Workshop 6: Build Your Organization's Optimization Culture
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Transcript of Workshop 6: Build Your Organization's Optimization Culture
Build Your Organization’sOptimization Culture
October 21st, 2015
An Optimizely Online Workshop
Strategic and Technical Support: Amy Herbertson
Housekeeping
● Workshop will take about 40 mins ● Will be recorded and available tomorrow● Summary in the Optiverse● Participate and take notes● Daniel in the chat window● Q&A at the end
Challenge: Lots of excitement from implementers, but tests without proper planning lead to disappointing business results
Solution: Created a center of excellence hub in analytics team that set up the testing charter for all different channels
Best Data-Driven Culture
+50% lift in pageviews per visitHGTV.com photo library
+250% increase in saved recipes+400% increase in Pinterest shares
foodnetwork.com recipe pages
After today’s workshop, you will be able to answer the following questions
1. How mature is my testing program?
2. How do I set up cultural processes and procedures?
3. How do I build an optimization team?
4. How can I demonstrate the value of my testing program?
After today’s workshop, you will be able to answer the following questions
1. How mature is my testing program?
2. How do I set up cultural processes and procedures?
3. How do I build an optimization team?
4. How can I demonstrate the value of my testing program?
After today’s workshop, you will be able to answer the following questions
1. How mature is my testing program?
2. How do I set up cultural processes and procedures?
3. How do I build an optimization team?
4. How can I demonstrate the value of my testing program?
After today’s workshop, you will be able to answer the following questions
1. How mature is my testing program?
2. How do I set up cultural processes and procedures?
3. How do I build an optimization team?
4. How can I demonstrate the value of my testing program?
Losing is still winning!● Resources Saved: Minimal developer investment
● Revenue Saved: Affected visitors limited
● Time Saved: Insight reached sooner
After today’s workshop, you will be able to answer the following questions
1. How mature is my testing program?
2. How do I set up cultural processes and procedures?
3. How do I build an optimization team?
4. How can I demonstrate the value of my testing program?
Additional Resources
• Optimizely Benchmark Report
• Testing Charter
• Submissions Google Doc
• Testing Roadmap
• Socializing Results
• Autodesk Deck