Leveraging Social Media With #HomeVisiting Messages that Work! · 2018-06-12 · • Short posts of...
Transcript of Leveraging Social Media With #HomeVisiting Messages that Work! · 2018-06-12 · • Short posts of...
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Leveraging Social Media
With #HomeVisiting
Messages that Work!
Dr. Kathy Pillow Price, Director of the Arkansas Home Visiting NetworkLisa Foehner, Director of Advocacy at Parents as Teachers National Center
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Learning Objectives
• Hear the latest research on the demographics and usage of social media platforms.
• Learn how to build the online influence of home visiting by collectively and correctly using social media platforms.
• Share social media strategies used by different agencies
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Dr. Kathy Pillow-Price Arkansas Children’s Hospital
Director of the Arkansas Home Visiting Network (AHVN)
Special Guest
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Get Social With UsARHVN: @arhomevisiting
Kathy: @kpillowprice
PAT @NatlPAT
Lisa: @EducatedGuesSTL
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VIEWER
AUDIO
Viewing & Navigation
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CONTROL PANELOpen and close your control panel.
AUDIO
If you do not have speakers on the computer you are using to view the webinar, you will need to use the long distance number provided to hear audio.
If you do have speakers on your computer, DO NOT use the long distance number, you will hear audio through your computer.
QUESTIONSSubmit questions and comments via the Questions panel.
Audio & Participation(We are recording.)
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Handouts
You can download the handouts at any time during the webinar. You can also save the files to your computer for later reference.
To download, click on the pdf you want, and click “Download.”
Download Handouts
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Answering Poll Questions
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Poll Question #1
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Pew 2016 Research
Linked In
0 10 20 30 40 50 60 70 80 90
Linked In
% of online adults who use…
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Pew 2016 Research
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Pew 2016 Research
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Connect. Dialogue. Influence.
Social media platforms can be used to:
• Create and maintain social
connections
• Connect and communicate with a
diverse audience
• Spark dialogue that can help families
• Shape public policy decisions and
influence decision makers
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Engagement Strategies
• Have a conversation
• Promote others
• Bring your story to life
• Highlight events
• Link to breaking news
• Support implementation & recruitment
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Have A Conversation
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Highlight Special Stories and Use #Hashtags
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Free Toolkits
Download them for free: https://parentsasteachers.org/advocacy-tools/
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Using Social Media For Advocacy
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Lobbying
• Asking others to take specific action related to specific legislation.
• Communicating to legislators asking for a specific action about specific legislation.
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Educational Messages = Not Lobbying
• Informing decision makers about the value/benefits of HV• Explaining how your program works • Promoting the outcomes/research of your program • Explaining the importance of the stability and maintenance of your funding• Talking about the impact of proposed changes • Sharing success stories directly
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Share Information. Educate. Provide Data. Tell Stories.
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Program & Agency Use
Training, Recruitment, Retention, Highlight Events
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Poll Question #2
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Should You Hire Someone to Manage Social
Media? 6 Questions to Ask:
• Can I Maintain It?
• Can I Afford to Hire Out?
• Do I Know the Market?
• Do I Have a Plan?
• Do I Have Objectivity?
• Can I Find the Right Person? Source: www.forbes.com/sites/drewhendricks
DIY & Some Free Tools
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556309
76
Social Media
563+309+76 = 948
The Future is Female!71% of our Twitter followers
and 93% of our FB Fans are female.
Communications
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The Ultimate Guide to
Facebook Engagement in 2017
• Questions, images, and videos were more engaging than all other post types. Videos
were most likely to be shared.
• The best day of the week for engagement was Sunday.
• Post engagement was higher whenever there was a lower volume of public posts in
the news feed.
• Short posts of fewer than 50 characters were more engaging than long posts.
• If a post linked to a piece of content outside Facebook, people engaged with it more if
the link was to a longer article.
• During 2016, images posted directly to Facebook and not through Instagram were
more engaging than images posted to Facebook via Instagram.
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The Ultimate Guide to Twitter in 2017
• Use Twitter Chats with a special #Hashtag to engage followers on content and issues.
• Make Tweets conversational.• Tweet out questions
• Make at least 30-40% of your Tweets replies to other people
• When Tweeting links, add a line of your own insight to spark conversation.
• Tweet directly to your audience. “What do you all think of this new post?
• Create a Tweeting Strategy/Schedule. Include goals/milestones.
• Use Twitter Video
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QUESTIONSSubmit questions and comments via the Questions panel.
Questions
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Thank You!