LESSONS LEARNED

Pedro Carmo Oliveira

www.pcbo.me

INDEPENDENCY

Licenses can be hard to get

Your startup velocity is 10x faster than everyone else

Never bet on strong signals and gut feeling

BOOTSTRAP

Reduce costs and save money

Don’t start implementing right away

Use your own skills and resources

CUSTOMER DEV

Never assume anything

Friends and family can mislead you

Techniques: A.Maurya, E.Ries, P.Vlaskovits, S.Blank, R.Fitzpatrick

Create a very simplistic mvp to test your most critical assumption(s)

SOFTWARE DEV

“You pay for peanuts you get monkeys”

Lots of average coders vs few awesome coders

Bet on yourself

Prioritize

CONTACTS

Don't be afraid to use your contacts aka "cunhas"

Going by-the-book sucks

Incorporate a "nothing to lose" mentality

People like to help

MANAGE EXPECTATIONS

Be transparent, direct and honest

Keep everyone updated

Don't be afraid to expose personal concerns

INVESTORS

Everything must be written down

Gentleman agreements can lead to misunderstandings later on

Trust is key

Always be on time

Test your partners

Trust is key

PARTNERS

COMMUNICATION

Don't create buzz around you and your startup

Pitching all the time is exhaustive

Be careful when you tell family & friends

It's an exciting world but chances of success are very low

Roaming

Travel growth

Online booking

TRENDS

Booking apps

Last-minute travelers without hotel reservation

B2B2C

Partnership dependency too high

BUSINESS MODEL

Hardware costs too high

Complex integrations with other engines

Awesome experience

Great learning experience

What you give is what you get

INTERNSHIPS

Design, social media, finances, management, etc.

Be kind and pay in equity

Ask for advice before making difficult decisions

Get a hand-full of mentors

MENTORS

BUREAUCRACY

Pay attention to details

Avoid unnecessary fines

State is a killing-machine when it comes to handing over a "speeding ticket"

Hire an accountant who understands what a startup actually is

Hustler + Techie (+ UXer)

Test your partners

Trust is key

TEAM

Pedro Carmo Oliveira

www.pcbo.me

THE F* END

@pcbo