Leverage Social Media To Fill Event Seats(Includes Interactive Exercises)

Presented by Brenda Leguisamowww.SocialBizMembers.com December 2011

Objectives (Interactive Exercises)

I. EventsII. Social Media (Facebook, LinkedIn, Twitter)III. Action Plan (Offline & Online)IV. The “F” Words: Feedback & Follow-Up (Offline

& Online)V. You Fill Event Seats!

Note: Interactive exercise enhances your experience so you may see offline actions may also be leveraged to implement online actions.

Events (Interactive Exercise)

I. Your Why?______ (Why do you do events offline and/ or online?)

II. Your Who? ______ (Who is your ideal & most profitable client?)

III. Your What? ______ (What unique benefit(s) does your event offer for attendees?)

IV. Your Where? ______ (Where are your ideal clients offline & online?)

V. Your When? ______ (When do you have events offline & online?)

VI. Your How? ______ (How do you connect with clients offline & online?)

EventsI. Provide Value & Increase SalesII. Have Ideal Prospective & Existing ClientsIII. Communicate & Deliver Value with Amazing Client ExperienceIV. Offline & Online Type Events

I. Workshop, Panel Discussion, Industry TradeshowII. Webinar, TeleseminarIII. Book Launch (Offline & Online)IV. Credible Strategic Partnership(s)

V. Choose Event Date & Times That Meet Your Ideal Clients’ NeedsVI. Have Fun!VII. Mindset: Believe You Are Genius & You Will Do It!

Social Media (Interactive Exercise)

I. Your Why?_______ (Why / why not use social media to attract clients?)

II. Your Who? _______ (Who do you connect with online to attract clients?)

III. Your What? ______ (What are you consistently doing & communicating online to attract clients?)

IV. Your Where? ______ (Where do you connect online to attract clients?)

V. Your When? _______ (When do you connect online to attract clients?)

VI. Your How? ______ (How do you connect online to attract clients?)

Social Media

I. Listen & Engage in Authentic ConversationsII. 80% Share Value Content & 20% Share Marketing ContentIII. With Prospective & Existing ClientsIV. Facebook, LinkedIn, Twitter (User Friendly Set-Up & Use to

Share Status’, Comments, Photos, Videos, Other Links)V. Communicate/Engage with Emails, Chat, Personal Profiles,

Status’, Company Pages, Public/ Private Groups, Event Features & Twitter (Hashtags #)

VI. Do Not Spam with Marketing Content on Other WallsVII. Schedule Dates & Times to Consistently Engage OnlineVIII. Mindset: Believe You Are Genius & You Will Do It!

Action Plan (Interactive Exercise)

I. Your Why?_______ (Why will you have events and how much financial success do you want to achieve?)

II. Your Who? _______ (Who are you going to connect with offline & online to attract event attendees?)

III. Your What? ______ (What consistent communication & action steps are you going to create offline & online to achieve your financial goal?)

IV. Your Where? ______ (Where are you going to be offline & online to attract event attendees?)

V. Your When: _______ (When will you schedule your events and/ or participate in other events to attract ideal clients?)

VI. Your How? ______ (How much money do you want to make offline & online and how are you going to achieve your

financial goal?)

Action Plan (Offline & Online)

I. Get Clarity on Your Financial GoalII. Surround Yourself with Like-Minded IndividualsIII. Listen to Needs of Prospective & Existing ClientsIV. Get Clarity on Your Consistent Offline & Online Action

StepsV. Share Your Genius with Authentic Conversations Offline &

OnlineVI. Create Scalability for Financial SuccessVII. Schedule & Write/Type Your Monthly Plan, Track Your

Success & Areas for ImprovementVIII. Have Fun!IX. Mindset: Believe You Are Genius & You Will Do It!

The “F” Words: Feedback & Follow-Up (Interactive Exercise)

I. Your Why?_______ (Why would you care about what potential & existing clients think about the value you offer?)

II. Your Who? _______ (Who do you want to get feedback from & follow-up with?)

III. Your What? ______ (What do you want to achieve when getting feedback and follow-up?)

IV. Your Where? ______ (Where are you asking for feedback and following-up offline & online?)

V. Your When? ______ (When are you asking for feedback & following up offline & online?)

VI. Your How? ______ (How are you getting feedback and following-up offline & online?)

The “F” Words: Feedback & Follow-Up (Offline & Online)

I. Gain Clarity on Needs of Prospective & Existing Clients

II. Identify Your Areas of Improvement III. Increase Customer Satisfaction & Improve Customer

ExperienceIV. Offline (Paper) & Online SurveysV. Take Action Immediately After the Client ExperienceVI. Share Gratitude & Stay Connected Offline and OnlineVII. Improve, Plan Next Event & Have Fun!VIII.Mindset: Believe You Are Genius & You Will Do It!

You Fill Event Seats!

Thank You!