Leveraging the Newest Internet Business Models - From Social Shopping to Freemium
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What are the latest trends in online business models, and how can your company use them? Learn about social shopping, virtual goods, freemium, and APIs and see how other companies have successfully put them into practice. This presentation was given at the Internet Technology Summit 2010 in Orlando on June 22, 2010.
Transcript of Leveraging the Newest Internet Business Models - From Social Shopping to Freemium
1
Creating Communities that “Stick”2
• Social Shopping
• Virtual Goods & Virtual Currency
• Freemium
• Going Beyond the Browser: Apps & APIs
Fundamental Change in Online Shopping
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Word of Mouth via Social Networks4
How We Used to Shop5
How We Shop Now6
Social Shopping on Your Website 7
Social Shopping on Facebook8
Booming Market for Virtual Goods9
Est. $1 billion in revenue in the U.S. in 2010
Est. $2.5 billion in revenue in the U.S. by 2013
Sources: http://www.emarketer.com/Article.aspx?R=1007226 and http://www.emarketer.com/Article.aspx?R=1007740
What are virtual goods?10
Source: Facebook.com
Why do people buy virtual goods?11
Source: IMVU.com
Who Buys Virtual Goods?12
Source: Emarketer.com
Examples of Virtual Goods13
Source: Free: The Future of a Radical Price, Chris Anderson
Examples of Virtual Goods14
http://www.playspan.com
How can you incorporate virtual goods?
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Virtual Currency: Offer Walls16
Offer Wall:• Users can select offers to complete and earn virtual currency (affiliate deals)
Types of Offers:• Watch a video ad• Complete a survey• Subscribe to a newspaper or magazine
• Purchase a product• Trial a service or product
• Install an application
Source: gWallet
Using Virtual Currency Increases Ad Response
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Source: tubemogul.com/research/report/33
Freemium = Free + Premium18
Freemium: Ideal to Have Several Tiers19
37Signals.com
Freemium: Need Both Popularity & Monetization
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Animoto.com
Freemium: Convert Your Heaviest Users
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Pandora.com
Freemium: Transparency with Users is Key
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APIs and Applications23
API:ApplicationProgrammingInterface
APIs and Apps: Beyond the Browser24
For successful companies, 80% of traffic in the future will come from beyond the browser.
Combine APIs25
• Successful applications will use many different APIs• And they will take your applications everywhere.
Location-Based Apps and Advertising26
Creating Communities that “Stick”27
• Social Shopping
• Virtual Goods & Virtual Currency
• Freemium
• Apps & APIs
Thank You!28
Carol Cox
twitter.com/CivicLink
