Lillekemothers club

Market analysis

Anneli Asser EEAida Bendziute LTRaivis Vutnans LV

Riga 2012

In Lilleke – you are not alone!

IntroductionTarget groupPrimary

CustomersSecondary

CustomersComparision with

CompetitorsSWOT analysisConclusion

Target groupCapital of Estonia Tallinn(400k

people)Estonian females age between

16-45 y/oAverage income (300€+ but

exceptions can be made)Social status, religion and

education do not matterEveryone is welcome here, and

when we say everyone then it’s everyone.

Primary CustomersYoung mothers (teens, young

adult)Adult mothersExperienced mothersA Large family (many kids)Pregnant ladiesLadies who are planning to have

baby

Secondary CustomersFriendsRelativesHusbands/boyfriendsColleages

Comparison with competitors

Lilleke Somewhat competitors

Price Expensive - No cost +

Communication Face to face+ Emails/phone -

Mood Shy people - More open people +

Additional service Gifts, caffee + None -

Other Make new friends + Quick talk -

Take place Regularly + Seminars not so often -

SWOT analysisStrengths• Provide our clients real

situations• Services are high-quality• Flexible (unemployed)• A lot of experience with

organising seminars/meetings

Weaknesses• Services are pricey• Visibility• Stuff members do not

know much about mother business

Opportunities• To Expand market• Getting close with

customers• New interesting services• Co-op with similar

companies• Optain

investors/sponsors

Threats• No customers• Increasing competition• Increasing emigration• Decreasing of natural

growth• Laws and politics

ConclusionExclusiveBetter experience for customersIndividually work with customersNot much human resources

needed

Thank you for listening