Let’s Connect · • Marketing Calendar • Content Calendar • 2-4 hours creating content per...
Transcript of Let’s Connect · • Marketing Calendar • Content Calendar • 2-4 hours creating content per...
@darnyellejervey @ncrediblefactor
#DEDOECT2016
Let’s Connect Darnyelle A. Jervey, MBA�
Speaker | Author | Strategist
Like Me: �www.facebook.com/darnyellejervey�
Follow me: www.twitter.com/darnyellejervey
Link in with me: �www.linkedin.com/in/darnyellejervey
Watch me: www.youtube.com/darnyelleajervey
@darnyellejervey @ncrediblefactor
#DEDOECT2016
5 Keys to ROCK Your Online
Presence
www.incredibleoneenterprises.com
@darnyellejervey @ncrediblefactor
#DEDOECT2016
Tweet this: I’m with @darnyellejervey and she’s #Incredible I’m
learning how to #ROCKMyOnlinePresence
@darnyellejervey @ncrediblefactor
#DEDOECT2016
@darnyellejervey @ncrediblefactor
#DEDOECT2016
@darnyellejervey @ncrediblefactor
#DEDOECT2016
The Process
www.incredibleoneenterprises.com
@darnyellejervey @ncrediblefactor
#DEDOECT2016
5 Keys to ROCK Your Online Presence
• Take the Time to Tighten Your Message
• (BE)…Real, Relevant, Relatable • Outline the right online tools for
your business • Create fresh content consistently • Kick Your Competition to the Curb
(Rise Above the Noise & Stand Out)
@darnyellejervey @ncrediblefactor
#DEDOECT2016
Take the Time to
Tighten Your Message
@darnyellejervey @ncrediblefactor
#DEDOECT2016
Power Statement
• I Help X • Do Y • So That Z
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Success in business
a posture change…
DEMANDS
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People in pain are actively seeking a pain killer
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A SPICE PROBLEM
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A SPICETM Problem is… Specific & Substantive Pervasive & Persistent Immediate & Insurmountable Clear & Conscious Expensive & Expansive
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SAVE TIME, MONEY, ENERGY, SPACE, EFFORT PROTECT INVESTMENT, SELF EMPLOYEES/FAMILY, PROPERTY REDUCE INVESTMENT, EFFORT, WORRY, EXPENSES, RISK
MAKE MONEY, SPACE, CONFIDENT, RELAXED, STRESS-FREE
INCREASE HAPPINESS/FULFILLMENT, PROFIT, RESULTS, CONFIDENCE
IMPROVE EARNINGS, RESULTS, IMAGE, STATUS, RELATIONSHIPS, EFFICIENCY
@darnyellejervey @ncrediblefactor
#DEDOECT2016
Be Real, Relevant and Google-able
@darnyellejervey @ncrediblefactor
#DEDOECT2016
Quick Tips
• Your brand never sleeps • Don’t add to the noise online • Research yourself • Have a user friendly website • Update/refresh your online
presence at least twice a year
@darnyellejervey @ncrediblefactor
#DEDOECT2016
Know Your Numbers!
@darnyellejervey @ncrediblefactor
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All Roads Lead to Your Website
*Nielsen / Webvisible
Your Website Facebook
Blog
Over 77% Would choose an unfamiliar business with QUALITY site over a known
business with a poor site!
Your Website is central to everything you do online!
@darnyellejervey @ncrediblefactor
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Your Website Matters • Ease of Use • What you do is clear and compelling
• Get clear on AoO and keywords
• 1.9 seconds to make your solution obvious
• Call to Action is Prevalent • VIDEO
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#DEDOECT2016
Prospects are Searching For You
Of Consumers use the Internet as their first choice to find a local business from which to buy!
*Nielsen / Webvisible
74% would prefer to FIND what they need rather than have an advertisement sent to them
@darnyellejervey @ncrediblefactor
#DEDOECT2016
Action Items: Create your Google Profile and Google Places Listing
Google is the New Business Card
Darnyelle Jervey
@darnyellejervey @ncrediblefactor
#DEDOECT2016 Location, Location, Location
95% of clicks come from Page 1 Results!!!
Page 1 Page 5
Photo by Nevada Tumbleweed- flickr Photo by S Kinkade - flickr
@darnyellejervey @ncrediblefactor
#DEDOECT2016
www.incredibleoneenterprises.com
@darnyellejervey @ncrediblefactor
#DEDOECT2016
Outline the Right Tools for Your Business Online
@darnyellejervey @ncrediblefactor
#DEDOECT2016
Some of My Faves
• Calendar Mgmt – Timetrade
• Meetings – Zoom • Customer
Relationship Mgmt – Infusionsoft
• File Sharing – Dropbox
• Outsourcing – Fiverr
• Team/Project Mgmt – Teamwork PM
• Social Media – Linked In
@darnyellejervey @ncrediblefactor
#DEDOECT2016
Create FRESH Content Consistently
@darnyellejervey @ncrediblefactor
#DEDOECT2016
Must Haves • Marketing Calendar • Content Calendar • 2-4 hours creating content per
week • Don’t be a curator, be a creator • Determine how you’ll disseminate
your content – Blog, YouTube, Social Media, Podcast,
etc
@darnyellejervey @ncrediblefactor
#DEDOECT2016
@darnyellejervey @ncrediblefactor
#DEDOECT2016
Marketing Streams • Word of Mouth & Referrals • Speaking • Media and Public Relations • Direct Mail • Focused Networking • Drive by Marketing • Live Events • Chambers/Associations • Brand Ambassadors (paid or unpaid) • Flyers and Promotional Materials • Sponsoring • Exhibiting • Writing a Book • Phone calls – Warm or call • RFP Process
• Online Directories • SEO and Website • Automated Marketing • Internet Marketing • Social Media • Education Based (webinars/
teleseminars) • Video • Top of Mind Marketing • Articles and Blogging • Podcasts/ Blog Talk Radio • Advertising • Joint Venture Marketing • Free Offers/Samples • Client Success Stories & Case Studies • Surveys and Polls
@darnyellejervey @ncrediblefactor
#DEDOECT2016
Marketing Sequence Formula
Value Value Value Offer Delivery Value Next Level Offer
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@darnyellejervey @ncrediblefactor
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that’s where the fortune is
Follow Up…
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Kick Your Competition to the Curb
@darnyellejervey @ncrediblefactor
#DEDOECT2016
There’s a lot of noise out there…
• 294 billion emails are sent • 2 million blog posts are written • 864,000 hours of video are uploaded…
to YouTube alone • 48 million Google searches are
conducted • 2.4 million tweets are posted • 16.4 million pieces of content are shared
on Facebook
@darnyellejervey @ncrediblefactor
#DEDOECT2016
And that’s just the tip of the iceberg…
@darnyellejervey @ncrediblefactor
#DEDOECT2016
Right Now, There Are People Looking for You
• They don’t know you exist • So, they’ve chosen someone else • But you’re WAAAY better than they
are • To meet them, you need to ROCK
Your Online Presence
@darnyellejervey @ncrediblefactor
#DEDOECT2016
Magnetic Marketing is HOW you ROCK Your Online Presence
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Text CD to (302) 200-3399