Limor Joseph-­RazSample of work examples

Lead  Gen  design  and  campaign  for  Rocket  Software  IBM  system  Z  infrastructure  software

Lead  Gen  design  and  campaign  for  Rocket  Software  IBM  system  Z  infrastructure  software

I  created  the  Mainframe  Super  Hero,  we  actually  had  these  figurines  made  as  giveaway  at  tradeshows..

SAAS Freemium lead gen campaign following acquisition

6

Packaging for Wi-Fi with Lucent TechnologiesDid the branding, positioning for SMB and Consumer, the original photo-shoot, design,product information, creative.

Co-marketing with first WiFi product to be sold online.

First WiFi solution – when you still had to explain what it was.

Position, branding, for fiber cement building materials with the “Flexibility to Design” positioning to reach architects –2007 – positioning still in place and successful!

9

OpenText – a Campaign for using Business Process Management software for maintaining SOX Compliance in EMEA. The campaign was “Its Not A Game” – this is one off shoot of that campaign. It is a co-branded – co-marketing through channel partner example

2

Created new positioning, go to market strategy and branding to match

Old version

Rebranded from hardware box test  and measurement   company to a brand that  reflects a leader  in the electricpower  market.   I  created a brand promise that   is defined by 3 pillars,  solutions,  services and knowledgecommunity.   I  segmented all the offerings into 6 go-­to-­market   applications (the colorful circles) or  testing practicesthat   integrated all the products,   services and events. This allowed the company to sell across organizational,  product  and expertise silos,  and grow existing accounts to include full offering (cross and up sell)

Old Site New Site

From every  product  page,  andnavigation,  the entire  brand promise  was available,  which means cross andupsell the ENTIRE offering.

Created positioning,branding (previous slide) information architecture, messaging and design.

Branding,  web  design,  positioning  and  messaging

Lead-­gen  and  rebrand,  Print  ad  with  web  landing  page,  moving  away  from  product/box  branding  to  a  solution  that  integrates  to  Doble  as  a  community  rather  then  Doble  as  a  box manufacturer.

Naming,  positioning,  messaging,  print  ad,  inbound  marketing,  lead  gen,  brochure  for  IoT  /  Industrial  Internet  solution

Press  examples,  telling  the  compelling  story  of  a  larger  market  reaching  beyond  a  particular  buyer  but  a  larger  businesscommunity,  reaching the pyramid of  potential  decision makers.

Seminar  branding  and  audience  acquisition  lead  gen  campaigns  – Direct  Mail  piece  with  a  gift  inside

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