LEVERAGING SOCIAL MEDIA. Facts on Social Media 43% of the on-line community uses social networking...

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LEVERAGING LEVERAGING SOCIAL MEDIA SOCIAL MEDIA

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Transcript of LEVERAGING SOCIAL MEDIA. Facts on Social Media 43% of the on-line community uses social networking...

Page 1: LEVERAGING SOCIAL MEDIA. Facts on Social Media 43% of the on-line community uses social networking sites – Up 27% from one year ago 43% of the on-line.

LEVERAGING LEVERAGING SOCIAL MEDIASOCIAL MEDIA

Page 2: LEVERAGING SOCIAL MEDIA. Facts on Social Media 43% of the on-line community uses social networking sites – Up 27% from one year ago 43% of the on-line.

Facts on Social Facts on Social MediaMedia

• 43% of the on-line community uses social networking 43% of the on-line community uses social networking sites – Up 27% from one year agosites – Up 27% from one year ago• More than 50% of social networkers log on at least More than 50% of social networkers log on at least once/day and the majority log on several times/dayonce/day and the majority log on several times/day• Interacting with family, friends and celebrities are Interacting with family, friends and celebrities are some of the main reasons people use social networking some of the main reasons people use social networking sitessites• Span all generations - 19% < 55 yrs old visit 3 sitesSpan all generations - 19% < 55 yrs old visit 3 sites• Facebook used by 78% of on-line HHFacebook used by 78% of on-line HH• 26% of Twitter members tweet to look for news26% of Twitter members tweet to look for news

Page 3: LEVERAGING SOCIAL MEDIA. Facts on Social Media 43% of the on-line community uses social networking sites – Up 27% from one year ago 43% of the on-line.

What is Social What is Social Media?Media?

• User-generated information User-generated information sharingsharing

• Micro-blogging on Micro-blogging on facebook, twitter and othersfacebook, twitter and others• Social news sharing sites Social news sharing sites such as digg, delicious etcsuch as digg, delicious etc• Blogging and podcastingBlogging and podcasting

Page 4: LEVERAGING SOCIAL MEDIA. Facts on Social Media 43% of the on-line community uses social networking sites – Up 27% from one year ago 43% of the on-line.

Using Social Using Social Media to Connect Media to Connect with Clientswith Clients

Governing Principles:Governing Principles:• Be TransparentBe Transparent• Respect Others Opinions andRespect Others Opinions and

PreferencesPreferences• Don’t Sell……Converse!Don’t Sell……Converse!

Page 5: LEVERAGING SOCIAL MEDIA. Facts on Social Media 43% of the on-line community uses social networking sites – Up 27% from one year ago 43% of the on-line.

How to StartHow to Start

• Set Your GoalSet Your Goal• Engage clients, Build leads or Share industry Engage clients, Build leads or Share industry informationinformation

• Identify Your Target CommunityIdentify Your Target Community• New and Old ClientsNew and Old Clients• Other AgentsOther Agents

• EngageEngage• Create your own contentCreate your own content• Create VideoCreate Video• Share existing contentShare existing content

Page 6: LEVERAGING SOCIAL MEDIA. Facts on Social Media 43% of the on-line community uses social networking sites – Up 27% from one year ago 43% of the on-line.

SEO BenefitsSEO Benefits

• Google LOVES social contentGoogle LOVES social content• Social Media sites boost your search Social Media sites boost your search rankingsrankings• Submit interesting blog posts, videos Submit interesting blog posts, videos and moreand more• Friend people who are interested so Friend people who are interested so THEY can push your contentTHEY can push your content

Page 7: LEVERAGING SOCIAL MEDIA. Facts on Social Media 43% of the on-line community uses social networking sites – Up 27% from one year ago 43% of the on-line.

What does What does Success Look Success Look Like?Like?

• Comments on your blog or siteComments on your blog or site• Phone Calls/LeadsPhone Calls/Leads• Conversation/EngagementConversation/Engagement• Content SharingContent Sharing

Page 8: LEVERAGING SOCIAL MEDIA. Facts on Social Media 43% of the on-line community uses social networking sites – Up 27% from one year ago 43% of the on-line.

ContentContent

• Create Your Own Create Your Own • Your own blogYour own blog• Your own videosYour own videos• Your own social networking siteYour own social networking site

• Share Existing ContentShare Existing Content• Blog postsBlog posts• VideosVideos• Articles of interestArticles of interest

Page 9: LEVERAGING SOCIAL MEDIA. Facts on Social Media 43% of the on-line community uses social networking sites – Up 27% from one year ago 43% of the on-line.

RE/MAX Agent Linda RE/MAX Agent Linda Andries putting Andries putting Facebook to Good UseFacebook to Good Use

Providing Providing information information about the $8K about the $8K tax credit via a tax credit via a link to the link to the RMNE PSARMNE PSA

Promoting her Promoting her newest listingnewest listing

Promoting Promoting RE/MAX’s RE/MAX’s commitment to commitment to CMN via CMN via Miracle Jeans Miracle Jeans Day videoDay video

Page 10: LEVERAGING SOCIAL MEDIA. Facts on Social Media 43% of the on-line community uses social networking sites – Up 27% from one year ago 43% of the on-line.

RE/MAX New England RE/MAX New England Social Networking Social Networking InitiativesInitiatives

200 Facebook fans since July200 Facebook fans since July

8 YouTube subscribers since August8 YouTube subscribers since August

173 Twitter followers since July173 Twitter followers since July

Started launching in July 2009 and building Started launching in July 2009 and building fastfast

http://twitter.com/home
Page 11: LEVERAGING SOCIAL MEDIA. Facts on Social Media 43% of the on-line community uses social networking sites – Up 27% from one year ago 43% of the on-line.

BLOGBLOG

Page 12: LEVERAGING SOCIAL MEDIA. Facts on Social Media 43% of the on-line community uses social networking sites – Up 27% from one year ago 43% of the on-line.

RE/MAX New England RE/MAX New England Social Networking Social Networking InitiativesInitiatives

Our Town Monthly Blog Post and Accompanying Our Town Monthly Blog Post and Accompanying VideoVideo

Page 13: LEVERAGING SOCIAL MEDIA. Facts on Social Media 43% of the on-line community uses social networking sites – Up 27% from one year ago 43% of the on-line.

RE/MAX New England RE/MAX New England Social Networking Social Networking InitiativesInitiatives

RE/MAX PSAs – Becoming the Voice of Real EstateRE/MAX PSAs – Becoming the Voice of Real Estate

Page 14: LEVERAGING SOCIAL MEDIA. Facts on Social Media 43% of the on-line community uses social networking sites – Up 27% from one year ago 43% of the on-line.

RE/MAX New England RE/MAX New England Social Networking Social Networking InitiativesInitiatives

Neighbors Above the Neighbors Above the Crowd – driving traffic to Crowd – driving traffic to remax-newengland.comremax-newengland.com

Page 15: LEVERAGING SOCIAL MEDIA. Facts on Social Media 43% of the on-line community uses social networking sites – Up 27% from one year ago 43% of the on-line.

The Goal of The Goal of Social MediaSocial Media

• To support our goal to become the To support our goal to become the voice of real estatevoice of real estate• To support the efforts of our To support the efforts of our membership with comprehensive membership with comprehensive programs and tools that drive traffic to programs and tools that drive traffic to remax-newengland.com and RE/MAX remax-newengland.com and RE/MAX agents/officesagents/offices

Page 16: LEVERAGING SOCIAL MEDIA. Facts on Social Media 43% of the on-line community uses social networking sites – Up 27% from one year ago 43% of the on-line.

The Future of The Future of Social MediaSocial Media

• Fresh Video ContentFresh Video Content• New Writers and ContributorsNew Writers and Contributors• Agent Ratings/RecommendationsAgent Ratings/Recommendations• Consumer CommentaryConsumer Commentary• AdvertisingAdvertising

Page 17: LEVERAGING SOCIAL MEDIA. Facts on Social Media 43% of the on-line community uses social networking sites – Up 27% from one year ago 43% of the on-line.

The Next Evolution

AprilBlog Launches

RMNE launches new blog. First

post is Jay’s Peek

establishing Jay Hummer as New England’s Real Estate expert.

Jay’s Peek posts every third Wednesday

MayBlog Expands

RMNE blog expands to include two new monthly posts:

1. The Real Estate Corner; featuring real estate journalist, Steve VanVoorhis

2. Our Town; featuring a RMNE B/O’s insights on their town

Furthering RMNE as the voice of real estate and introducing its Brokers

JuneSocial Media

in the mixThe RMNE fb page

includes event information, photos

and links to establish a connection and

following for agents and brokers

JulyTwitter joins the mix as does streaming

video

Twitter reaches the real estate junkie providing timely industry updates and

expanding the RE/MAX message.

Our Town now expands into video giving consumers an interactive interface with

our Broker/Owners and their townsBig Max is added to the mix offering info on the balloon and a balloon schedule.

You Tube and Video bring it all together

You Tube launches with the first of four PSAs featuring Jay as the

expert.

Fresh Video ContentNew Writers and Contributors

Agent Ratings/RecommendationsConsumer Commentary

Advertising

August


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