


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C>i,k the $od,ts E "e7i,es ta to add *od,t o se7i,e info+ation.

Ch%%seet)een a *od,t o se7i,e.

Se7et a ateg%&'fo+ the do*-do)n >ist *o7ided that est fits !o *od,t

o se7i,e.

Na-e!o *od,t o se7i,e.

Add an i-ageof !o *od,t o se7i,e. I+aes )i>> e e-si:ed to 100M0

*i9e>s.

Des&i6ethe *od,t o se7i,e.

Listke! feates and enefits.

Add a +e6site URL.This *o7ides 7isitos )ith the o*tion to 7ie) the *od,ton !o site.

Add a %ntatfo+ !o ,o+*an!. This i7es LinkedIn +e+es a )a! to

,onta,t !o if he o she )ishes to >ean +oe aot the *od,t o se7i,e.

Add a ,&%-%ti%nif one is asso,iated )ith the *od,t o se7i,e. In,>de the

*o+otion tit>e8 URL8 and a ief des,i*tion.

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Add a )%/T/6e 5ide%if one is a7ai>a>e. This )i>> a**ea in the sidea of the

*od,t *ae.

C7ik 8P/67ish9to ,o+*>ete the set* *o,ess.

LinkedIn *o7ides additi%na7 /st%-i:ati%n %,ti%nsfo the $od,ts E "e7i,e ta8in,>din the fo>>o)in.

%dd an o7e7ie) of !o *od,t o se7i,e *otfo>io.

%dd * to thee anne i+aes to einfo,e !o +essae. I+aes ae

=;0 9 220 *i9e>s.

Oani:e *od,ts and se7i,es in the ode in )hi,h !o )ish the+ to

a**ea.

'o ,an a>so ,eate ,sto+ 7ie)s so *od,ts a**ea on>! to taeted adien,ese+ents. &e+es )ho do not ,oes*ond to one of the defined se+ents )i>> see !o

defa>t ,ontent. U* to 30 distin,t adien,e se+ents ,an e ,eated ased on indst!8@o fn,tion8 senioit!8 eoa*h!8 and ,o+*an! si:e.

4 Re;/est C/st%-e& Re%--endati%ns

The fina> ste* in the set* *o,ess is to eest e,o++endations fo !o *od,ts and

se7i,es fo+ e9istin ,sto+es )ith )ho+ !o ae ,onne,ted in LinkedIn.

Re,o++endations *o7ide thid-*at! 7a>idation of the 7a>e !o *od,ts and se7i,es

*o7ide. The +oe *eo*>e e,o++end !o *od,ts and se7i,es8 the +oe >ike>! it isthat :: aot !o ,o+*an! )i>> s*ead.

'o ,an in7ite *eo*>e to e,o++end !o *od,ts and se7i,es die,t>! fo+ the

$od,ts E "e7i,es Ta on !o Co+*an! $ae ! sin the KReest

Re,o++endations tton.

When !o *od,t o se7i,es e,ei7e a e,o++endation8 it )i>> a**ea on oth the*od,t *ae and the e,o++endes *ofi>e *ae. 'o ,an de>ete o es*ond to

e,o++endations8 if desied.

C%n7/si%n

Co+*an! $aes ae an idea> )a! to sho),ase !o ,o+*an!8 *od,ts8 and se7i,es onLinkedIn. Ceate one that sets !o siness a*at. To >ean +oe aot settin * a

,o+*an! *ae8 7isit LinkedIns +aketin siteAChane! E $a>8 2013.

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http://marketing.linkedin.com/company-pages/http://marketing.linkedin.com/company-pages/


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#.#


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.0 >ETTIN> T$E (OST OUT OF )OUR CO(PAN) LIN*EDIN ACCOUNT

4ettin the +ost ot of !o ,o+*an! LinkedIn a,,ont takes ti+e. It is an e7o>tion that

doesnt ha**en o7eniht.

.1 $%+ t% Na5igate Net+%&k and (a@i-i:e )%/& E@,%s/&e

F%77%+e&s

On,e !o ha7e a eat *ae set * on LinkedIn8 !o need to o) !o net)ok and

+a9i+i:e !o e9*ose. This ste* eins )ith ettin fo>>o)es. The +oe fo>>o)es

!o ha7e8 the +oe 7isii>it! on LinkedIn !o ha7e.

The fist *>a,e to stat is ! en,oain !o e+*>o!ees to >ink * )ith !o ,o+*an!*ae. It is i+*otant that thei *ofi>es sta! a,ti7e and ae 100 ,o+*>ete. It is a ood

*>a,e to stat )ith addin fo>>o)es as afte a>>8 the!e !o iest ad7o,ates. On,ethe! in,>de !o ,o+*an! na+e8 the! ato+ati,a>>! e,o+e fo>>o)es of !o,o+*an! *ae. The! ,an then s*ead the )od to thei net)oks8 ,sto+es8 and

siness *atnes. A4a!8 T.8 2011

5o>>o) !o ,o+*etition. This is a eat )a! to kee* ta,k of !o ,o+*etitos ne)s

*dates8 *od,t >an,hes8 and @o *ostins. It )i>> i7e !o a font-o) 7ie) on )hi,hdie,tion !o ,o+*etitos ae oin8 and ho) )e>> the!e doin. A$e!ok8 L.8 2013

Let e7e!one kno) !o ae on LinkedIn. %dd the LinkedIn >ink to !o )esite8 e+ai>sinate8 ne)s>ettes8 et,. This is a hand! >ink that )i>> add a K5o>>o) tton to !o

)esite. &ake it eas! fo 7isitos to si+*>! ,>i,k on a tton to fo>>o) !o ,o+*an!

*ae.4et the K5o>>o) tton hee.

"ea,h ot ,o+*anies that ae i+*otant to !o siness and !o ae inteested in doinsiness )ith. B! >ikin the+8 shain and ,o++entin on thei *dates8 !o ae

*o+otin the+ and the! +a! a>so etn the fa7o. (ee* in +ind that )hen +e+es

fo>>o) !o ,o+*an!8 !o *dates s*ead thoh thei net)ok as an *date8 )hi,h

+oti7ates othes to fo>>o) too.

5ind e>e7ant o*s to *ati,i*ate in and @oin in the dis,ssions. $ati,i*atin in o*s

is a eat o**otnit! to >ean and +ake ,onne,tions. 'o )i>> e oostin !o

e*tation in the *o,ess.

Stat/s U,dates

$ost stats *dates on a e>a asis.

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https://developer.linkedin.com/plugins/follow-companyhttps://developer.linkedin.com/plugins/follow-companyhttps://developer.linkedin.com/plugins/follow-company


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$ost sef>8 oiina> ,ontent that *eo*>e )i>> )ant to >ike8 ,o++ent and shae. $osts ,an

e +ade * of ,o+*an! ne)s8 indst! ati,>es8 thoht >eadeshi* *ie,es o !o ,an ask

fo>>o)es to )eih in on hot to*i,s. "hae i,h8 e>e7ant ,ontent. The a>it! of !o

info+ation is i+*otant )hen kee*in !o fo>>o)es enaed and entetained. These*date *osts )i>> a**ea on !o ,o+*an! *ae and in the ne)s feed on the ho+e*ae

of ea,h of !o fo>>o)es Adeskto*8 ta>et and s+at*hones. The ke' is t% get '%/&"%77%+e&s t% 7ike %--ent and sha&e '%/& ,%st. When this ha**ens8 !o +essaes*eads to thei net)oks and i>ds 7ia> distition. ALinkedIn 2013

Thee is no set >e t I )o>d sest that fo e7e! ti+e !o *ost an *date eadin

!o ,o+*an!8 !o *ost nine othes on to*i,s of inteest e>e7ant to !o indst!.

To ae ho) !o ae doin8 +onito !o ,o+*an! *date +eti,s so !o ,an fine-tne!o +essaes to in,ease enae+ent.

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2.0 RECO((ENDATIONS AND ENDORSE(ENTS

Re,o++endations and endose+ents add 7a>e to !o ,o+*an! *ae. The! 7a>idate !o

*od,t o se7i,e and he>* i>d tst.

The +oe e,o++endations and endose+ents !o i7e8 the +oe !o ,an ho*e to e,ei7e.

2.1 Re%--endati%ns

Bi>d !o e,o++endations ! askin fo the+. This ,an e done ! ea,hin ot 7ia

e+ai> ne)s>ette o so,ia> +edia ,a+*ain to ,>ients8 *atnes8 and 7endos and ask if

the!>> ,onside e,o++endin !o *od,ts o se7i,es. If !o et *o*e *e+ission8!o ,an e7en se thei e,o++endations on !o )esite o >o as additiona>

testi+onia>s.

2.# End%&se-ents

"ki>> endose+ents 7a>idate the stenths !o ha7e on !o *ofi>e ALinkedIn He>*Cente8 2013.

"endin #ndose+entsF

To i7e an endose+ent is a eat )a! to e,oni:e !o ,o>>eaes fo the ski>>s !o7e

seen the+ de+onstate and he>*s to stenthen thei *ofi>e. It in,eases the >ike>ihood

that the! )i>> e dis,o7eed fo o**otnities that e>ate to the ski>>s )hi,h thei,onne,tions kno) the! ha7e ALinkedIn He>* Cente8 2013.

#ndosin !o ,o>>eaes a>so he>*s to kee* ston ,onne,tions )ith the *eo*>e in !onet)ok. %fte endosin a ,o>>eae fo+ the *ast8 its easie to ea,h ot to the+

e,ase !o7e e,ent>! een in to,h ALinkedIn He>* Cente8 2013.

When !o endose so+eones ski>>s8 the! +a! etn the fa7o ! endosin !o ski>>s.

Re,ei7in #ndose+entsF

In ode to see the endose+ents !o7e e,ei7ed8 s,o>> do)n to the "ki>>s E #9*etise

se,tion on !o ,o+*an!s *ofi>e. 'o ,an add an! ski>> to this se,tion. When !oa,,+>ate a hih n+e of endose+ents fo a ski>>8 it adds ,edii>it! to !o *ofi>e8

and a>so sho)s that !o *ofessiona> net)ok e,oni:es that !o ha7e that ski>>ALinkedIn He>* Cente8 2013.

'o )i>> e notified ! e+ai> )hen !o e,ei7e an endose+ent ALinkedIn He>* Cente8

2013.

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3.0 DO!S AND DON!TS

Hee is a >ist of dos and donts to ,onside )hen sin LinkedIn ,eated ! (e7in Da+

A2013.

DO!s DON!TS

D%teat !o *ofi>e as if it )ee a *ofessiona>

o,he. Ceate a ood fist i+*ession and

inse !o info+ation is ,oe,t and *-to-

date.

D%n!t 67anket,onne,t. Befoe !o ask fo a

,onne,tion8 do so+e esea,h and >ean aot

the ,andidate. Be ead! to e9*>ain )h! the!

sho>d ,onne,t )ith !o.

D%,hoose !o o*s ,aef>>!. $i,k on>! the

ones +ost e>e7ant to !o inteests. D%nt tot ,onne,tions that !o dont ea>>!

kno). st e,ase !o ae ,onne,ted )ith

so+eone doesnt +ean that *eson is )i>>in to

7o,h fo !o ,edii>it!.

D%e a,ti7e in !o o*s. $ost thohtf>

es*onses to the +ost inteestin dis,ssions.

D%nte se>f-ind>ent. If !o stat adis,ssion o *ost a >ink8 i7e 7a>e. O7ios

se>f-*o+otion i+*esses no one.

D%et intentiona> testi+onia>s and

endose+ents that s*eak to !o a,ta> ski>>s.

D%nt>et !o *ofi>e sit ina,ti7e. #7en if !o

on>! *ost an *date on,e a )eek8 kee* it a>i7e.

D%>ink eat 7ideos that he>* *eo*>e

ndestand the 7a>e !o ha7e to offe. D%ntse o>d o oken >inks8 o8 e7en )ose8

>inks to *esona> sites that deta,t fo+ !o

i+ae.D%se the *o@e,t se,tion in !o *ofi>e fo

efeen,es8 and e+e+e to in,>de *o@e,t o

*>i,ation URLs.D%nt,o*! and *aste >inks fo *ofi>es fo+

!o o)se. Those >inks ae >on and

,+eso+e. #7e! *ofi>e has a si+*>e *>i,

>ink Afond nde the *i,te that >ooks >ike

thisF ))).>inkedin.,o+,o+*an!t2-ti>it!-

eninees

D%send a *esona> in7itation +essae instead

of sin the standad Poin +! net)ok on

LinkedInP +essae.

D%nts*a+. Be es*e,tf> and se the *date

feate to et !o +essae ot.

D%ea,h ot and +ake +eaninf>

,onne,tions. Take the ti+e to find ,o++on

ond ased on !o *ofi>es and ,onside

ho) !o ,an in e,i*o,a> 7a>e.

D%nt se >anae that no one ndestands.(ee* it si+*>e fo e7e!one.

D%i7e a detai>ed des,i*tion of )hat !o do

in the to* of !o *ofi>e as o**osed to @st

D%ntho the ,on7esations in o*s. %>)a!s

e ,onsideate )ith e7e! *ost.

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http://www.linkedin.com/company/t2-utility-engineershttp://www.linkedin.com/company/t2-utility-engineershttp://www.linkedin.com/company/t2-utility-engineershttp://www.linkedin.com/company/t2-utility-engineers


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i7in !o ,o+*an! des,i*tion nde !o

tit>e.

D%)ite +eaninf> e,o++endations instead

of endose+ents. The! ,a! +oe )eiht andso+e find endose+ents anno!in.

D%ntthink of LinkedIn as a ,hoe that !o

ha7e to @st to kee* *. If !o dedi,ate ea>ti+e and effot to +ake the +ost of !o

,onne,tions8 !o>> esta>ish )oth)hi>e8 >on-

te+ e>ationshi*s.

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.0 (EASURIN> )OUR SUCCESS

&easin !o *oess on LinkedIn )i>> he>* to kee* !o on ta,k and ea,h !o oa>s.

Using LinkedIn (et&is

In >! of 2013 LinkedIn intod,ed a ne) fo+ of ana>!ti,s to he>* sinesses +onito thei

,o+*an! *aes. This fo+ of ana>!ti,s i7es sinesses the ai>it! to ta,k ho) the ,ontent

the! ente is *efo+in.

LinkedIn ana>!ti,s a>>o)s !o to +ease !o s,,ess ased on Qantitati7e &ease+ents

An+es and Qa>itati7e &ease+ents Aa>it!. Both +ease+ents ae ,,ia> to !os,,ess on LinkedIn. A/on Rosen8 2012 &a,h 23

The ;/antitati5e -eas/&e-ents a&e as "%77%+s

Tota> Conne,tions

'o ,an find !o tota> ,onne,tions in a fe) *>a,es. In the Net)ok ta nde KConta,ts8 !o

)i>> find !o 1st8 2nd and 3d >e7e> ,onne,tions. 'o ,an et a i,k >an,e at !o n+e of,onne,tions and net)ok si:e on !o ho+e *ae on the iht hand side of the *ae.

Ne) Conne,tionsChe,k these n+es feent>! to ense the n+e is a>)a!s o)in.

Linked in )i>> not te>> !o )ho !o ne) ,onne,tions ae. &ake se !o a,,e*t ne)

in7itations. "end an e+ai> )hen a,,e*tin.

LinkedIn $ofi>e /ie)s

st ao7e !o net)ok ,onne,tion !o )i>> e a>e to see )ho has 7ie)ed !o *ofi>e in the*ast 30 da!s. 'o ,an see the na+e of !o 7isito8 thei tit>e and indst!. This ,an e a

7a>a>e too> fo >eads. If !o ae not ettin 10 7ie)s a )eek8 !o ae not ettin the f>>

ad7antae of LinkedIn.

1;
http://12most.com/wp-content/uploads/2012/03/Your-LinkedIn-Network.jpg


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LinkedIn "ea,h Res>ts

In the sea,h a at the to*8 t!*e in the ke!)od o *hase that est des,ies !o ,o+*an!."ee )hat *ae !o ,o+*an! a**eas on. It ,an e a ood ase>ine n+e so !o ,an see ho)

+,h !o i+*o7e >ate on.

Bsiness 5o>>o)es

"ee )ho is fo>>o)in !o n+es and se it as a ase>ine. LinkedIn %na>!ti,s a>>o)s !o to

see ho) !o ,o+*ae to othe ,o+*anies in !o indst!.

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Indst! and Lo,ation Re*esentation

Che,k to +ake se that !o fo>>o)es ae indst! e>ated. This ,an e ,he,ked fo+ the

%na>!ti,s ta. The do* do)n +en a>>o)s !o to 7ie) !o fo>>o)es ! "enioit!8 Indst!8

Co+*an! "i:e8 5n,tion and #+*>o!ee.

1=


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The ;/a7itati5e -eas/&e-ents a&e as "%77%+s

Ino9 %,ti7it! and "enti+ent

(ee* ,ent )ith LinkedIn and ,he,k !o ino9 e>a>!. "o+e *eo*>e +a! )ant to se !o

ino9 to ea,h ot to !o and i>d a e>ationshi* )ith !o.

Reests fo Bsiness

&onito ho) +an! eests fo siness ae e,ei7ed on LinkedIn.

Likes and Co++ents on U*dates

&onito !o *dates. LinkedIn %na>!ti,s a>>o)s !o to see !o *ost as )e>> as to see the

intea,tion asso,iated )ith ea,h *ost. If !o ae not ettin an! intea,tion )ith !o *osts8,hane the ,ontent of !o *osts to f>>! enae !o adien,e.

LinkedIn %na>!ti,s a>so i7es !o this info+ation in a*h fo+.

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4o* 4o)th and Intea,tion

If !o ha7e set * a o*8 +onito +e+eshi* and a,ti7it!.

Re,o++endations

&onito !o e,o++endations to ense the! ae a>it! e,o++endations fo+ a>it!

so,es.

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.0 CONCLUSION

LinkedIn is on>! one of +an! so,ia> +edia too>s sed toda!. It is a too> that takes ti+e to >ean

and s,,ess8 >ike +ost thins8 is dete+ined ! ho) +,h effot !o *t into it. When sed,oe,t>! and )ith a +ease of enthsias+J it ,an e enefi,ia> to !o siness. LinkedIn

eies onoin *ati,i*ation.

% LinkedIn ,o+*an! a,,ont ,an he>* !o to in,ease !o net)ok of ,onta,ts8 kee* ,ent in

!o indst!8 7a>idate !o siness and i7e it +oe *esen,e in the +aket*>a,e8 and

>ti+ate>! in,ease sa>es.

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.0 REFERENCES

Chane!8 $a> A2013.&ow to et (p a LinkedIn $ompany )age. Retie7ed fo+

htt*F))).*a,ti,a>e,o++e,e.,o+ati,>es;0efontain+edia.,o+>oho)-to-et-the-+ost-ot-of-

>inkedin-,o+*an!-*aes

Hooke ".8 (o**8 #.8 ">aah8 .8 Wa>sh8 D. A2012. 0arketing 1our Brand. Retie7ed fo+

htt*F))).s>ideshae.net"*edfast+aketin-!o-and-on- >inkedin-)eina

LinkedIn A2013. 2 Brief &istory. Retie7ed fo+ htt*Fosto!.>inkedin.,o+

LinkedIn A2013.LinkedIn &elp. Retie7ed fo+htt*Fhe>*.>inkedin.,o+a**ans)esdetai>aGid*.>inkedin.,o+a**ans)esdetai>aGid;inkedin.,o+,o+*an!-*aesenae-,sto+es

LinkedIn He>* Cente A%. 2013. Retie7ed fo+

htt*Fhe>*.>inkedin.,o+a**ans)esdetai>aGid31

$e!ok8 L!n A2013 an 2. #owitcher #esigns + &ow to 4et the 0ost ut of 1our LinkedIn

$ompany )age. Retie7ed fo+ htt*F))).do)it,hedesins.,o+>oho)-to-et-the-+ost-ot-of-!o->inkedin-,o+*an!-*ae

/on Rosen8 /i7eka A2012 &a,h 23.Important 0etrics to 0onitor on LinkedIn. Retie7ed

fo+ htt*F12+ost.,o+2012032312-i+*otant-+eti,s-+onito->inkedin

Wiki*edia8 the fee en,!,>o*edia A2013. LinkedIn. Retie7ed fo+htt*Fen.)iki*edia.o)ikiLinkedIn

'oTe A2012 &a,h.LinkedIn 0arketing olutions. Retie7ed fo+

htt*F))).!ote.,o+)at,h?7TTDD-n-7#E>ist$L2D#22**G7ideo

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