Library2012 keynoteTechnology trends
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Twitter: @libraryfuture
Technology Trends From a Librarian
Joe MurphyTwitter: @libraryfuture http://joemurphylibraryfuture.com
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Twitter: @libraryfuture
Relevancy is in the eye of the future
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Twitter: @libraryfuture
Live in constant rebirth
It's always spring
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Twitter: @libraryfuture
It is not for us to try and hold back the dessert
Libraries live at the frontier
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Twitter: @libraryfuture
We all start somewhere
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Twitter: @libraryfuture
Alight from past trajectories
• Alight new directions
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Twitter: @libraryfuture
A balanced focus on our traditions
& priorities balanced with future directions
@spring_creativeRetweeted by @acdelion
Let us try not to mistake traditional strengths with traditional ways of doing things
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Twitter: @libraryfuture
Former strengths can become guard houses
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Twitter: @libraryfuture• Destruction leaves new beauty
Treasures in the moraine
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Twitter: @libraryfuture
Pay tribute to nostalgia with art, not function
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Twitter: @libraryfuture
Trends amongst chaos
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Twitter: @libraryfuture
I Love Libraries
I Hate the
Library
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Twitter: @libraryfuture• http://qz.com/9101/mobile-phones-developing-world/
"Since 2000, the number of mobile phones in the developing world has increased 1700%"
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Twitter: @libraryfuture
Aging MyselfThe Beloit College Mindset List for the Class of 2016 Born in 1994 Reveals Cultural Touchstones
“TheTwilight Zone involves vampires, not Rod Serling,” They’ve grown up with iPods, and Justin Bieber is part of their class.
http://www.beloit.edu/mindset/2016/
This year’s “catalog of the changing worldview” reveals what the world has and has not included for students entering college for the first time this fall and the cultural touchstones that have shaped their lives. • 2/3 of the independent bookstores in the United States have closed for good during their lifetimes.• Outdated icons: images of floppy discs for “save,” a telephone for “phone,” and a snail mail envelope for “mail •Cyberspace has been a constant in their lives, and “Their lives have been measured in the fundamental particles of life: bits, bytes, and bauds. • Before they purchase an assigned textbook, they will investigate whether it is available for rent or purchase as an e-book.
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Twitter: @libraryfuturewww.isuppli.com/Memory-and-Storage/News/Pages/Sign-of-the-Times-PC-Share-of-DRAM-Market-Dips-Below-50-Percent-for-First-Time.aspx
Towards the Post PC Era – a Tipping Point
For the first time ever, the majority of memory chips are not used by PCs
PC’s market share of DRAM chips dropped to less than 50% in 2012. PCs have “defined and dominated” the DRAM chip market up until now.
Chip suppliers now de-prioritize PCs in favor of the faster growing markets of smartphones and tablets.
“Personal computers are not at the center of the technology universe anymore.”
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Twitter: @libraryfuture
Surface Tablet
And possibly a smartphone?
Instagram user @mazinadjm
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Twitter: @libraryfuture
HTML5 and Mobile Web Evolutions
http://app.nytimes.com/
http://venturebeat.com/2012/09/11/facebooks-zuckerberg-the-biggest-mistake-weve-made-as-a-company-is-betting-on-html5-over-native/
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Twitter: @libraryfuture
Make reservations with Foursquare
http://blog.foursquare.com/2012/09/28/foursquare-and-opentable-just-made-it-even-easier-to-plan-your-perfect-night-out/
Proactive discovery
And robots
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Twitter: @libraryfuture
Failure is an option
Success is a choice
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Twitter: @libraryfuture
Assessing the maturity and realistic outlook for up and coming technologies
The Gartner Hype Cycle for Emerging Tech
http://www.gartner.com/it/page.jsp?id=2124315#
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Twitter: @libraryfuture
Find our own windows.
Peer beyond our walls
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Twitter: @libraryfuture
Texture of the land
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Twitter: @libraryfuture
Instagram – 100 Million Strong““It just crossed 100 million users,” Zuckerberg said on stage. “They’re
killing it.” http
://venturebeat.com/2012/09/11/instagram-100-million-users/#VsFjkouChfP90f3h.99
•Added 20 million since July•Instagram started the year with 15 million users •Added 50 million since opening up to Android •22.7 million monthly unique visitors•57th most popular site • 38% increase in unique visitors from June to July
http://www.comscore.com/Press_Events/Press_Releases/2012/8/comScore_Media_Metrix_Ranks_Top_50_U.S._Web_Properties_for_July_2012http://venturebeat.com/2012/04/03/instagram-android
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Twitter: @libraryfuture
Instagram has more daily active users than Twitter
http://stitcher.com/s?AABAACQBp
Instagram had 7.3 million active daily users in August, Twitter had 6.9 millionThe avg Instagram user spent 4.3 hours on the app during August
http://venturebeat.com/2012/09/27/instagram-v-twitter-mobile/
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Twitter: @libraryfuture
Nearly Half of Leading Brands are Active on Instagram
http://simplymeasured.com/blog/2012/08/08/how-top-brands-are-using-instagram-study/
Trailing only: Facebook, twitter, Google+, and Pinterest.
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Twitter: @libraryfuture
Who Uses Instagram Pew report
http://pewinternet.org/Reports/2012/Online-Pictures.aspx
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Twitter: @libraryfuture
Because Instagram represents the ideal in mobile social experience
• Hash tags to pull together images around a topic
• Location for creating a visual story about a place
• API to pull together pictures taken around campus
The True Meaning of Mobile Photo Sharing -
Community contributions to the visual narrative of a place/topic/social grouping
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Twitter: @libraryfuture
Instagram Photo Maps
Focuses on the where, reflecting ongoing trend towards location as a point of interaction and a visual emphasis on place-based self curation.
Loosening the primacy of time sensitivity
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Twitter: @libraryfuture
Instagram coming to the wider mobile web
• Of note because Instagram famously started as iOS app only.
• All can now engage the content you share from more points beyond the app.
• Broadens ability of non-Instagram users to view your content.
• Links for easy transfer to in app• Libraries can use this to tie their social image projects to their growing mobile web presence.
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Twitter: @libraryfuture
Paths above obstacles on the ground are amongst life in trees
Paths above can be amongPaths above can be among
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Twitter: @libraryfuture
1/2 Billion Subscriptions to cloud Storage Services
• Up 200 million from last year
• Will jump by 125 million more next
year • To hit 1.3 billion
in 2017
http://www.isuppli.com/Mobile-and-Wireless-Communications/News/Pages/Subscriptions-to-Cloud-Storage-Services-to-Reach-Half-Billion-Level-This-Year.aspx
consumer side of a tech trend
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Twitter: @libraryfuture
Changes in Discovery at Twitter
http://blog.twitter.com/2012/09/more-tweets-to-discover.html
Know the impact, watch the big players
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Twitter: @libraryfuture
How much should we pay heed to one-way signs?
Instagram user @alexzealand
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Twitter: @libraryfuture
LiftProgress-tracking app created with help from Twitter co-founders.
Ties into these contexts:•The “check in” •Transparency of activity, data, and feedback •Social motivation •Mobile first/mobile only •Self metrics. •Visualization: a visual element to our individualized progress. •Gamification
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Twitter: @libraryfuture
Some techs are bridgessome are doors
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Twitter: @libraryfuture
Calling a Truce with Paper
Helps Evernote free itself from the limits of digital and helps free the beloved physical Moleskine notebooks from the limits of print.
Combines Moleskine’s valued aesthetic with digital functionality.http://evernote.com/getting_started/moleskine/
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Twitter: @libraryfuture
Add Smart Stickers for Digital Tagging
http://blog.evernote.com/2012/08/24/the-new-evernote-smart-notebook-by-moleskine/
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Twitter: @libraryfuture
Evernote Business Brings Evernote to Libraries on an Enterprise Level
http://blog.evernote.com/2012/08/24/evernote-business-coming-to-your-office-this-december/
Importance: Marks a shift beyond the common organic manipulations of this productivity service that some librarians implement by adding software for businesses.
•administrative console to manage account data and users’ access•Notebook directory for sharing content with employees•ability of individual employees to publish collaborative notebooks to the directory•dedicated customer support
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Twitter: @libraryfuture
Import Scanned Books to Evernote 1DollarScan, a digitization company, uses Evernote’s API to import scanned books and documents into Evernote for cloud access to content.
Helping to shift our print books from becoming “like furniture” back into “active objects.”
To capture the memories formed while reading.
http://www.1dollarscan.com/
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Twitter: @libraryfuture
Let Those Tech Changes Steep a Little
But not for too long
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Twitter: @libraryfuture
iOS6 and Libraries
More details http://bit.ly/iOS6andlibs
Big Update for Apple’s mobile operating system.• FaceTime via cell connections – reference • Photo streams – incorporating photo sharing trend • Maps – shifting physical discovery • Passbook • Facebook integration• iCloud browser tabs• Siri• Unification of the phone number and Apple ID – answer FaceTime across devices• New App ranking algorithm – changes in search strategies
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Twitter: @libraryfuture
Apple Maps - & changes in discovery for our libraries
• Yelp integration• Changes • 3 D
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Twitter: @libraryfuture
understand discovery, engage the trend, consider the actualization, and prioritize
customer experience
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Twitter: @libraryfuture
Major companies add Passbook support
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Twitter: @libraryfuture
Are QR Codes (Still) Dying?
• Will remain as long as the camera is universal on smartphones
• Libraries can safely continue to invest
http://www.readwriteweb.com/enterprise/2012/09/readwriteweb-technology-deathwatch-qr-codes.php
Context of major trend of proximity for access
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Twitter: @libraryfuture
QR Code problems
The strength, and weakness of QR Codes
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Twitter: @libraryfuture
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Twitter: @libraryfuture
Google Wallet and NFC
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Twitter: @libraryfuture
NFC + Business Cards
• Focus: print experience w/ mobile/digital
• Arena: how we exchange information
• 1 NFC enabled card in each pack (eliminates having to exchange objects)
• NFC Code can be updated
http://www.moo.com/blog/2012/09/27/the-business-cards-of-the-future-nfc/?utm_source=Customers%20US&utm_medium=email&utm_campaign=27092012406620340&EDID=DKSX7Y7-KFRO-KXHC1-AQ2B-54E2-v1
Adding a 3rd side to business cards
http://us.moo.com/nfc
Or do “Moo’s NFC business cards combine an aging format with an unpopular technology?” http://venturebeat.com/2012/09/28/moo-nfc-business-cards/#jbfZAt4Are1etGk0.99
Same story as their QR Codes products
Moo, like libraries, struggles with its print tradition
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Twitter: @libraryfuture
Apple as the World’s Most Valuable Company
Apple became the most valuable company of all time, closely watch this giant’s impacts in technology and content.
Back to the why: • Be aware of trends as we adapt to the changing world. • Consider this data alongside being personally familiar with the tools and behaviors of our users for informed refining of current services and planning for future pivots.
Why it Matters to Libraries:The biggest company is a tech company – guiding opportunities and changes in interaction (service) and access (content). Big enough to set the direction of consumer technology and guide consumer behavior and expectations.Dominates the arenas of smartphones and tablets, providing opportunities as well as pressures for libraries. Apple is a major digital media provider, making impactful waves in several content industry segments, including eBooks.
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Twitter: @libraryfuture
iPhone 5 & Libraries • Improved bigger screen = more room for apps . Impact of browsing
vs search. • Faster 4G LTE• Impact of new dock connector. • iTunes searching updates , app
recommendation engine, cloud movies.
More details http://joemurphylibraryfuture.com/iphone-5-ios6-software-upgrade-the-details-and-what-they-mean/
•400 Million iOS devices sold•84 Million iPads have been sold - 17 million in recent quarter alone.• iPad enjoys 62% of worldwide tablet market share., 91% of web traffic in the tablet market• 700 K apps, avg user has 100 apps
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Twitter: @libraryfuture
We are not in Kansas anymore
But we do have ruby GPS slippers
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Twitter: @libraryfuture
Lingering remnants of past infrastructure
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Twitter: @libraryfuture
http://blog.instagram.com/post/31128992132/call-parade
http://www.theatlanticcities.com/arts-and-lifestyle/2012/02/how-new-york-pay-phones-became-guerrilla-libraries/1288/http://www.flavorwire.com/328855/a-brief-survey-of-phone-booth-art-from-around-the-world#2
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Twitter: @libraryfuture
The tentacles and webs can be seen as art, not just traps
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Twitter: @libraryfuture
A lot happening in Content
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Twitter: @libraryfuture
libraries would benefit more from striving for reiterated
reincarnation than from seeking a fountain of youth
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Twitter: @libraryfuture
Social on demand music streaming service to pay artists $10 per subscriber
• (That is, if the artists use theirs
social media
influence to get
fans to register
for Rdio)
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Twitter: @libraryfuture
New and very improved Kindle ereader
Amazon CEO Jeff Bezos said at the product release, “Paperwhite is the Kindle we’ve always wanted to build—the technology didn’t exist to build a display with this level of contrast, resolution, brightness and battery life, so our engineers invented it.”
Kindle Paperwhite
Paperwhite Special Features:“Time to Read” feature uses your measured reading speed metrics to predict know when you’ll finish a chapter.Miss those author biographies from the backs of paper books? The new Kindle Paperwhite has those now too. Bios are hyperlinked to more by that author with direct purchasing from within the Paperwhite.
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Twitter: @libraryfuture
Kindle Fire HD
• Smaller than iPad• Rivals Google Nexus 7 • Feature, Kindle Free Time allows parents to set
time limits for types of content; games, movies, reading (unlimited perhaps?) etc. Supports multiple profiles on the device.
Kindle Serials:Like Dickens of old, subscribe to an ebook once for $1.99 and automatically receive the complete piece in serialized segments as they are released. It is hoped that this will provide opportunities for the authors to react fluidly to reader opinion.
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Twitter: @libraryfuture
Top Tablet Makers• Apple Inc, iPad, 17 million worldwide, 69.6%
share• Samsung, Galaxy line, 2.3 million, 9.2%• Amazon, Kindle Fire, 1 million, 4.2%• AsusTek, Transformer line, 688,000, 2.8%• Barnes & Noble, Nook Tablet, 459,000, 1.9%• Other, ~3 million, 12.3%
Source: IHS iSuppli via http://www.cbsnews.com/8301-505250_162-57507761/top-5-makers-of-tablets-led-by-apple-amazon-3rd/
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Twitter: @libraryfuture
We prefer a choice in format. Often inspired by context.
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Twitter: @libraryfuture
Social reading Ulysses
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Twitter: @libraryfuture
eBook issues
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Twitter: @libraryfuture
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Twitter: @libraryfuture
It’s about Curation
&Visual Discovery
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Twitter: @libraryfuture
Who uses Pinterest• 12% of all US internet
users• 20% of women and 5%
of men• 16% 18-29 of year olds• 12% 30-49 of year olds• 13% 50-64 of year olds• 4% of 65+• Well spread out over
income demographics
http://pewinternet.org/Reports/2012/Online-Pictures.aspx
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Twitter: @libraryfuture
• Has ~20+ million unique visitors per month
• Is the third most visited social media site
• Across most age groups• Has the highest percentage of women
users social networks• Drives high levels of referral traffic:
more than YouTube, Google+, and LinkedIn combined.
• Is spawning look a likes, copycats, and is even influencing layout designs.
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Twitter: @libraryfuture
Areas of use in academic libraries include:
• Facilitating/assisting collaboration and curation• Curation of resources through visual subject guides• Targeted resources for specific groups• Featuring electronic and print collections• Connecting with researchers and groups• As a teaching tool.• Highlighting the human element of your library with staff pins.• Pin diagrams to FAQs.• Curate instructional resources with teaching pin boards.• Teach proper citation and attribution.
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Twitter: @libraryfuture
New Apps
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Twitter: @libraryfuture
Fear of heights is curable
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Twitter: @libraryfuture
Look to entertainment brands for next trends with expected ROI
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Twitter: @libraryfuture
Which one is more
real?
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Twitter: @libraryfuture
our most important capital is adaptation
when people ask what librarians will doing in the future, the only thing I can
guarantee is that we will be changing
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Twitter: @libraryfuture
"Yourself" is a key word "Yourself" is a key word
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Twitter: @libraryfuture
Finish every challenge
with a reward
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Twitter: @libraryfuture
Where is starts and where it ends
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Twitter: @libraryfuture
Devour the
Future
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Twitter: @libraryfuture
Tech Trend Spotter for Libraries
Joe MurphyTwitter: @libraryfuture www.linkedin.com/in/libraryfuture [email protected] http://joemurphylibraryfuture.com