LIFE SCIENCES’ DIGITAL LEAP FROM X TO 10X
Transcript of LIFE SCIENCES’ DIGITAL LEAP FROM X TO 10X
LIFE SCIENCES’ DIGITAL LEAP FROM
X TO 10X
DELIVERING DIGITAL IMPACT @ SCALE
V I R T UA L 2 0 2 0
SEP 25 | OCT 2 | OCT 16, 2020A MULTI-WEEK SYMPOSIUM
INDEGENE DIGITAL SUMMIT VIRTUAL 2020
Life Sciences’ Digital Leap From x to 10x – Delivering Digital Impact @ Scale
The current environment has accelerated the need for a digital reset in the life sciences industry, enabling business leaders to scale up a wide range of digital initiatives. The industry needs to move away from isolated pockets of excellence and experimentation to a steady state and scale across the organization.
The 2020 edition of the summit will continue to push boundaries and explore uncharted territories around how life sciences can take the digital leap from x to 10x. The 3 key pillars of the summit are leveraging digital to advance customer experience, data-driven decision making, and innovation, thereby delivering digital impact @ scale.
The summit will address 3 pertinent challenges for life sciences:
• Maximizing gains from existing capabilities, fostering a culture of digital in everything we do, and continuing to scale up without fear
• Building momentum for the digital leap by developing capabilities across content, channels, data, technology, and talent
• Achieving key business outcomes by scaling digital from x to10x
KEYNOTES, SESSIONS, & WORKSHOPS
SPEAKERS & PANELISTS
ATTENDEES18 60 1500
KEYNOTE SPEAKERS
SCOTT GOTTLIEB, MDPhysician, Former Commissioner Food and
Drug Administration (2017-2019); Former Senior Advisor – CMS
SEBASTIAN GUTH, PhDPresident, Bayer Pharmaceuticals,
Americas Region
DANIEL KRAFT, MD Faculty Chair for Medicine,
Singularity University; Founder andChair, Exponential Medicine
RICHARD ASHWORTH President, CEO and Board Member,
Tivity Health; Former President, Walgreens
ASEEM PURI Chief Marketing Officer, Unilever International
SPEAKERS 2020
60+ speakers for the 2020 summit include:
AARON FOSTER VP, Customer Analytics & Insights,
Pfizer
ABHAY GANDHI CEO - North America,
Sun Pharma
ARVIND BALASUNDARAM Executive Director, Commercial Insights
& Analytics, Regeneron Pharmaceuticals Inc
ANDREW FARIELLO VP, Global Medical Capabilities,
Oncology, AstraZeneca
ANDREAS KOESTER, MD PhD Former VP, Clinical Innovation,
Janssen Pharmaceutical
ALOK SONIG CEO, US Generics and Global Head, Generics R&D & Biosimilars, Lupin
ANANT VAILAYA Head, Japan Oncology Business Unit,
GSK
ASHISH SHARMA Executive Director, Data and Platform:
Commercial Effectiveness, US Pharma, Novartis
ASHISH JAJOO Head Global Digital Marketing and Commercialization, Mylan
ANINDYA DASGUPTA CEO, Growth Officers Inc,
Former Global Head of Consumer Business and CMO, Fonterra,
Ex PepsiCo & GSK
BARBARA SALAMIVP, Digital for Commercial,
Moderna
BERNARD HAMELIN Global Head, Medical Evidence
Generation – Global Development, Sanofi
SPEAKERS 2020
60+ speakers for the 2020 summit include:
FLORENT EDOUARDSVP, Global Head of Commercial
Excellence, Grünenthal Group
ELIAS KHALILVP, Global Commercial Services,
Eli Lilly and Company
DANA RODDENDigital CoE & Marketing Operations
Leader, Merck
CHETAK BUARIAGlobal Head of Customer
Engagement & Channel EvolutionBiopharma | Global Business Innovation
Merck KGaA, Darmstadt, Germany
CRAIG LIPSET Advisor and Founder, Clinical
Innovation Partners; Former Head of Clinical Innovation, Pfizer
CRISTINA CARLIS VP, Global Marketing-Digital & Innovation,
Gilead Sciences
CHRISTINE YEHVP, Customer Experience,
AbbVie
CATRINEL GALATEANU, MD VP, Head of Global Medical Affairs,
UCB
BRIAN CANTWELLVP, Digital Strategy,
Bayer US Pharmaceuticals
CAOIMHE VALLELY-GILROY Global Head of Data Analytics and
Strategy for Healthcare (DASH)Digital and Data Healthcare Merck KGaA,
Darmstadt, Germany
BHARTI RAI VP, Commercial Acceleration,
Novartis
GIUSEPPE FIRENZEVP, Global Chief Information Officer,
Business Units, Eli Lilly and Company
SPEAKERS 2020
60+ speakers for the 2020 summit include:
LISA TOLLMANExecutive Director Head of US
Marketing Operations and Innovation, Amgen
KENT ROGERSSVP, Chief Pharma Contracting,
Sourcing & Procurement Officer- Industry Relations, OptumRx
KRISHNAN RAMANATHAN Global Program Head, Neuroscience,
Novartis Pharma AG
KATE GREENGROVESr. Director, Content Strategy &
Operations, US Pharma, GSK
JOHN McCARTHYPrincipal Consultant, DT Consulting
Former VP, Global Digital, AstraZeneca
JOYCE LEEChief Information Officer (CIO),
Pharmaceuticals, Johnson & Johnson
JEFF FRENCHVP and Chief Digital Officer,
ViiV Healthcare
JEFF BERKOWITZCEO, Real Endpoints; Former EVP, United Health Group; Former EVP,
Walgreens Boots Alliance
Dr. JEANNE KEHREN SVP Digital & Commercial Innovation,
Bayer AG, Pharmaceuticals
ISMA BENATTIAVP, Europe Medical Affairs,
Amgen
HELENA YIN KÖPPL Head of Data Science & Advanced
Analytics, Bayer
MARC SCHWARTZGlobal Multi-Channel
Marketing Operations Lead, Sanofi
SPEAKERS 2020
RORIK VAN WELIJ Global Omni-Channel Capability lead,
Bristol-Myers Squibb
ROBIN L. WINTER-SPERRY, MDFormer Head, Global Field Based
Medical Excellence & Insights,Sanofi Genzyme
RAVINDER DHAWAN, PhD,VP, Outcomes Research CORE
Oncology, Merck
RAAKHI K SIPPYHead of Global Pharma
Marketing Operations, GSK
PRIYANKA AGGARWAL Managing Director and Partner,
Boston Consulting Group
PATRICK BARRYEVP & President Global CommercialOperations, Endo International Plc
REGINALD SEETO President & Chief Business Officer,
CareDx, Inc.
NATHAN BOWMAKERHead of Global Commercial
Operations, AstraZeneca
MIKE REILLY SC Customer Connectivity
IT Product Leader, Johnson & Johnson
60+ speakers for the 2020 summit include:
MARY ALICE DWYER , PharmD MAPS Chair, Executive Program
Committee, Former VP, Global Medical Excellence, AstraZeneca
MARK D. HARF VP, Global Commercial Operations
Service Delivery Centers, Pfizer
SANJIV NAVANGULManaging Director & CEO,
Bharat Serums and Vaccines Ltd; Former Managing Director, Janssen India
SPEAKERS 2020
TODD NEUVILLEWorldwide Leader-Life
Sciences, Amazon Web Services
TINA XUAstraZeneca China Digital & Commercial Innovation VP
VISHU CHITTIBABUDivision IT Head,
Abbott Diabetes Care
TINA GOYALGlobal Head, Marketing Innovation
& Execution, Novartis
THOMAS THESTRUP-TERPCorporate Vice President, Commercial
Operations, Novo Nordisk
TERRI BRESENHAM Founder, TruNorth Health Advisors and
Former Chief Innovation Officer, GE Healthcare
TIFANI McCANN, Ph.D. VP, Chief Data & Analytics Officer,
Otsuka America Pharmaceuticals, Inc.
TARA STEWART VP, Worldwide Engagement
Planning & Content Capabilities, Bristol-Myers Squibb
SUBHASIS BANERJIFounder - Managing Director
Synphne Pte Ltd
60+ speakers for the 2020 summit include:
SHWEN GWEEVP and Head of Global Digital Strategy,
Bristol-Myers Squibb
SHARON CUNNINGHAMCo-Founder,
Shorla Pharma Ltd
AGENDA TRACKS
CUSTOMER EXPERIENCE @ SCALE
DATA-DRIVEN DECISIONS @ SCALE
• Personalizing customer journey for the right experience• Reimagining content from strategic, operational, and global-local standpoint• Moving from legacy, siloed channels to truly integrated omnichannel systems• Individualization versus personalization – A medical affairs perspective•
• Revisiting commercial analytics for effective customer engagement in the new normal• Redefining patient journeys using RWD for 10x outcomes• Accelerating analytics to the point of decision-making• Develop the enterprise data fabric and analytics ready data sets to deliver insights
INNOVATION @ SCALE
• Leveraging digital to enhance health outcomes and patient experiences• Building momentum by utilizing AI and ML for breakthrough growth• Driving digital innovation and capabilities through technology partnerships• The rise of digital health in a connected ecosystem
PANEL DISCUSSIONS
INNOVATION IN PHARMA AND HEALTHCARE
CX IN PHARMA: CONNECTING THE DOTS
DIGITAL INNOVATION: STAYING AHEAD OF THE CURVE
EMBRACING CX IN MEDICAL AFFAIRSFROM ASPIRATIONS TO ACTIONS
COMMERCIAL EXCELLENCE – CAPABILITIES THAT DRIVE POWERFUL CX
UNLOCKING BUSINESS VALUE
CX TRANSFORMATION – THE WAY FORWARD
CONTENT STRATEGYADVANCING CONTENT STRATEGY AND MODULAR CONTENT CAPABILITIES
ADVANCED DATA AND ANALYTICS: THE WINNING PRESCRIPTION
POWERING THE INSIGHTS ENGINE
EXPANDING THE RWD HORIZON
PANEL DISCUSSIONS
CONVERGENCE OF TECHNOLOGY, DATA, AND INNOVATION
RWD - A GAME CHANGER FOR PHARMA
BUSINESS TRANFORMATION FROM X TO 10X
ORCHESTRATING EFFECTIVE ENGAGEMENT
EVOLUTION OF CUSTOMER FACING TEAMS’ CAPABILITIES
FIRESIDE CHAT WITH CEOs’
THE CHALLENGES OF MOVING FROM X TO 10X – CAN DIGITAL ACCELERATE THE JOURNEY?
COMMERCIALIZATION 2.0: EVOLVE TO THRIVE
NEW COMMERCIAL MODELS TO ADDRESS NEW NORMAL REALITIES
DRIVING PHARMA TOWARDS A DIGITAL FUTURE IN GLOBAL MARKETS
UNCOVERING GROWTH STRATEGIES
DIGITAL SUMMIT 2020 | SCHEDULE - SEP 25
SEBASTIAN GUTH, PhDPresident, Bayer Pharmaceuticals, Americas Region
BRIAN CANTWELLVP, Digital Strategy, Bayer US Pharmaceuticals
Faculty Chair for Medicine, Singularity University & Founder and Chair, Exponential Medicine
8:30 – 9:30 ET KEYNOTE 1
DANIEL KRAFT, MD
12:00 – 13:00 ET KEYNOTE 2
10:30 – 11:00 ET Networking Break & Experience Zone
11:00 – 12:00 ET
ANDREW FARIELLO
TARA STEWART
MARY ALICE DWYER, PharmD
KATE GREENGROVE
MARC VALDIVIEZO
ISMA BENATTIA
THOMAS THESTRUP-TERP
CATRINEL GALATEANU, MD
SAMEER LAL
ELIAS KHALIL
VP, Global Medical Capabilities, Oncology, AstraZeneca
VP, Worldwide Engagement Planning & Content Capabilities, Bristol-Myers Squibb
MAPS Chair, Executive Program Committee, Former VP, Global Medical Excellence, AstraZeneca
Sr. Director, Content Strategy & Operations, US Pharma, GSK
VP, Strategy & Applied Digital Transformation, Indegene
VP, Europe Medical Affairs, Amgen
Corporate Vice President, Commercial Operations, Novo Nordisk
VP, Head of Global Medical Affairs, UCB
SVP, Indegene
VP, Global Commercial Services, Eli Lilly and Company
9:30 – 10:30 ET EMBRACING CUSTOMER EXPERIENCE IN MEDICAL AFFAIRS
ADVANCING CONTENT STRATEGY AND MODULAR CONTENT CAPABILITIES
9:30 – 10:30 ET
MARK D. HARF
RAAKHI K SIPPY
CHRISTINE YEH
NATHAN BOWMAKER
LISA TOLLMAN
MARC VALDIVIEZO
VP, Global Commercial Operations Service Delivery Centers, Pfizer
Head of Global Pharma Marketing Operations, GSK
VP, Customer Experience, AbbVie
Head of Global Commercial Operations, AstraZeneca
Executive Director Head of US Marketing Operations and Innovation, Amgen
VP, Strategy & Applied Digital Transformation, Indegene
COMMERCIAL EXCELLENCE – CAPABILITIES THAT DRIVE POWERFUL CUSTOMER EXPERIENCE
ROBIN L. WINTER-SPERRY, MD
DANA RODDEN
CHETAK BUARIA
JEFF BERKOWITZ
KENT ROGERS
Former Head, Global Field BasedMedical Excellence & Insights,Sanofi Genzyme
Digital CoE & Marketing Operations Leader, Merck
Global Head of Customer Engagement & Channel EvolutionBiopharma | Global Business InnovationMerck KGaA, Darmstadt, Germany
CEO, Real Endpoints; Former EVP, United Health GroupFormer EVP, Walgreens Boots Alliance
SVP, Chief Pharma Contracting, Sourcing & Procurement Officer- Industry Relations, OptumRx
11:00 – 12:00 ET EVOLUTION OF CUSTOMER FACING TEAMS’ CAPABILITIES
SAMEER LAL SVP, Indegene
Moderator Moderator
ModeratorModerator
ASEEM PURIChief Marketing Officer, Unilever International
Physician, Former Commissioner Food and Drug Administration (2017-2019); Former Senior Advisor – CMS
8:30 – 9:30 ET KEYNOTE 3
SCOTT GOTTLIEB, MD
12:00 – 13:00 ET KEYNOTE 4
13:00 – 13:45 ET
10:30 – 11:00 ET Networking Break & Experience Zone
11:00 – 12:00 ET
ALOK SONIG
SHARON CUNNINGHAM
REGINALD SEETO
ASHISH SHARMA
ABHAY GANDHI
ARVIND BALASUNDARAM
VINOD BADAMI
CEO, US Generics and Global Head, Generics R&D & Biosimilars, Lupin
AARON FOSTER VP, Customer Analytics & Insights, Pfizer
Co-Founder, Shorla Pharma Ltd
JAMIE PECKVP, Indegene
President & Chief Business Officer, CareDx, Inc.
Executive Director, Data and Platform: Commercial Effectiveness, US Pharma, Novartis
CEO - North America, Sun Pharma
Executive Director, Commercial Insights & Analytics, Regeneron Pharmaceuticals Inc
VP, Data and Analytics, Indegene
9:30 – 10:30 ET THE CHALLENGES OF MOVING FROM X TO 10X – CAN DIGITAL ACCELERATE THE JOURNEY?
ADVANCED DATA AND ANALYTICS: THE WINNING PRESCRIPTION
9:30 – 10:30 ET
ANINDYA DASGUPTA
MARC SCHWARTZ
TODD NEUVILLE HANNAH PRICE
BARBARA SALAMI
TINA GOYAL
CEO, Growth Officers Inc,Former Global Head of Consumer Businessand CMO, Fonterra, Ex PepsiCo & GSK
Global Multi-Channel Marketing Operations Lead, Sanofi
Worldwide Leader-Life Sciences, Amazon Web Services
Director, Customer Experience,DT Consulting (An Indegene Company)
VP, Digital for Commercial, Moderna
Global Head, Marketing Innovation & Execution, Novartis
CUSTOMER EXPERIENCE IN PHARMA: CONNECTING THE DOTS
CRISTINA CARLIS
CAOIMHE VALLELY-GILROY
HELENA YIN KÖPPL
JEFF FRENCHVP, Global Marketing-Digital & Innovation, Gilead Sciences
Global Head of Data Analytics and Strategy for Healthcare -Digital and Data HealthcareMerck KGaA, Darmstadt, Germany
MICHAEL COOKDirector of Research, DT Consulting (An Indegene Company)
Head of Data Science & Advanced Analytics, Bayer
VP and Chief Digital Officer, ViiV Healthcare
SHWEN GWEEMIKE REILLYSC Customer Connectivity IT Product Leader, Johnson & Johnson
VP and Head of Global Digital Strategy, Bristol-Myers Squibb
11:00 – 12:00 ET DIGITAL INNOVATION: STAYING AHEAD OF THE CURVE
DIGITAL SUMMIT 2020 | SCHEDULE - OCT 02
Networking – Attendee Roundtables
ModeratorModerator
Moderator Moderator
SUBHASIS BANERJIFounder - Managing Director Synphne Pte Ltd
TARUN MATHUR Chief Technology Officer, Indegene
President, CEO and Board Member, Tivity Health and Former President, Walgreens
8:30 – 9:30 ET
RICHARD ASHWORTH
12:00 – 13:00 ET KEYNOTE 6
13:00 – 13:45 ET Networking – Attendee Roundtables
10:30 – 11:00 ET Networking Break & Experience Zone
11:00 – 12:00 ET
ANDREAS KOESTER, MD, PhD
ASHISH JAJOO
JOYCE LEE
FLORENT EDOUARD
JOHN McCARTHY
Dr. JEANNE KEHREN
BHARTI RAI
PATRICK BARRY
Former VP, Clinical Innovation, Janssen Pharmaceutical
Head Global Digital Marketing and Commercialization, Mylan
Chief Information Officer (CIO), Pharmaceuticals, Johnson & Johnson
SVP, Global Head of Commercial Excellence, Grünenthal Group
Principal Consultant, DT ConsultingFormer VP, Global Digital, AstraZeneca
SVP Digital & Commercial Innovation, Bayer AG, Pharmaceuticals
VP, Commercial Acceleration, Novartis
VISHU CHITTIBABUDivision IT Head, Abbott Diabetes Care
EVP & President Global CommercialOperations, Endo International Plc
9:30 – 10:30 ET BUSINESS TRANSFORMATION FROM x TO 10x – CONVERGENCE OF TECHNOLOGY, DATA, AND INNOVATION
NEW COMMERCIAL MODEL TO ADDRESS NEW NORMAL REALITIES
9:30 – 10:30 ET
BERNARD HAMELIN
KRISHNAN RAMANATHAN, Ph.D
RAVINDER DHAWAN, PhD
TERRI BRESENHAM
Global Head, Medical Evidence Generation – Global Development, Sanofi
Global Program Head, Neuroscience, Novartis Pharma AG
TIFANI McCANN, Ph.D. VP, Chief Data & Analytics Officer, Otsuka America Pharmaceuticals, Inc.
CRAIG LIPSET Advisor and Founder, Clinical Innovation Partners; Former Head of Clinical Innovation, Pfizer
VP, Outcomes Research CORE Oncology, Merck
Founder, TruNorth Health Advisors and Former Chief Innovation Officer, GE Healthcare
EXPANDING THE RWD HORIZON
PRIYANKA AGGARWAL RORIK VAN WELIJ Managing Director and Partner, Boston Consulting Group
Global Omni-Channel Capability lead, Bristol-Myers Squibb
SANJIV NAVANGULManaging Director & CEO, Bharat Serums and Vaccines Ltd; Former Managing Director, Janssen India
TINA XUAstraZeneca China Digital & Commercial Innovation VP
ANANT VAILAYAHead, Japan Oncology Business Unit, GSK
MARUT SETIASVP, Emerging Markets & Devices, Indegene
11:00 – 12:00 ET DRIVING PHARMA TOWARD A DIGITAL FUTURE IN GLOBAL MARKETS
DIGITAL SUMMIT 2020 | SCHEDULE - OCT 16
SUBRATO MAJUMDARVice President, Digital BusinessIndegene
GIUSEPPE FIRENZE Vice President, Global Chief Information Officer, Business Units, Eli Lilly and Company
Moderator
Moderator Moderator
Moderator
KEYNOTE 5 | AI-BASED AUTOMATION IN LIFE SCIENCES - KEEPING HUMANS IN THE LOOP
VIRTUAL NETWORKING
NETWORKING FORMATS
WHAT IS ATTENDEE ROUNDTABLE NETWORKING? An exciting roundtable format for all attendees where you can register to network with 6 other peers from the pharma industry during the summit. On completion of event registration, you can register for any one of the 4 areas of interest (see website for more details) and network with your peers in an interactive format on the day of the event
APP BASEDPRE-EVENT, IN-EVENT, AND POST-EVENT NETWORKING OPPORTUNITY
LOUNGEOPEN NETWORKING OPPORTUNITY
ATTENDEE ROUNDTABLEEXLUSIVE PEER-TO-PEER GROUP NETWORKING
From Blockbuster Drugs to Blockbuster Customer Experience
INDEGENE DIGITAL SUMMIT 2019 – Key Highlights
DAVID BLAIR Head of Industry,Healthcare, Google
NEIL JORDAN Worldwide GeneralManager, Health Industry, Microsoft
SHEZ PARTOVI Worldwide Lead, Healthcare, Life Sciences, Genomics, Amazon Web Services
09
35
350
SESSIONS & KEYNOTES
SPEAKERS &PANELISTS
ATTENDEES
Indegene Digital Summit, held on October 16, in Philadelphia, was an “invitation-only” gathering of 350+ senior leaders from life sciences industry, where 35+ leaders from Life Sciences, Google, Microsoft, and Amazon came together to uncover “How pharma can embrace the fundamental shift from an era of blockbuster drugs to an era of blockbuster customer experience.”
KEYNOTE SPEAKERS
ABOUT THE EVENT
Watch 2-Min Recap Here Visit Website to Learn More
INDEGENE’S GLOBAL THOUGHT LEADERSHIP COUNCILS
For Digital and Medical Affairs Leaders
For Next-Gen Pharma and Biotech CEOs
INDUSTRY LEADERS
INDUSTRY LEADERS
17
21
INDUSTRY LEADERS
12
ORGANIZATIONS REPRESENTED
15
ORGANIZATIONS REPRESENTED
15
ORGANIZATIONS REPRESENTED
12
YEARS OF AVERAGE EXPERIENCE
22
YEARS OF AVERAGE EXPERIENCE
24
YEARS OF AVERAGE EXPERIENCE
20
For Commercial, Digital, and Data Analytics Leaders
LEARN MORE
LEARN MORE
LEARN MORE
Conceptualized by:
an Indegene™ Initiative
+1 732 750 2901 www.indegene.com/events/digitalsummit/2020/
THANK YOU
ABOUT INDEGENEIndegene (http://www.indegene.com) enables global healthcare organizations address complex challenges and drive better health and business outcomes by seamlessly integrating analytics, technology, operations, and medical expertise. Indegene is at the forefront of driving innovation by combining medical expertise with contemporary digital and artificial intelligence technologies, resulting in IP, patents, and transformational solutions for the life sciences industry.