Limitless Limitless Fundraising:Fundraising:Is E-Philanthropy a Tool for Reaching a World-Is E-Philanthropy a Tool for Reaching a World-Wide Range of Donors?Wide Range of Donors?

Allyson Lazar

September 19, 2008

allyson.lazar@gmail.com

What is e-philanthropy?What is e-philanthropy?

Solicit/donate funds or goodsSolicit/donate funds or goods Find volunteers/volunteer opportunitiesFind volunteers/volunteer opportunities Participate in nonprofit advocacyParticipate in nonprofit advocacy Cultivate relationships between Cultivate relationships between

nonprofits and their stakeholdersnonprofits and their stakeholders Foster connections between individuals Foster connections between individuals

with shared nonprofit interests/causeswith shared nonprofit interests/causes

What does it entail?What does it entail?

Nonprofit Evaluation WebsitesNonprofit Evaluation Websites Nonprofit-Supporter Matching SitesNonprofit-Supporter Matching Sites Nonprofit Website-Based Financial Nonprofit Website-Based Financial

TransactionsTransactions ““Friend-Raising” through Social Networking Friend-Raising” through Social Networking

Sites and Website OfferingsSites and Website Offerings Advocacy WebsitesAdvocacy Websites Shop-to-Give WebsitesShop-to-Give Websites Search-to-Give WebsitesSearch-to-Give Websites

Is anyone actually doing Is anyone actually doing this?this?

Total money raised online increased by 19% Total money raised online increased by 19% between 2006 and 2007.between 2006 and 2007.11

By 2010, 33% of all donations will be made By 2010, 33% of all donations will be made online.online.22

1 NTEN and M& R Strategic Services. 2008 eNonprofit Benchmarks Study.

2 James Austin. “The E-Philanthropy Revolution is Here to Stay.” Chronicle of Philanthropy. March 8, 2001.

What about museums?What about museums?Changes in Museum E-Philanthropy Usage 2007-2008

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

MySpace YouTube Blogs Philanthropy Sites Future Plans

2007

2008

What are the benefits?What are the benefits?

ConvenienceConvenience Inexpensive ImplementationInexpensive Implementation Enhanced Visitor ExperienceEnhanced Visitor Experience Broader AudienceBroader Audience Increased VisibilityIncreased Visibility Greater Visitor Access to Collections and Greater Visitor Access to Collections and

ContentContent Deeper Stakeholder RelationshipsDeeper Stakeholder Relationships Keeping up with New Industry StandardsKeeping up with New Industry Standards Rapid Communication with StakeholdersRapid Communication with Stakeholders

What are the barriers to What are the barriers to entry and success?entry and success?

Lack of StaffLack of Staff Slow to See ResultsSlow to See Results Time-ConsumingTime-Consuming

So what next?So what next?

Start small.Start small. Identify mission-driven goals.Identify mission-driven goals. Develop metrics.Develop metrics. Enlist computer-savvy interns and Enlist computer-savvy interns and

volunteers.volunteers. Don’t abandon direct mail.Don’t abandon direct mail. Remember that e-philanthropy is just one Remember that e-philanthropy is just one

tool.tool.

How to…?How to…? How to Create a Great WebsiteHow to Create a Great Websitehttp://sethgodin.typepad.com/seths_blog/2007/10/how-to-create-1.html

How to Improve Email Fundraising CampaignsHow to Improve Email Fundraising Campaignshttp://www.silverpop.com/newsletters/digitalmarketer/

emailresolutions2008_12_07.html

How to Become a Heroic Business BloggerHow to Become a Heroic Business Bloggerhttp://www.copyblogger.com/how-to-become-a-heroic-business-blogger/

How to Develop a Social Media Plan in 5 StepsHow to Develop a Social Media Plan in 5 Stepshttp://mashable.com/2008/07/10/how-to-develop-a-social-media-plan/

Nonprofit Blogging Burning Questions (and Answers)Nonprofit Blogging Burning Questions (and Answers)http://www.netsquared.org/blog/britt-bravo/nonprofit-blogging-burning-

questions-and-answers

Fundraising Guide for the Overworked NonprofitFundraising Guide for the Overworked Nonprofithttp://www.fundraising123.org/

Who’s next?Who’s next?

Amanda Fredrickson-Banks: Marketing and Amanda Fredrickson-Banks: Marketing and Development Associate, Craft and Folk Art Development Associate, Craft and Folk Art MuseumMuseum

James G. Leventhal: Director of Development James G. Leventhal: Director of Development and Marketing, Judah L. Magnes Museumand Marketing, Judah L. Magnes Museum

Stephanie Almeida: Membership Coordinator, Stephanie Almeida: Membership Coordinator, Boise Art MuseumBoise Art Museum