Leveraging Social Networking in Recruiting
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1 William Chin Senior Staffing Manager Qualcomm You Don’t Recruit Them, They Recruit You Leveraging Social Networks to Increase Your Recruiting Capabilities William Chin - Recruit and Retain Conference
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A presentation I gave at the HRM Singapore "Recruit and Retain Congress 2008." The topic was on the use of social networks in recruiting.
Transcript of Leveraging Social Networking in Recruiting
1
William ChinSenior Staffing Manager
Qualcomm
You Don’t Recruit Them,They Recruit You
Leveraging Social Networks toIncrease Your Recruiting Capabilities
William Chin - Recruit and Retain Conference
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Agenda
Current Methods and Where They Fail
What is Social Networking
Leveraging the Social Network
William Chin - Recruit and Retain Conference
3
Current Climate
Economic Downturn
Low Consumer Confidence
Business Impact• Resetting strategy and direction• Restructuring and consolidation• Hiring freeze and layoff
External Factors• Increased job
applicants• Tarnish of
employment brand
Internal Factors• Low to no hiring plans• Reduction in
recruiting staff• Increased focus on
talent retention
William Chin - Recruit and Retain Conference
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EasyDo these
thingsWhere Results
Post jobs ‣ Corporate site‣ Job boards ‣ Volume
Advertise ‣ Newspaper ‣ Hit or miss‣ Costly
Outsource ‣ Agency ‣ Limited results‣ Costly
Marketing ‣ Employee Referral ‣ Better results‣ Limited reach
William Chin - Recruit and Retain Conference
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Difficult
Find top and senior talent
Attract passive candidates
Reach your target audience
Lower recruiting costs
William Chin - Recruit and Retain Conference
What Else Can You Do?
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Emergence of the Social Network
William Chin - Recruit and Retain Conference
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A Whole New World
podcastswiki
blogs
RSS
microblogs
feeds
IM
vlogstags
communities
cloud
mash-ups
posts
William Chin - Recruit and Retain Conference
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How Does It Work?
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Social Network Concept
William Chin - Recruit and Retain Conference
Social Networking Revealed
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Benefits of Social Networking
Global Network
Extend Network to Others
Review Profile and Expertise
Professional Exchange
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Adapt
No longer a one-way street
Push the jobs out and they will come…
Community and Engagement
Exchange of ideas and thoughts
Engage in dialogue
Develop relationships
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Despite the Economic Downturn…
Continue to recruit
Much more selective
Smaller recruiting staff
Tighter budgets
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A Strategic Recruiting Function
will…Move beyond traditional methods
Utilize technology
Recruit better, cheaper, faster (hopefully…)
William Chin - Recruit and Retain Conference
Questions and Answers
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Presented atHRM Singapore
Recruit and Retain in Changing Times Congress 2008
Nov 4 & 5, 2008
http://www.hrmcongress.com/rr/2008/index.cfm#
