Lifestyle Retail
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Transcript of Lifestyle Retail
![Page 1: Lifestyle Retail](https://reader031.fdocuments.us/reader031/viewer/2022032616/55a3b1061a28ab50618b45b1/html5/thumbnails/1.jpg)
SUHANI AHUJASURBHI TANEJAMANNAT NAGPALRIDHI LUTHRA
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• The urban home furnishing retail market in India is estimated to be rs.9,300 Crore and is expected to reach 20,000 Crore by 2012.
• India is one of the major suppliers of towels, bath linen, bed linen, kitchen linen and cushion covers in the world market.
• The hospitality sector is expected to propel the home furnishing market forward by 25% in the next few years.
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Element SelectionLocation Apartment 9, N-Block market greater
kailash
Product category Rosebys
Soft Furnishing: 50%
Hard Goods: 40%
Hard Good Accessories:10%
Store The interior, vm , store layout:
Address home
Variety and Assortment Appartment 9
Design Soft furnishing: Maspar
Hard Goods and accessories: Address
Home
Carpets: Ultimats
Packaging Oma
Price Rosebys
Promotion Maspar
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Store/
Elements
Address
HomeAPARTMENT9 Rosebys Oma Maspar Ultimats
LOCATION
Product
Category
Variety &
Assortment
Store Format
Design
Pricing
promotion
Packaging
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•Location plays a vital role in the running & success of a store.•The location of APARTMENT 9 best suits our store because: It is a corner store visible from 3 sides.
The store is present in a high profile market which houses a lot of home décor stores. The N-Block market sells lifestyle and much more.
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Store/
Elements
Addres
s Home
Apartment
9ROSEBYS Oma Maspar Ultimats
Location
PRODUCT
CATEGORYVariety &
Assortment
Store Format
Design
Pricing
Promotion
Packaging
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PRODUCT CATEGORY
100%
Soft Furnishings
50%
Hard Goods
40%
Hard Goods Accessories
10%
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ROSEBYS•Mass premium brand which offers home décor categories all under one roof• In India it offers over 7 categories of products in an attractive ambience and high service levels.
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Store/
Elements
Address
HomeAPARTMENT9 ROSEBYS Oma Maspar Ultimats
Location
Product Category
VARIETY &
ASSORTMENT
Store Format
Design
Pricing
Promotion
Packaging
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•Its an important element as it defines the product line of a store.
•They have variety in terms of product category and assortment in terms of colour, fabric, material etc and therefore prove to be a one stop destination for all such needs.
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Soft Furnishings
Bed Linen
Bedcovers
Sheets
Duvet Covers
Pillow Covers
Cushion Covers
bolsters
Quilts
Blankets
Table Linen
Table Cloths
Napkins
Placemats
Runners
Rugs & Throws Bath Linen
Towels
Costumised Towels
Bath Mats
Bath Robes
Kitchen Linen
Apron
Oven Mitts
Potholders
Towels
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Hard Goods
Metal Craft
Candle Stands
Photo Frames
Bathroom Accessories
Bar Items
Kitchen Utensils
etc.
Wooden Craft
Table Accessories
Lamps
Photo Frames
Boxes
etc
Glass Craft
Photo Frames
Candle & Lamp Stands
Vases & Bowls
Wine Glasses
Crystal Hangings
etc.
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Hard Goods Accessories
Candles
T-Lights
Pillar
Tapered
Floating
Fagranced
Pot-Pourri & Dry Flowers
Fragranced Exotics
Bunches
Decoratives
Photo Frames
Jewellery Boxes
Mirror Frames
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Store/
ElementsADDRESS
HOME
APARTMENT
9
ROSEBYS Oma Maspar Ultimats
Location
Product Category
VARIETY &
ASSORTMENT
STORE
FORMAT
Design
Pricing
Promotion
Packaging
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•Store format: EBO•Store Interiors: Attractive and appealing. •The lighting effect was emphasized more on enhancing the look of the merchandise. They have a free flow layout. •Walls: Brick effect•Furniture & fixtures: black color•Flooring: Tiles of dark color•They have live displays for their products•Window display: displayed all the product categories in an exclusive way.
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Store/
Elements
ADDRESS
HOME
Apartment
9
ROSEBYS Oma MASPAR ULTIMATS
Location
Product Category
VARIETY &
ASSORTMENT
STORE FORMAT
DESIGN
(Hard goods
& Hard goods
Accessories)
(Soft furnishings) (Rugs &
Carpets)
Pricing
Promotion
Packaging
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DESIGN
SOFT FURNISHINGS MASPAR
HARD GOODS & ACCESSORIES
ADDRESS HOME
RUGS & CARPETS ULTIMATS
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Store/
Elements
Address
home
Apartment9 ROSEBYS Oma Maspar Ultimats
Location
Product Category
Variety & assortment
Store format
Design
PRICING
Promotion
Packaging
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•Prices have become one of the key decision making factors that pull in customers.
•Rosebys London is an affordable luxury brand; one does not need to spend through the nose to afford our merchandise.
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Store/
Elements
Address
home
Apartment9 Rosebys Oma MASPAR Ultimats
Location
Product Category
Variety & assortment
Store format
Design
Pricing
PROMOTION
Packaging
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Advertising &
Promotion
End of Season Sale & Seasonal offers
& discounts
Gift Vouchers
Magazines-Interior design magazines
Hoardings/Pole Kiosks
Facebook Fan Page
PR-Articles & Advertorials in
Newspapers, magazines &
Internet
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Store/
Elements
Address
home
Apartment9 Rosebys OMA Maspar Ultimats
Location
Product Category
Variety & assortment
Store format
Design
Pricing
Promotion
PACKAGING
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•Oma’s packaging is elegant and the store has its own wrapping paper.
•The store also takes care of the packaging in terms of safety to avoid any damage to the product.
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