Leveraging Technology For Data Analytics Kumar Kathinokkula F&I Administration Solutions, LLC....

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Leveraging Technology For Data Analytics Kumar Kathinokkula F&I Administration Solutions, LLC. September 9, 2015

Transcript of Leveraging Technology For Data Analytics Kumar Kathinokkula F&I Administration Solutions, LLC....

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Leveraging Technology For Data AnalyticsKumar KathinokkulaF&I Administration Solutions, LLC.September 9, 2015

Whierarchy of Data Analysis2Leveraging Technology for Improved Data AnalyticsSeptember 9, 2015 2015 F&I Administration Solutions, LLC.Why Data Analytics?3To answer why the past happenedWhy have water pump losses increased significantly?Why are sales falling at my 3rd largest dealer group after giving them more products to sell?My GAP losses have been really low can I really reduce my reserve requirements?And then act on it to improve the futureFind specific vehicles where water pump losses are higher, class them differentlyPenetration is down. They are putting too many products on the menu and not managing to sell any of them.Used vehicle values have been high if they fall, I am really at risk. Model the risk and reserve appropriately.

Leveraging Technology for Improved Data AnalyticsSeptember 9, 2015 2015 F&I Administration Solutions, LLC.Emphasize that this could be positive trends as well: e.g. why are sales rising so much faster in Texas for GAP than anywhere else?Also, the constant pressure to be more efficient4Who needs it?Internal customers UnderwritingSalesClaimsCustomer serviceExecutivesExternal customersAgents which dealers to pay attention toDealers which products and F&I managers to pay attention toEveryone needs it

Leveraging Technology for Improved Data AnalyticsSeptember 9, 2015 2015 F&I Administration Solutions, LLC.Provide examplesUnderwriting Which books of business show large deviations in loss experience compared to average for the same product.Sales identify trends in dealer/agent sales patterns that predict dealer attritionClaims find dealers where loss experience is significantly different from averageCustomer Service Why are call center wait times larger during certain periods of the year or times of the week?Executives 360 degree cross-functional patterns are sales growing but at lower profitability than before?

For External customersIn a competitive, saturated market, helping your customers gain insight into their business helps you retain customers. And ensures early detection of problems. Of course, if they do better, you do better.Isnt it better you agents can see and react to loss trends before you have to catch and contact the agent?

What is a good solution?5Any solution is good if people use it.Data must be:CleanConsistentCoherentCurrentEasy to useMobileFastReliable

Leveraging Technology for Improved Data AnalyticsSeptember 9, 2015 2015 F&I Administration Solutions, LLC.Building a Good Solution6Capabilities are provided by people, processes and tools.

PeopleTechnologyProcessCAPABILITIESLeveraging Technology for Improved Data AnalyticsSeptember 9, 2015 2015 F&I Administration Solutions, LLC.7What will you need to deliver?DataWhere is it?How clean is it?How is it stored?How much of it is there?How much more will we create?PeopleLeadershipSpecial skillsProcessMake measurement a cultureMake clean, consistent data a priority for everyoneDeliver reliably and fastTechnologyWhat suits our needs?How much does it cost acquisition as well as maintenance for just the capabilities you needHow much work do I have to do to implement it build vs buy?Is it a good long term investment?

Leveraging Technology for Improved Data AnalyticsSeptember 9, 2015 2015 F&I Administration Solutions, LLC.Obviously you need data to analyze. But, do you have all of what users are demanding?If agents are asking for penetration reports to understand if the F&I office is achieving its goals, do you have the DMS data required to get that report? Is the information that you seek in several databases with different naming conventions? FIAS fortunately has well structured, relational databases with well managed naming conventions. Data set is large we grow roughly at the rate of 1GB per day for just transactional data. Need OLAP to be performant. That means we will create even more data we nearly doubled our storage requirements.PEOPLE:Dont underestimate the specialized skill set, experience and leadership required to deliver a true data analytics solution that can satisfy the diverse needs. Invest in good people; they always pay you back.TECHNOLOGY:Ask first whether you want to become an IT company? Most companies needs some level of IT invest in JEIT: Just Enough IT. Requires experienced leadership to know what this is. Dont get carried away by vendor hype. Most people have small, localized needs with just 2-3 heavy users. Use as much off-the-shelf as possible, have as few moving parts as possible, and use vendors who have a good chance of surviving the next decade if you really want your solution to last.How to Deliver8Deliver low-effort, high impact solution first. Even if this is not everything that everyone wants.Dont be afraid to fail but fail small, fail fast, and learn fast.Make the most of what you already have.Tolerate the fewest moving parts to delivery anything.Measure usage build this in from day one.Rigorously maintain, continuously enhance.Leveraging Technology for Improved Data AnalyticsSeptember 9, 2015 2015 F&I Administration Solutions, LLC.The F&I Admin Solution9SSIS

SSRSLeveraging Technology for Improved Data AnalyticsSeptember 9, 2015 2015 F&I Administration Solutions, LLC.OLAP CubesThe F&I Admin Solution10SSISSSISPower ViewBYD Build your own dashboardsHighly interactiveHundreds of data points more added continuouslyFast OLAP analysisMicrosoft is a visionary & a leader in BISuite of highly parameterized interactive, scheduled and published reportsSSRSLeveraging Technology for Improved Data AnalyticsSeptember 9, 2015 2015 F&I Administration Solutions, LLC.The F&I Admin Solution11

Leveraging Technology for Improved Data AnalyticsSeptember 9, 2015 2015 F&I Administration Solutions, LLC.The F&I Admin Solution12

Leveraging Technology for Improved Data AnalyticsSeptember 9, 2015 2015 F&I Administration Solutions, LLC.Why Microsoft13Easy to use Excel-style interfaceBuilt on existing F&I Admin strengths and infrastructureAbility to integrate with SCS Auto for security and data ownershipCost effective.Relatively widely available talent poolProven leadership in vision and ability to executeLeveraging Technology for Improved Data AnalyticsSeptember 9, 2015 2015 F&I Administration Solutions, LLC.