LeWeb 2012 Paris Startup Competition Pitch
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Transcript of LeWeb 2012 Paris Startup Competition Pitch
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LeWeb ‘12 Paris Startup Pitch@getjini
HI, THEREFounded in Spring 2011 by @fmaertensApplied Machine Learning & Sensor FusionPassionate and experienced team
From Belgium, with
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LeWeb ‘12 Paris Startup Pitch@getjini
problem
As a smartphone user, I feel more and more lost in an ocean of data.
Cumbersome experience for smartphone usersto actually find relevant stuff.
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LeWeb ‘12 Paris Startup Pitch@getjini
Ubiquitous content. Scarce context.
Recommendations are static. Life is dynamic.
Humans produce biased data. Sensors observe behavior.
Advertisers work on quantity. We need quality.
broken by design
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LeWeb ‘12 Paris Startup Pitch@getjini
welcome Jini
personal assistant and advisor
gives you insights in your life
connected devices/sources capable to anticipate
privacy by design
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LeWeb ‘12 Paris Startup Pitch@getjini
Social mining Sensor fusion
Contextualize Behavior
secret sauceThe “Context Cube”
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LeWeb ‘12 Paris Startup Pitch@getjini
how it works
aggregate sensor dataintegrate connected
devicestrigger real-time events
analyze behaviormake predictive profiles
push ideas and observations
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LeWeb ‘12 Paris Startup Pitch@getjini
This is the part where things can go very wrong ;)
for users
LIVE DEMO
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LeWeb ‘12 Paris Startup Pitch@getjini
SDK + APIPredictive Services Semantic Interface Sensor Fusion Framework
Sentiment Awareness Context Services Behavior Analysis
BRINGING THE ULTIMATE COOKIE FOR MOBILE
für developers
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LeWeb ‘12 Paris Startup Pitch@getjini
SDK & API
Fee per SDK instance
API volume pricing p.m.
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LeWeb ‘12 Paris Startup Pitch@getjini
Mobile ads (2016)
US$ 60B
advertising model
Behavior and Intention based advertisingTurns ads in to an experience
Looks like you had a rough night.Want to taste that new Red Bull ?
We don’t sell data …
… we sell ideas.
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LeWeb ‘12 Paris Startup Pitch@getjini
financial projections
We are pre-revenue. Low burn-rate.
For 2012, we should focus on users and API developers
so we can give them a good experience
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LeWeb ‘12 Paris Startup Pitch@getjini
fundraising
Raising US$ 1 million in seed for 18 months runway
Expand team Launch product Establish presence abroad
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LeWeb ‘12 Paris Startup Pitch@getjini
THANK YOU