In 2015, 55% of Americans wouldrecommend life insurance to someone else.This year, 66% would make the

same recommendation.

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Source: http://www.bestliferates.org/blog/2016-life-insurance-statistics-and-facts/

Almost 1/3 of people aren't buyinglife insurance simply because

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Source: 2015 Insurance Barometer Study, Life Happens and LIMRA

they don't like thinkingabout death.

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Source: https://www.quotacy.com/womens-need-for-life-insurance/

49% of married women with no children43% of mothers who are married

59% of mothers who are not married

Women without Life Insurance:

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Source:http://www.lifehealthpro.com/2013/08/30/the-shocking-statistics-behind-the-life-insurance?t=life-products&slreturn=1472821713&page=3

1960: 72% owned 1995: 55% owned 2010: 44% owned

Americans with individual LifeInsurance over the years:

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Source: http://www.lifehealthpro.com/2015/09/09/most-americans-recognize-wealth-protection-value-o?&slreturn=1472497333

creating an estateproviding cash flow in retirementequalizing an inheritancepaying for collegetaking out a loanfunding charitable contributions

Your life insurance can be usedfor the following and more:

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Source: https://www.lifehappens.org/insurance-overview/life-insurance/

yet overestimate its truecost by more than 2x.

86% say they haven't bought lifeinsurance because it's too expensive,

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You may want to consider additionalcoverage if you have children or otherswho are financially dependent on you.

Only about one-third of Americanswith Life Insurance have it throughtheir employer.

Source: http://www.lifehealthpro.com/2015/09/09/most-americans-recognize-wealth-protection-value-o?&slreturn=1472497333

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What about you?

63% of Americans believe lifeinsurance delivers peace of mind andprovides long-term benefits.

Source: http://www.lifehealthpro.com/2015/09/09/most-americans-recognize-wealth-protection-value-o?&slreturn=1472497333