Social Media Strategy

Presented by:Jennifer Wolff

Lily’s Life & History• Established in 1999 by the Morton brothers and

fashioned their grandmother’s house to create a cozy, relaxed feel where families can go to enjoy a delicious seafood meal.

• They have been voted best seafood by Detroit News, Real Detroit, Mirror Newspapers, and Metro Times.

The Brewery• Lily’s offers award winning,

hand-crafted ales and lagers, created in 5 barrel batches.

• The beer club includes a growler which a member can go and fill up every Wednesday and other specials just for members.

• The wine club includes a complementary bottle of wine and monthly wine tastings.

What They Could Improve• Weeknights are often empty

despite great specials during the week:– Lily’s could improve attendance if

they established an online presence in the social media community.

• People aren’t always aware of the clubs that are available and the benefits that come from membership: – By reminding people of these

specials online, membership would increase and people would be willing to visit more often.

What Else They Could Improve

• The events Lily’s holds aren’t always known by loyal customers:– Their events are displayed

on their website, but outside of the main site there is no promotion present for their events.

– By promoting these events through social media outlets they could increase attendance and sales

The Solution: Social Media• Promotes events• Shares specials with customers in an easy and

casual fashion• Communicate with customers and learn how their

experiences were when they visited• Promote the wine and beer clubs to customers

who are unaware of the advantages of a club membership

How You Can Use Facebook• Lily’s can update their Facebook

Fan page for weekly or daily specials and events.

• They can update pages weekly for their wine and beer clubs to let members know when they can refill their growlers or attend wine tastings.

• With weekly updates they could also increase awareness for both their events and promotions.

How You Can Use Twitter• With updates to Twitter

Lily’s could give followers information on specials during the week and promote events to increase attendance and sales.

• Their followers could also share their input and give comments and suggestions to Lily’s.

How You Can Use Tumblr• With a Tumblr blog, Lily’s could:

– share pictures of their events – promote events– write blogs about their brews and new food specials or menu

additions. – This is another media where customers can share their input

and let Lily’s know how much they love the experience.

How You Can Use Google Adwords

• Lily’s could benefit from a minor investment to Google Adwords:– When a person searches

for “Royal Oak restaurants” or “downtown Royal Oak” they could display a short ad calling people to visit the restaurant and try one of the hand-crafted beers.

Conclusion We can achieve a greater

attendance at events and during weeknights by promoting through forms of social media

We can make more customers aware of all the advantages of a beer and wine club membership

We can casually communicate with customers through forms of social media and learn about their experiences at Lily’s and make improvements if necessary.