Mastering Enterprise Risk Management Inside Your Organization
Leveraging Social Media Inside the Organization
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Transcript of Leveraging Social Media Inside the Organization
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Leveraging Social Media Inside the
Organizationby Connie Crosby
Crosby Group Consultingfor Acuity Forums - Executing Social Media
Toronto, October 28, 2009
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• why you should care
• some of the tools inside
• how these tools are used
• engaging staff
• staff using the tools outside
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The bestmarketing & PRcan’t disguise a bad product or
a poorly run company
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Word about a bad product spreads
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Word about a good company spreads
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Word about a good company spreads
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Good marketing & PR starts inside the organization
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Practice good management basics:
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• hire for good organizational fit
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• set clear policies
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• communicate with staff
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• encourage teamwork, collaboration
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• foster a learning culture
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Enterprise 2.0
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Turn staff into brand ambassadors
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• communication is key!
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• set clear policies
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• hire enthusiastic people &
keep them happy
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• make a great product -create a great service
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• engage staff - turn them into evangelists
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• provide training & skills development
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• provide tools for collaboration & teamwork
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Social networking inside the organization - tools
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Enterprise microblogging =
Twitter for the intranet
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Microblog - Yammer
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Microblog - SocialCast
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Microblog - Present.ly
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Blogs = internal communication channels
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Blogs - WordPress.org
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Blogs - MS SharePoint
http://blogs.msdn.com/sharepoint/
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Wikis = easy-to-edit webpages
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Wikis - Confluence
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Wikis - ThoughtFarmer
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Wikis - TWiki
British Telecom - http://www.telcob2b.org.uk/kb.html
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Wikis - Tiki Wiki
http://pcbuild.rtc-experiments.com/blog1
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Podcasts = audio/video communication channel
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Podcast - connecting the sales force
Case study re: Ron’s Blog & Podcast: http://www.istudio.ca/portfolio/case_studies/altana_pharma.aspx
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Hire an Expert
Donna Papacosta - Trafalgar Communications
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Video - capture talks, events,
training
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Video - Professional Development
http://www.mpha.mb.ca/videodvds.htm
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Video - internal communications
Chad Boeninger’s video http://libraryvoice.blip.tv/
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Screencasts = training tutorials, skills
development
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Screencasts: training
http://www.youtube.com/watch?v=MigGUkhJ_24
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Screencasts: skills development
http://library.queensu.ca/help/guides
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Screencasts: Camtasia
http://www.techsmith.com/camtasia.asp
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Screencasts: Adobe Captivate
http://www.adobe.com/products/captivate/
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Google Wave ≠ email
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Google Wave
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Social networks & profiles =
find experts, team members
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Social networks: ThoughtFarmer
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Social networks: ThoughtFarmer
internal groups
direct reports
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Social networks: ThoughtFarmer
documents created
favourite documents
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Social networks: ThoughtFarmer
recent contributions to
the intranet
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Uses for Tools
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• internal communication
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• expertise location
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•collaboration & teamwork
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• content management
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• training & skills development
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• knowledge sharing
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Tie use back to your goals & strategies
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Engage your staff
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• start small
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• leverage enthusiastic champions & staff
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• don’t assume young people are experts
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• don’t assume older people are averse
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• build on small successes
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• look for quick wins
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• accept trial-and-error element
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• not everyone will be engaged
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Peter de Jager - http://www.technobility.com/
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Staff use of external networking sites
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• productivity concerns
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• security concerns
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Staff ’s Reasons for Using
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• monitoring conversations about your organization
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• public relations
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• monitoring competitors
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• checking potential business partners
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• legal due diligence
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• background checks on new recruits
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• learning from subject experts
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• attending webinars
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•organizing association committees & events
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• connecting with business contacts
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• registering for professional development
events
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http://www.socialsignal.com/cartoonused under Creative Commons
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Too many restrictions =hurting staff ability to
function?
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Time to set policies
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Policy - Best Practices
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• keep it simple
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• keep it easy to understand
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• open a dialogue with staff
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• staff are representing your organization, even
on personal time
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• everyone is potentially a spokesperson
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• involve other departments in developing
your policy
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• incorporate language from other policies
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• incorporate thinking from your brand
guidelines
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• use of tools like blogs & wikis affect records
management
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• legislation & industry regulation
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What should your policy include?
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Code of Conduct - Dominic Jaar
• Data Classification
• Communication
• Document Retention
• Security
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• what types of information that may
be shared
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• what types of information that should
be checked first
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• what types of information that should
not be shared
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• procedure for communicating
confidentiality levels to staff
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• when & how staff identify themselves as
company representatives
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• who may respond publicly to complaints
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• specifics on representing brands
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• any restrictions on social networks inside
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• security measures to be observed
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Questions?
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Thank you!Connie Crosby
Crosby Group Consultinghttp://crosbygroup.ca
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Image Credits (1/2)• “Pig #76” by Screwtape - Flickr - used under Creative Commons -
http://www.flickr.com/photos/skrewtape/1311788667/
• “Happy Hour for a Cause” by acnatta - Flickr - used under Creative Commonshttp://www.flickr.com/photos/acnatta/229085817/
• “Remote Control” by Helge V. Keitel - Flickr - used under Creative Commons - http://www.flickr.com/photos/17088227@N00/4008188524/
• “coke zero” by sun dazed - Flickr - used under Creative Commons - http://www.flickr.com/photos/sundazed/3080232441/
• “A lot of networking going on..” by Jacob Bøtter - Flickr - used under Creative Commons - http://www.flickr.com/photos/jakecaptive/15792280/
• Yammer screen shot - https://www.yammer.com/images/screenshots/ss-home.jpg
• Present.ly screen shot - http://presentlyapp.com/videos
• ThoughtFarmer screen shots used with permission from Hicks Morley http://www.hicksmorley.com/
• “Tools” by Batega - Flickr - used under Creative Commons - http://www.flickr.com/photos/batega/1596898776/
• “goal” by D’Arcy Norman - Flickr - used under Creative Commons - http://www.flickr.com/photos/dnorman/3210880223/
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Image Credits (2/2)• “Company Picnic” by vitameatvegalynn - Flickr - used under Creative Commons -
http://www.flickr.com/photos/vitameatavegalynn/3536866828/
• “DO NOT WANT!” by adactio - Flickr - used under Creative Commons - http://www.flickr.com/photos/adactio/515783434/
• “relationships redux” by AleBonvini - Flickr - used under Creative Commons - http://www.flickr.com/photos/alebonvini/2927187990/
• “Podcamp Montreal 2008 71” (Jay Moonah) by Eva Blue - Flickr - used under Creative Commons - http://www.flickr.com/photos/evablue/2875304911/
• “Idle Chatter” by Shareski - Flickr - used under Share-Alike Creative Commons - http://www.flickr.com/photos/shareski/3368192995/
• “Baby. Bathwater.” Noise to Signal cartoon by Rob Cottingham - used under Creative Commons - http://www.socialsignal.com/cartoon
• “Measurement” by craigmorsels - Flickr - used under Creative Commonshttp://www.flickr.com/photos/craige/757991027/
• “Checklist” by pdeonarain - Flickr - used under Creative Commonshttp://www.flickr.com/photos/pdeonarain/3205735128/
• “Ideas” by h.koppdelaney - Flickr - used under Creative Commonshttp://www.flickr.com/photos/h-k-d/3316550063/