Liberating Location - Fire Eagle - Ecomm 2008
description
Transcript of Liberating Location - Fire Eagle - Ecomm 2008
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locationbased
services
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the promise
map without dots
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the promise
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your locationeverywhereyou want
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your locationonly whereyou want
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reality on the groundiphone symbian
helio
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vertical silos
helio
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walled gardens
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sometimes it’s great
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often it isn’t
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only marketerswant a map to the closest starbucks
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the greed
starbucks map
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but locationis compelling
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so what doesthe eagle do?
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it makes locationsharing easy
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it puts the userin control
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it’s open.cross platform.carrier agnostic.
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an apinot a clientapplication
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ambient locationalways on updates
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location incellid, mnc, mcc, lac place id
state
latitude, longitude
citycountry
zip
plazes id
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geocoding37.415076, -122.078074
vs1401 N Shoreline Blvd.
Mountain View, CA 94043-1311
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per applicationprivacy levelsexact address postal code
neighborhood
town
county
country
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first week of apps
iphone
symbian
j2me
windows vista
dashboard moveable type
mylokidopplr
outside.in
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Questions?
creative commons photos used in this presentation:
http://flickr.com/photos/asam/382624938/ http://flickr.com/photos/luigipics/401770711/
http://flickr.com/photos/jackace/169220221/ http://flickr.com/photos/shapeshift/114564019/
http://fireeagle.com