As the global palate of the American consumer

continues to rapidly evolve, there has been a

recent explosion of exciting franchise concepts

that has capitalized on the broadening tastes of

the dining customer. The antiquated QSR concepts

that once anchored the franchising food industry

no longer carry the same appeal and longevity. In

acknowledgement of this shift, Pan-Asian cuisine

has arrived at the forefront of this new upsurge and

demand for unique food and dessert concepts. The

bold fl avors and distinctive essence of Asian fare

has captivated the appetites of consumers, thereby

creating a burgeoning market in this industry sector.

Bee & Tea was founded in the hip locale of northern

California as a passion project to capture this

newfound adventurous spirit of the global food scene.

Inspired by the popularity of milk tea beverages in the

West Coast, Bee & Tea was named after its signature

honey tapioca boba tea drinks and smoothie café

off erings. This was the fi rst QSR concept to meld

the traditional elements of Pan-Asian gastronomy

with modernized stylings, providing not only a wide

assortment of refreshing boba tea beverages but also

a diverse menu of authentic food preparations. With

a mindful eff ort to create a customer experience that

was accessible, health-conscious and progressive, our

innovative approach has now elevated Bee & Tea to

the head of this movement of Asian-fusion franchising

opportunities. Moreover, the everyday operation

of a Bee & Tea is a no-cooking, minimal labor cost

establishment thereby allowing fi rst-time business

owners to succeed from opening day.

I hope that you’ll take this time to explore this

exceptional franchising opportunity. I truly believe

that with every Bee & Tea franchise opening, we are

promoting a food culture that we can all be earnestly

proud of while producing an extraordinary venture

for our franchise owners. We would love to continue

to grow our franchise ownership base with more

enthusiastic, motivated individuals.

LETTER FROM THE CEO

Dr. Haig Kouyoumdjian

Franchise Brochure

boba tea & smoothie cafe

Bee & Tea is a modern Asian-fusion cafe that

specializes in our signature boba tea beverages

and a full menu of delicious food offerings. Each

boba tea beverage can be personalized to the

customer’s taste by infusing additional flavors,

modifying sweetness levels, and adding topping

choices. Our tapioca bobas are soaked in raw,

organic honey and our tea brew is steeped daily

using imported leaf blends. The chef-driven menu

offers a revolutionary twist on authentic Asian fare,

each item focused on health-conscious consumers,

such as steamed Chinese baos, grilled chicken or

tofu wraps, salads, and bowls. To further meet the

demands of the ever increasing health conscious

consumer, we also prepare a variety of premium

fruit smoothies, crushed fruit teas, and acai bowls.

Bee & Tea is wholly dedicated to providing high

quality, fresh ingredients combined in modern

creations. We’re not only reinventing boba tea, but

generating a whole new category of urban fusion

dining with a vast selection of simple-to-prep,

affordable gourmet foods.

What isBee & Tea?

Beyond our exceptional product offerings, Bee &

Tea is incomparable to other brands because of the

unique environment within each franchise location.

Our stores are crafted to convey an urban atmosphere

that is accessible and friendly to those unfamiliar with

this growing food and drink sector. Each franchise

build-out is customized to highlight the neighborhood

disposition so that local patrons feel comfortable with

every visit. Utilizing reclaimed material finishes and

forward design standards, Bee & Tea is a progressive

brand that appeals to all age groups. Our team of

creative designers works individually with each

franchisee to fashion a memorable visual experience

for our customer demographic.

The best feature of owning a Bee & Tea franchise is

that individuals with little to no business proficiency

can succeed and prosper. We have developed a

simple, streamlined process to deliver outstanding

products requiring no cooking or prior food

handling knowledge. Customers constantly marvel

at their overall experience unaware of just how

effortlessly everything was achieved and produced.

So let’s learn more!

2020

By 2020, Millennials will comprise more than one of three adult Americans.

2025

By 2025 they will make up as much as 75 percent of the workforce.

3-24

25-35

36-50

51+

years old

years old

years old

years old

25%50%

20%

5%

The greatest percentage of the Bee & Tea consumer

demographic is in the prime earning and spending group

of 18-36+ years. This off ers an undeniable competitive edge

in the fast casual food industry. Best of all, our concept

has signifi cant appeal for the key Gen Z and Millennial

categories. This particular demographic is still formulating

their brand alliances and so it is essential to capture this

customer base now.

We court and market to our consumers aggressively

through local marketing strategies and social media

avenues such as Facebook, Twitter, Instagram, Snapchat

and others.

As a target, they are tailor made for what Bee & Tea off ers:

demographics

+ Seeks authentic fl avors with global infl uences

+ Enjoys variety, so smaller portions are an ideal strategy

+ Desires bold, authentic fl avors

+ Evolving sophisticated palates

A FUSION OfWho’s getting the BEE & TEA BUZZ:

The greatest percentage of the Bee & Tea consumer

demographic is in the prime earning and spending group

of 18-36+ years. This off ers an undeniable competitive edge

in the fast casual food industry. Best of all, our concept

has signifi cant appeal for the key Gen Z and Millennial

categories. This particular demographic is still formulating

their brand alliances and so it is essential to capture this

customer base now.

We court and market to our consumers aggressively

through local marketing strategies and social media

avenues such as Facebook, Twitter, Instagram, Snapchat

and others.

As a target, they are tailor made for what Bee & Tea off ers:

+ Seeks authentic fl avors with global infl uences

+ Enjoys variety, so smaller portions are an ideal strategy

+ Desires bold, authentic fl avors

+ Evolving sophisticated palates

BEE & TEA off ers non-traditional beverages and dishes

that fuse a variety of ingredients, spices and cooking

infl uences that are distinctly Asian and global, but still

novel and refi ned by our culinary team. We’re driven

by customer satisfaction, and tailor our foods and

beverages based on customer feedback.

Our honey soaked boba are not only an enchanting

element in our milk tea drinks, but we have pushed the

envelope further by incorporating boba in our signature

lemonades, crushed fruit teas and cold brew coff ees.

Moreover, Bee & Tea also off ers an incredible line of

premium functional fruit smoothies focused on the fruit

itself without adding fi llers and sugars. Our acai bowls are

brimming with generous portions of the rich antioxidant

acai berry and fully customizable topping selections.

The benefi ts of these exceptional healthy off erings

are numerous, providing a wealth of essential vitamins,

antioxidants, immune system boosters, and more.

From our Taiwanese-inspired boba milk tea beverages

to our range of food choices, the Bee & Tea menu

focuses on bold fl avors, exclusive combinations and

products sold at aff ordable prices comparable to other

fast casual food establishments. Pairing boba tea with

fresh-made bao and bowls is what truly sets Bee &

Tea apart. Bao are a food staple in Asian-infl uenced

areas around the world. We take these products a

step further, steaming them daily to retain the pillowy

doughy texture and then fi lling them with a broad

range of chef-created ingredients. From marinated

proteins, fresh vegetables and even sweet bean paste,

Bee & Tea is transforming the humble bao for this new

generation of inquisitive customers.

Boba, Bao, Bowls…

and Beyond

tapioca boba

tea/milk tea or smoothie

boba tea container

sealed plastic cover

large straw

Boba tea, a traditional Taiwanese beverage, is made with a tea or milk base, topped with delicious bobas and sweetened to perfection. This hip drink has gained widespread atten-tion in Taiwan over the past decade after just one small tea stand opened there in the early 1980’s. Today, the trend has taken America by storm for its variety of brewed flavors and fun, distinctive honey tapioca boba at the bottom of each drink - shaken up and slurped through a fat straw.

What is Boba Tea?

Everything in Bee & Tea has been deliberately designed around the experience of enjoying our exclusive food and beverage choices. The layout, atmosphere and décor are visually engaging yet muted, carefully de-vised to encourage customers to congregate, meet with friends, share our off erings and create the energy that gives Bee & Tea its signature buzz. We emphasize green, eco-friendly materials in our build-out not to serve as a marketing tool but because this is part of our brand philosophy. Clean lines, warm color palettes, relaxed seating, and a minimalist rustic aesthetic – everything about our brand concept speaks to this urban ideal of a modern wholesome lifestyle.

Wired generations want to attend places that are inviting but extend beyond the usual run of coff ee shops and cafes. Within each Bee & Tea, the environ-ment is attractive to a wide range of customers – pro-fessionals, families, teens and children. Board games stock the shelves, music engulfs the dining area, the fl exible layout allows for impromptu performance events while laughter and conversation fi lls each store.

FUSING URBAN COOL with CASUAL WARMTH

INVESTMENT REQUIREMENTS $40,000 Initial franchise fee

$50,000 Minimum liquidity

$250,000 Minimum net worth

$147,500 - $287,100 Estimated total investment

ONGOING FEES Royalties: 6% of gross sales weekly. Marketing fund contribution: 2% of gross sales weekly.

QUALIFICATIONS Restaurant and franchise experience is not necessary

Community-minded individuals

Your InvestmentBy owning a BEE & TEA, you will be at the forefront of a brand new

concept: bringing the very finest boba tea and Pan-Asian cuisine to your

community in an unrivaled urban social setting, tapping into expanding

cultural and generational trends that emphasize innovative tastes, quali-

ty and customization. This fusion is the perfect recipe for success.

1. Franchisees have easy entry with

low investment/startup costs

2. Limited staff/labor costs

3. We are unique in the industry - limited

competition in tea and Pan-Asian categories

4. We offer single, multi-unit and area

development rights

5. We provide a strong franchisee

support network with someone always

available to answer your questions

6. Dedicated 10 days of hands on training to

familiarize you with our systems and products

for you to have a successful opening

BUZZING TO BECOME A BEE & TEA FRANCHISEE

REASONS YOU ARE We build our success by building yours first . . .

7. Easy to prepare food and drinks

requiring no prior restaurant experience

8. Our completely customizable food

and beverage offerings satisfy all tastes

and preferences

9. High quality premium products

promoting a healthy lifestyle

10. Our one-of-a-kind interior design

and décor is cool and progressive

creating a memorable experience

Just as an individual bee needs the support of its colony to flourish, we believe individual franchisees need and deserve the support of our entire Bee & Tea corporate team. Our focus beginning on day one is providing you with unparalleled ongoing support. Our comprehensive support covers all aspects of your business, including:

+ Site Selection

+ Design & Construction

+ Operations and Training

+ Marketing

+ Financial Reporting

Steps to OpeningOur streamlined process takes you from initial inquiry to grand opening.

REQUEST FOR CONSIDERATIONFill out a simple Inquiry Form. This will begin our exchange of information to request consideration.

INITIAL CONTACTWe will contact you within 48 hours to schedule a telephone call with a member of our Franchise

Development Team.

FRANCHISE APPLICATIONAfter the inital qualification call, you will be asked to complete a Franchise Application.

FRANCHISE DISCLOSURE DOCUMENTWe will send you a copy of our Franchise Disclosure Document (FDD). This document contains

detailed information about our franchise opportunity and we recommend you review this document

in detail.

MEET THE TEAMWe will schedule a meeting in California so you can tour some Bee & Tea locations, meet our team

and understand the full franchise support system we offer Bee & Tea franchise partners.

SIGN THE AGREEMENTWe will schedule a date to sign your Franchise Agreement and celebrate your decision to join the

Bee & Tea team.

PLAN FOR SUCCESSWe take you through our New Franchisee Orientation Program where we plan every step from

training to site selection to construction to opening day. We want to ensure the success of your

Bee & Tea locations.

For more information about Bee & Tea, contact our

Franchise Development Team at

(773) 507-5206 or

franchise@beeteashop.com

Visit www.beeteashop.com