Dr. Amar Tewari

Abhishek Gupta

Nikhil Singh

(DFT-5)

CONTENTS

Consumer-to-Consumer(C2C) ....................................................................................... 3

EXECUTIVE SUMMARY ................................................................................................ 4

Background of www.quikr.com .................................................................................... 5

STARTUP ............................................................................................................... 5

BUSINESS MODEL ...................................................................................................... 6

CLASSIFIEDS ............................................................................................................ 6

Revenue Model ........................................................................................................ 7

Rate Card of QUIKR for posting an AD ............................................................................ 8

Categories ............................................................................................................ 10

The QUIKR APP ....................................................................................................... 10

What makes QUIKR Special? ....................................................................................... 11

PRIVACY POLICY ..................................................................................................... 12

SWOT Analysis ........................................................................................................ 14

Quikr VS. OLX ........................................................................................................ 15

Quikr VS. traditional method ...................................................................................... 16

Recommendations ................................................................................................... 17

REFERENCES .......................................................................................................... 18

CONSUMER-TO-CONSUMER(C2C)

Consumer-to-consumer (C2C) (or citizen-to-citizen) electronic commerce involves the electronically

facilitated transactions between consumers through some third party. A common example is the

online auction, in which a consumer posts an item for sale and other consumers bid to purchase it; the

third party generally charges a flat fee or commission. The sites are only intermediaries, just there to

match consumers. They do not have to check quality of the products being offered.

Consumer-to-consumer(C2C) marketing is the creation of a product or service with the specific

promotional strategy being for consumers to share that product or service with others as brand

advocates based on the value of the product. The investment into concepting and developing a top of

the line product or service that consumers are actively looking for is equitable to a Business-to-

consumer (B2C) pre-launch product awareness marketing spends.

EXECUTIVE SUMMARY

Quikr is India's no.1 cross category classifieds platform where people connect with each

other to buy or sell goods and services on their mobile phones and other devices.

PranayChulet launched Quikr (formerly known as Kijiji India Private Limited) in 2008

with the vision for buyers and sellers to transact large number of categories. Headquartered in

Bangalore, Quikr has presence in 1000 cities across India and 30 million unique users. Quikr

has over 10 categories and 170 sub-categories, with the most popular being mobile phones

and electronics, real estate, cars and bikes. Quikr has created an online community which is

simple and secure. It is constantly innovating so that users can buy and sell in the easiest and

most convenient way possible.

Quikr recognized that getting a fair price could be a hurdle, and it developed a Maximum

Selling Price (MSP) calculator to help users estimate a reasonable price range. It pioneered

the Missed Call service in India, enabling first time or non-internet users help post an ad.

It’s recent innovation Quikr NXT is an instant messenger-type experience, where buyers and

sellers can chat and exchange photos but without having to reveal phone numbers.

In BAV® 2013 (a Brand Asset Valuator by Rediffusion-Y&R), Quikr was the only

classifieds platform to be featured in the list of top ten 'Best E-commerce Brands in

IndiaAmongst Youth'.

When Quikr.com, a Mumbai-based online and mobile classifieds firm, recently raised Rs.

550 crore ($90 million) from foreign investors, the company drew attention like never before.

No other online company in the listing or classified business had gone in for such a big round

of funding ever.

Quikr's investors include Warburg Pincus, Kinnevik, Tiger Global Management, Matrix

Partners India, Norwest Venture Partners, Nokia Growth Partners, Steadview Capital,

Omidyar Network, Ebay Inc.

BACKGROUND OF WWW.QUIKR.COM

AIM:- To empower every person in the country to independently connect with buyers and

sellers online.

Quikr has listings in over 1,000 cities in India in categories such as mobile phones,

household goods, cars, real estate, jobs, services and education.

The company provides classifieds across Web and mobile.

It provides a classifieds platform that brings various buyers and sellers together in

various categories, such as cars and bikes, electronics and technology, real estate,

home and lifestyle, jobs, mobiles, tablets, etc.

Buyer and seller also has an option to chat with each other.

STARTUP

Founded in 2008 by Pranay Chulet and Jiby Thomas, Quikr was originally started as Kijiji

India.

Quikr was launched because they saw the need for a place where the local community within

a city could come together, meet, trade and help each other in many ways.

To date, the firm has raised $50 million in five rounds of funding from Warburg Pincus,

Norwest Venture Partners, Matrix Partners India, Nokia Growth Partners, Omidyar Network

and eBay.

Recently, its co-founder Jiby Thomas quit launching a digital marketing company called Web

Butter Jam.

Quikr India Private Limited is a former subsidiary of eBay Inc.

BUSINESS MODEL

Focusses on both C2C (consumer to consumer) and B2C (business to consumer) model.

C2C model helps connecting individual buyers and sellers while B2C model help small

businesses grow.

The C2C model helps connect individual buyers and sellers, the idea

The B2C model is to help small businesses grow their businesses on the strength of our

platform.

They Say “Our site takes care of one of the key challenges SMBs face in India - marketing.”

Sources of consumer base:

I. Word Of Mouth

II. Search Engines

III. Marketing

CLASSIFIEDS

Types of classifieds:

Vert

ical

Cla

ssif

ieds • Specialized service

offering in single category Example :

• Shaadi.com

• Cardekho.com

Hori

zonta

l C

lass

ifie

ds • Service offering in

different categories with little or less differentiation

• Provide a platform for the stakeholder to do transaction under one roof Example:

• Quikr, Olx, Sulekha

Benefits of online classifieds:

Easy to post ads

Live tracking of your ads via email, SMS, and website

Free or less cost involved

Better Service

More targeted search capabilities

Time Saving

IT Driven

Customer Support

Simplicity to understand functioning of mobile apps

REVENUE MODEL

There are two different ways of looking at this business;

1. The media business, where you basically take money from advertisers.

2. Second is where you get a little closer to the transaction, and still not getting in the

way of it. That’s when you start looking at featured listings or leads for small

businesses.

Quikr is testing customer leads.

Now Quikr is drawing over half of its revenue from premium listing & lead generation for

businesses.

There are 2 types of Premium ads in the Premium Lists:-

1. Top of Page

A Top of Page ad costs more than an Urgent ad because of its position on the page and

ability to get you more visibility.

They appear right at the Top of each category’s ad results.

They are highlighted in blue for increased visibility.

2. Urgent

You can even combine the two options and buy a Top Urgent Ad.

They are indicated by this Green Star before the title.

RATE CARD OF QUIKR FOR POSTING AN AD

CATEGORY Top of

PAGE (₹) URGENT (₹) TOP+URGENT (₹)

Mobile Phones 110.00 66.00 176.00

Electronics &

Technology 110.00 66.00 176.00

Pets & Pets Care 115.00 79.00 194.00

RE

VE

NU

E M

OD

EL

ONLINE ADS Company list their ads with Quikr similar to Google Ads

PREMIUM LISTS You pay Rs. 1000 for print ads, here you need to pay Rs. 100 extra for same ad. The pricing strategy differs from category to category

LEAD GENERATION Small businesses in categories like real estate and automobiles want to expand their business via advertising and here we provide them with leads.

Home & Lifestyle 110.00 66.00 176.00

Community 115.00 86.00 201.00

Real Estate 330.00 196.00 526.00

Education 330.00 193.00 523.00

Jobs 299.00 184.00 483.00

Matrimonial 299.00 179.00 478.00

Services 219.00 140.00 359.00

Cars & Bikes 149.00 103.00 252.00

Entertainment 190.00 114.00 304.00

Events 190.00 127.00 316.00

Currently, quikr offers 3 modes of payment options for Premium ads:

1. Credit/Debit/Cash Card payment

2. Cheque payment

3. Payment through Quikr’s Ad Credits.

One can choose either of these options to pay for the Premium ad. More details about these are part of

the Post Ad process on Quikr.

All ads on Quikr stay on site for 90 days as long as they meet the Listing Policy and Terms of

Use of the website. All Premium ads currently whether Top Of Page or Urgent stay as a

Premium ad on thewebsite for 30 days. And after the first 30 days they continue to be active on

the site for another -30 days as a normal ad. ( Not in a premium position )

All Premium ads go live to site after 24 Hours of the ad being posted. However, in case you opt

for a payment option by cheque, your Premium ad will get active on the website only after the

cheque is encashed by Quikr.

A person can renew his Premium ad after 30 days.

Listing Fees for your Premium ad are NOT refundable, except in the instance of deletion of the

ad by Quikr at the time of review (within 24 hours of it being posted) due to violation of Listing

Policy/ Terms of Use or mis-categorization of the ad.

CATEGORIES

The categories that are offered at quikr.com are

Mobile Phones

Electronics & Technology

Home & Lifestyle

Entertainment

Pets & Pet Care

Jobs

Services

Real Estate

Cars & Bikes

Education & Learning

Community

Events

Matrimonial

THE QUIKR APP

Quikr, India’s number one online classifieds company, joined hands with Microsoft on October 29,

2014 to launch the Quikr app on the Windows Phone Store.

The salient features of the Quikr app for Windows are:

Automatic detection of user’s location to show him ads from his city.

Posting Category based adverts –Users can simply click a photograph using their Windows smart

phone and post ads for free under categories such as phones, home and lifestyle, cars/bikes in less

than a minute.

Search to browse simple – User can search for products in various categories. User can further get

a more accurate match by using price, brand, and other product specific filters.

Buyers and sellers can contact each other using app over phone, email, and messaging. User can

also easily share ads over chat and social networks.

The Quikr app is also available on multiple operating systems including Android, iOS and Java.

The app has been downloaded by over 10 million users.

1. Built on CMS – Joomla 2.5-Joomla is an award-winning content management system (CMS),

which enables you to build Web sites and powerful online applications. Many aspects, including

its ease-of-use and extensibility, have made Joomla the most popular Web site software

available. Best of all, Joomla is an open source solution that is freely available to everyone.

2. Employs Listbingo, a classified Gobingo extension

3. Extensive use of ‘jQuery’, and further technical customization to meet the customer

requirements.

jQuery is a cross-platform JavaScript library designed to simplify the client-side

scripting of HTML.

jQuery's syntax is designed to make it easier to navigate a document, select DOM elements,

create animations, handle events, and develop Ajax applications.

WHAT MAKES QUIKR SPECIAL?

Project becomes a success if the idea behind it is carefully planned. In order to facilitate the

people of the country, the team started a small project where the locals from a community

can meet, trade and help each other by sharing a same platform. In short, it works like a shop

that has everything in it.

Unlike other online classifieds company, quikr offers an easy user interface where the users

find it easier to interact with the site, as well as the potential dealers. The customized settings

are powerful enough, not to make you regret to invest your time while searching for your

requirements.

Also you can check the MSP(maximum selling price ) of any service or object .

PRIVACY POLICY

Information posted on Quikr is obviously publicly available. Their servers are located in Mumbai,

India. Therefore, if customers choose to provide with personal information, they are consenting to the

transfer and storage of that information on their servers. They collect and store the following personal

information:

1. Email address, physical contact information, and (depending on the service used) sometimes

financial information

2. Computer sign-on data, statistics on page views, traffic to and from Quikr and Ad data (all

through cookies – you can take steps to disable the cookies on your browser although this is

likely to affect your ability to use the site)

3. Information, including users IP address and standard web log information.

Use- They use users' personal information to:

provide services

resolve disputes, collect fees, and troubleshoot problems

encourage safe trading and enforce our policies

customize users' experience, measure interest in our services, and inform users about services

and updates

communicate marketing and promotional offers to you

Do other things for users as described when they collect the information

Disclosure-All information contained by Quikr is treated as strictly confidential and Quikr does not

and will not disclose or share such confidential information to / with any external organization.

Quikr also reserves the right to make use of the personal information in any investigation or

judicial process relating to fraud on account of such transactions during the period Quikr

retains such information. Quikr may also share personal information with:

-Corporate affiliates who help detect or prevent potentially illegal acts and provide joint

services (Our corporate affiliates will market only to users who ask them to)

-Service providers who help with our business operations.

Data Security-Quikr uses a number of mechanisms (encryption, passwords, physical security) to

protect the security and integrity of your personal information against unauthorized access and

disclosure.

Confidentiality of Information-Users who use any of the features on Quikr agree and accept that

they have been fully informed by Quikr that the use of features may lead to publication, to all users of

Quikr, of any personal information posted by them while using any specific feature on Quikr.

SWOT ANALYSIS

Strengths:

• Among world top 250 Private Companies

• Over seven million users every month

• Huge Advertisement cost

• Offers Faster, Better and Cheaper Online Visibility.

Weaknesses:

•Online presentation of information

•Weak R&D

•Weak supply chain management

•Lack of scale

•Not appropriate customer service

•Weak brand

Opportunities:

•Coinage(innovation) -Market can be easily expand by increasing their product categories Using better services and product mix.

•Come up with own online store -E.g. Can be start own online store with existing business-line.

•Entering in International market. -Can be become global player by liberalise their policy (only 83 cities)

•Start charging for free advertisement to create good brand.

Threats:

•Bad Economy By Decreasing the number of potential customers

•International Competition & Substitute Products like OLX, AMAZON, EBAY

•Political and Government risk

QUIKR VS. OLX

The fight for supremacy in the online classifieds space has intensified recently, with aggressive mass

media marketing of the two key players – OLX and Quikr.

3. Olx outperforms Quikr in terms of performance

4. Olx generates 4 times response compared to Quikr in Car and Mobile category

5. Olx has well organized ERP system to track the ads posted by user

6. Quikr’s site had ranked 225 in the global & 37 in Indian market.

7. Percentage of Visitors

Country Percent of visitors

India 94.4%

China 4.6%

U.S.A 1%

QUIKR VS. TRADITIONAL METHOD

Very much Time

consuming

Less time consumption

No ease of access Very easy to access

You can only look for a

particular product

A wide range of

products

Through Newspapers,

Magazines, etc.

Ad posting is easier via

App

Limited People You can see how many

people visits your ad

You can contact only if

the mobile no. Or other

details are provided

You can chat, contact

via E-mails, Ph. No.,

etc all through 1 App

Posting an ad in

Classified Columns are

chargeable.

No Charges. Option for

posting a free Ad.

Fewer or no Details of

the product

Proper Specification of

the product

Confined to a particular

region or area.

Worldwide Access

RECOMMENDATIONS

1. Problems with the Existing Website

Visually, the site did not impart an accurate impression of a classified ads website, where

users could place ads pertaining to real estate, housing, goods, transportation, job

vacancies, etc. Creating new pages and adding content on the site was cumbersome.

The site allowed limited access and control to users in buying, selling, and other

community activities

The site lacked an effective content management system and was challenging and

expensive to update.

Poor security configuration

The users could not display their ads on their social networking profiles.

2. The New Site Development

User management, ad type and condition management of goods, managing listing

settings, and search all listings by keywords, or by categories, etc.

Multi-level category, option to view all the goods and services of a customer in an

assorted way, sorting of ads on the basis of price and keywords, mail template

management.

Multilingual site – currently facilitating regional and English languages.

Template management allowing resetting the position of elements on all pages, creation

of unlimited number of extra fields including select lists, checkboxes, file upload, date

field, and single or multi line text fields related to the specific category, etc.

Promoting the ads through feature ads, banner management and “multi listing“on linked

directories (subdirectories)

Payment management system facilitating three ways to post ads: free to post, pay per

post, package based.

User’s engagement can be through private message system via website, and mail.

Security configuration for expurgating offensive content.

REFERENCES

1. limeonline.org/wp-content/uploads/2016/09/LIME-7-case-Study-Quikr.pdf

2. www.thesmartceo.in/magazine/growth-enterprise/quick-quikr-quickest.html

3. http://www.thehindubusinessline.com/info-tech/quikr-merges-realty-vertical-with-

commonfloor/article8078002.ece\

4. www.quikr.com