LIIAR Analysis

LanguageIn relation to Media Language, in my music video you are able to see that the use of cinematography is quite meaningful and enables the audience to see and understand everything they need to know – for example, when the audience see the shots in the green room and sometimes the shots in front of the brick wall, a lot of closer shots like close ups and medium close ups will be used and this will enable the audience to see the emotion on the singers face and also enables them to understand how she is feeling. On top of that, the music video also uses a range of other camera shots that are again quite meaningful and have been used throughout the music video and you are able to see that a range of pans have been used which enable the audience to see everything in the scenes, especially when the actor is running. Moreover, the use of mise-en-scene is quite important in this video as we are able to tell the genre of the music video due to the use of dark colours and the dark clothes that the singer is wearing, but the most important feature is probably the location and this is due to the fact that the location is one big metaphor in the music video, as I have mentioned before, the forest is meant to represent how the singer is trapped in her relationship as she is confused about it and as she continues to run (running from the relationship), she can’t escape and doesn’t know where to go – eventually, she runs into her inner self, which has been presented as her silhouette which mimes the word ‘Run’ - this tells the singer and the audience that she has finally decided to leave the relationship. Once the ending scenes of the video show, the audience are able to see the actor turn around, smile and run into the open which presents that she has left the relationship and is free and in the open rather than still being trapped in the forest which represented the boyfriend. I will later go into the use of editing in the music video in the section below called ‘Editing’ – however, I believe my music video has quite a strong meaning and hopefully the audience will be able to understand it, but even if the audience don’t understand the whole meaning of the video, they will at least know that it is about a relationship due to the fact that a photograph of the couple has been presented in the video.

Institution and IdeologyAs my artist has only been signed to one record label at this moment in time, we know that she is signed to the independent record label ‘Hopeless Records’ which was founded in 1993 –however, later in her career she could perhaps change the record label she is signed to. The values and beliefs of this music video are essentially that relationships don’t always work out the way people want them to and a lot of the time someone will end up leaving it even if the other person believes there is nothing wrong. On top of that, the main message of the music video to the audience is that it is best to walk away from something when you believe you are not getting the best from it and may feel trapped in the situation as it is always better to get away from something you are not sure about, then stay in it and makes things worse for both yourself and perhaps other people.

AudienceWhen watching this music video you can clearly see that it is from the Pop Punk genre, so obviously anyone that is a fan of the Pop Punk genre will be part of the intended target audience – however, to be more specific, I would say that people between the age of 15-25 would be the initial target audience for this music video and this is due to the fact that this is around about the ages of people who would go through similar situations to what has appeared in the music video – whether it is in relation to not believing in the relationship any more or by the other person ending it because it wasn’t right for them. Furthermore, people of this age are generally the age group that would listen to this genre of music as it is quite a rebellious genre which enables audience to feel free to do whatever they want, but also the genre helps audiences in real life situations which is why people who like this genre will hopefully like my artists music video. The main target audience will be the people who are already fans of my artist as we need to ensure that we keep them coming back for more in relation to my artist, but also the use of the performance shots are beneficial as it enables the audience to see the person they like listening to perform which makes it more interesting for the audience. As well as this specific audience, this music video could also entice other audiences due to the fact that it has a relatable narrative and could appeal to a range of teenagers and young adults.

RepresentationAs I have said many times before, this music video is essentially just one big metaphor as all of the little things that feature in the music video represent different things to create this metaphor. The idea of the forest has been used to represent the boyfriend and the use of the forest is beneficial as this is a common place for people to get lost and trapped in, so by placing my artist in this situation, the audience will know that she is trapped and lost just like she is trapped and essentially lost with what to do with her relationship. Moreover, the use of the silhouette character has been used to represent the singers conscience which again is another appealing aspect which will hopefully entice the audience to watch the music video and enjoy it. Once all of these different representations come together, the audience is able to see that the music video has a darker meaning and all of the features that have been presented in it mean a lot more than what some people may think.