"Leveraging Virality aspects in Facebook Platform" -- Facebook Developer Garage Bangalore
13
Virality in Facebook
-
Upload
vijay-rayapati -
Category
Documents
-
view
4.769 -
download
0
description
Ram, Hashcube presentation on leveraging virality aspects in Facebook Platform at "Facebook Developer Garage Bangalore"
Transcript of "Leveraging Virality aspects in Facebook Platform" -- Facebook Developer Garage Bangalore
Virality in Facebook
Ram, HashCube
Sudoku Solver
CashCube
Most popular Sudoku Game on Facebook & myspace
Among the few Apps that reward users with real prizes
Newly released App
Among the few Apps that reward users with real prizes
Virality and it’s importance
0 to a few MM in a week
How does it work?
Engaging
Social
Real prizes from AppPrizes
Challenge with friends
Game Mechanics
Universal
Sudoku, celebrities
Badges
The Idea
Viral Avenues
• Requests/Invites• Counters• Dashboard news• Profile Tab (removed in Nov ‘10)• Like• Feeds
Leveraging them
Optimizing, Interesting, A/B Tests and Analytics
Where do users come from ?
Test & optimize
Metrics for virality
for every new user
how many users should they get more
> 1.4 users leads to exponentional growth
In depth
Track…
No. Invites sent
No. Notifications sent
% clicked
% shared
Questions?
Thank you!www.hashcube.com
