Culture First - A Successful Organization's "Secret" Formula
Leveraging Audio and Video to Drive Your Organization's Communications and Learning Janinne Brunyee...
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Leveraging Audio and Leveraging Audio and Video to Drive Your Video to Drive Your Organization's Organization's Communications Communications and Learning and Learning Janinne Brunyee Senior Director, Industry Marketing
Transcript of Leveraging Audio and Video to Drive Your Organization's Communications and Learning Janinne Brunyee...
Leveraging Audio and Leveraging Audio and Video to Drive Your Video to Drive Your
Organization's Organization's CommunicationsCommunications
and Learningand LearningJaninne Brunyee
Senior Director, Industry Marketing
Helix OnlineTV
Jun ‘05
10 + Years 10 + Years ofof
RealVideo
Feb ‘97
RealJukeboxMay ‘99
RealSystem IQ
Dec ‘00
RealOne Mobile
Mar ‘02
Helix Community
Jan ‘03
InnovationInnovationEnterprise Mobility
Nov ‘05
RealOne Player
Sep ‘01
SuperPassAug ‘00
RealSystem G2
May ‘98
RealAudioApr ‘95
Helix Universal Server
Jul ‘02
Real 10Jan ‘04
Commitment to Open-sourceCommitment to Open-source
• Participate in Open-source Projects• Gforge project• Provide Linux community with testing and validation of
fixes to kernel problems that our servers have uncovered
• Open-source software development at Real• Customers are able to log bugs in a timely way• Customers provide feedback on features in a more direct
way• We get more engaged customers and partners because
of the level of participation in the development process
• Provide source code access to a major end-to-end media delivery platform via the Helix Community• Collaborative effort among both leading technology
companies and open-source developers to extend the Helix DNA™ digital media platform
Touch on 3 AreasTouch on 3 Areas
• Key industry trends
• Opportunities for education, corporations and government
• Digital media value chain
Digital Media is Ready for Digital Media is Ready for Prime TimePrime Time
“Now is the time to aggressively engage — or re-engage — in using streaming and digital media in business and personal applications, for cost savings, revenue opportunities, and customer interaction”
——It’s Time to Get Serious About It’s Time to Get Serious About Digital MediaDigital Media
Source: Aberdeen Group and Streaming Media, January 2004
Why Now?Why Now?
Video Streams Served, Year Ending (millions)
12 billion video streams served/viewed in 2005
Source: Accustream iMedia Research
0
2000
4000
6000
8000
10000
12000
14000
1999 2000 2001 2002 2003 2004 2005 2006
Million
s
Consumption of digital media is growing
Mill
ions
• June 2005 - >94m people viewed a streaming video online.
• April - June 2005, the average consumer viewed 73 minutes of streaming video content per month.
“Streaming video is now part of the Web experience for a broad base of consumers.”
Why Now?Why Now?Consumption of digital media is growingConsumption of digital media is growing
comScore Media Metrix, Oct 2005
Why is Consumption Why is Consumption Growing?Growing?
Digital MediaEnablers for Growth
Infrastructure
1
Revenue3
Business Applications
4 ConsumerApplications
2
Infrastructur
e
1
194.5m mobile subscribers
47m broadband subscribers
Converging wired and wireless
networks for IP delivery of
media
Ubiquitous High Bandwidth IP Ubiquitous High Bandwidth IP NetworksNetworks
Source: CTIA.org, Computer Industry Almanac, Nov 2005
New Consumer ApplicationsNew Consumer Applications
• Surge in the deployment of streaming technology in VoD applications that provide access to libraries of digital shows, movies, and other media
• Streaming to mobile devices is driving usage
• Consumer demand for multi-media experiences is prompting huge increase in demand for streaming platforms to portable wireless devices
Source: Frost and Sullivan 2004
ConsumerApplications
2
Digital Media Digital Media Generates Generates RevenueRevenue• Streaming audio and video
advertising valued at $343 million in 2005, up 78% over $193 million dollars billed in 2004
• Streaming subscription revenue is forecast to rise by 35% in 2006 to $821 million dollars (excluding download revenue)
Source: Accustream iMedia Research
1
2003 2008
BIL
LIO
NS
Online Advertising
2
3
4
5
6
7
Online Online AdvertisingAdvertising
Streaming PortionStreaming Portion
Revenue3
Business are Extending Business are Extending UsageUsage
• Enterprises are implementing streaming media along with their other core technologies, treating it as a real business communication tool in every vertical imaginable.
Source: Aberdeen Group/Streaming Media Inc
Source: Gartner
50%
70%
New Applications Investment
% of 2005 Spend or Rich Media Based E-
business Transformation
New IT Infra Investment
Business Applications
4
Streaming media Streaming media = =
Tele-Tele-communicationscommunications
Opportunities for Opportunities for CorporationsCorporations
Cost of
Communication & Training
Opportunities for Opportunities for EducatorsEducators
Attracting Best Students
Opportunities for Opportunities for GovernmentGovernment
Extending Citizen Access
Digital Media Value ChainDigital Media Value Chain
CREATE DELIVER PLAYBACK
Streaming to DesktopsStreaming to Desktops
Enterprise network
Firewall
Supported formats Supported platforms
Streaming to DesktopsStreaming to Desktops
Enterprise network
Firewall
Supported formats Supported platforms
Streaming to DesktopsStreaming to Desktops
Enterprise network
Firewall
Supported formats Supported platforms
Streaming to Mobile DevicesStreaming to Mobile Devices
Enterprise network
Firewall
Open wireless network
Supported formats Supported platforms
Creating ContentCreating Content
Rich Media Presentations
Encoding software/hardware
Delivering ContentDelivering Content
• Helix Server Unlimited:
• Only multi-format, cross-platform streaming server for delivering the highest quality experience to wired and wireless devices.
• Delivers:
• RealAudio/ RealVideo
• Windows Media
• QuickTime
• MPEG-4
• H.263, H.264, etc
• Linux, Solaris and Windows
Broadest Range of Players Broadest Range of Players AvailableAvailable• For PC
• For devices
• Helix Community
• Open Source Players
RealPlayer 10 for LinuxRealPlayer 10 for Linux
• Free
• Ogg Vorbis and Theora playback
• MP3 playback
• RealAudio 10 and RealVideo 10 playback
• Mozilla plug-in for seamless website integration
• 14 Languages, including Polish and Hindi
• Qualified and included in 9 leading Linux distributions
Broad Industry DistributionBroad Industry Distribution
Lava OS
Helix PlayerHelix Player
• 100% open source media player
• Plays open source codec/formats eg Ogg Vorbis/Theora
• User: Technical person that wants to contribute to build a better foundation for industry – “Firefox of media players”
Free beer
Free speech
Join the Linux Player ProjectJoin the Linux Player Project
Wrapping It UpWrapping It Up
is the digital media platform
for
Get More InformationGet More Information
http://www.realnetworks.com
Get More InformationGet More Informationhttps://helixcommunity.org
