Lessons Learned From The Ind Schoo L Industry
28
LESSONS LEARNED FROM THE INDEPENDENT SCHOOL INDUSTRY Lorrie Jackson Lausanne Collegiate School
-
Upload
lorrie-jackson -
Category
Technology
-
view
622 -
download
1
description
Presentation from the October 2008 meeting of Memphis' Social Media Expedition
Transcript of Lessons Learned From The Ind Schoo L Industry
LESSONS LEARNED FROM THE INDEPENDENT SCHOOL INDUSTRYLorrie Jackson
Lausanne Collegiate School
OUR INDUSTRY
Independent? self-funded self-governed board of trustees
33 in MAIS Many more
“private” schools
LAUSANNE COLLEGIATE SCHOOL
OUR MARKETING GOALS
Recruit students
Retain studentsRaise money
IN LOCO PARENTIS
LESSON #1
Find Your Customer
SOCIAL MEDIA MATTERS!
FO
UN
TA
IN V
ALLEY
SC
HO
OL, C
OLO
S
PR
ING
S, C
O
“In my life as a web content administrator, the key was always ‘drive traffic to the web site.’ That hasn’t changed with social networking but…now you are going where your audience already is. Then when you begin interaction, you can entice them to visit your site for more goodies.”
30% INCREASE - FACEBOOK
FR
IEN
DS
AC
AD
EM
Y, LO
CU
ST V
ALLEY, N
Y
Problem:
Existing facebook page by eager but unofficial alum.
Solution:
Work with page owners to encourage migration to the official page.
LESSON #2
Trust Your Customer
NO ONE EVER DIED FROM A BLOG COMMENT.
One consultant says risk is overrated.
10,000 comments on her My Space/facebook pages, less than five comments had to be removed.
PR
OC
TO
R A
CA
DEM
Y, AN
DO
VER
, NH
Being honest can pay off:
100% over capital campaign goal.
Strong admission numbers.
Increased school spirit
WHAT DO THEY SAY ABOUT YOUR SCHOOL?
LESSON #3
Know the Medium
As of January 2008, over 400 facebook pages about/by colleges
Often hard to tell if it’s official or unofficial. Groups vs. pages
Groups – relationships, can email facebook users directly
Pages – general landing pages for overview on school
Recommendation: Page for whole school Groups for alumni or other special interest, um,
group
LESSON # 4
Know All Your Customers
GLOBAL PERSPECTIVE
17% of Lausanne’s student body
CyWorld
AM
ER
ICA
N S
CH
OO
L O
F B
OM
BAY, M
UM
BA
I, IN
DIA
“The social media movement at our school has been led by our students. There is no need for an ‘official’ presence on these types of communica-tions.”
TCKS
LESSON #5
Close the Sale
WHAT IS YOUR GOAL?
UR
BA
N S
CH
OO
L, S
AN
FR
AN
CIS
CO
, CA
Goal:
Registering either on your Web site or through your alumni office.
Urban uses finalsite’s online alumni community.
LAST WORD?
DIGITAL VISION
![Art in the Primary Schoo Printmaking0[1]](https://static.fdocuments.us/doc/165x107/577d27271a28ab4e1ea32651/art-in-the-primary-schoo-printmaking01.jpg)
