Beyond the Handset, Ecomm 2009
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Transcript of Beyond the Handset, Ecomm 2009
© 2007 frog design. Confidential & Proprietary.
Mark Rolston
Chief Creative O!cer
Beyond the Handset
“Technology is dominated by
those who manage what they
do not understand”
Murphy
© 2007 frog design. Confidential & Proprietary. 3
© 2007 frog design. Confidential & Proprietary.
“I’m your main connection to the switchboard of the soul...the
Santa Claus of the subconscious”
Strange Days
4
The first phenomenon:
.
Something has happened to the handset
IxDA 2009
© 2007 frog design. Confidential & Proprietary.
This has become a window
7
© 2007 frog design. Confidential & Proprietary.MEX: Personalization
The physical object islosing it’s functional identity
© 2007 frog design. Confidential & Proprietary.MEX: Personalization
Open Systems Invite Innovation
it can be anything
you want it to be
© 2007 frog design. Confidential & Proprietary. 10
The second phenomenon:
people are frequently managing two lives
© 2007 frog design. Confidential & Proprietary. 11
First Life
© 2007 frog design. Confidential & Proprietary. 12
Second Life
© 2007 frog design. Confidential & Proprietary. 13
inevitably our first and second lives
are becoming en-tangled
© 2007 frog design. Confidential & Proprietary. 14
© 2007 frog design. Confidential & Proprietary. 15
The third phenomenon:
computing, in particular the human interface,
is undergoing a radical change
© 2007 frog design. Confidential & Proprietary.
Touch was the important first step
16
It bridges the physical and virtual
© 2007 frog design. Confidential & Proprietary.
the Wii introduced 3d control
17
© 2007 frog design. Confidential & Proprietary. 18
technologies still in the lab are
teaching the computer to better
interact with and in our world
© 2007 frog design. Confidential & Proprietary. 19
© 2007 frog design. Confidential & Proprietary.
Microsoft’s Project Natal
20
© 2007 frog design. Confidential & Proprietary.
Microsoft’s Project Natal
21
© 2007 frog design. Confidential & Proprietary. 22
There are also trivial examples
IxDA 2009
© 2007 frog design. Confidential & Proprietary. 24
© 2007 frog design. Confidential & Proprietary. 25
http://www.gravitytrap.com/sniff
© 2007 frog design. Confidential & Proprietary. 26
some even create questions about what is real
http://www.marcotempest.com
© 2007 frog design. Confidential & Proprietary. 28
© 2007 frog design. Confidential & Proprietary. 29
It’s a self reinforcing loop:
real becomes virtual becomes real...
University of Washington Laboratory virtual reconstruction of The Old City of Dubrovnik
all of this points to a dramatic shift in
the way computing fits into our lives
© 2007 frog design. Confidential & Proprietary. 31
the problem with computing
is that it requires computers
© 2007 frog design. Confidential & Proprietary. 32
computing was relegated to special places
© 2007 frog design. Confidential & Proprietary. 33
computing still requires we go into it’s world
34
but it is starting to become part of our world
© 2007 frog design. Confidential & Proprietary.
would it be a stretch to say this
shift is as big as the internet itself?
35
© 2007 frog design. Confidential & Proprietary. 36
Ubiquitous Computing?
Augmented Reality?
Computing in Context
this is the growing world of computing that is
about our world - people, places, things.
and accessible within our world.
38
Contemplate your own discomfort
Ralph Bremenkamp | www.frogdesign.com
“Borgs” outside the MIT, circa 1995
a weird question:
would you give away an eye
to have it replaced with a camera?
Rob Spence | www.eyborgblog.com
Rob Spence | www.eyborgblog.com
the body becomes a node
mass-market examples are here already
Airstrip OB Remote Monitoring Application
Google Latitude | www.google.com/latitude
Nintendo Wii | www.wii.com
frog design, e-monitors, 2009
beclever.wordpress.comwww.sixuntilme.comDexcom | www.dexcom.com
So what happens when the device that records your medical status is also the device you use to update your social connections?”Lee Maguire, 2009
“
your heartbeat becomes
a conversation
one last consideration,
one last reference,
and one last (weird) question
frogdesign Dattoo. 2005
That thing absorbing and beaming bits
won’t be a device you’ll be wearing.
It will be you.
“I can see through satellites now”Warren Ellis & Adi Granov, Iron Man, 2008
we know how that feels, right?
how quickly is augmented reality
leading us to feel the need
for an augmented body
to fully take advantage of it?
in other words...
Would you give an eye
to see through satellites?