Index your product catalogues quickly and easily thanks to Lengow!

Created on July 1, 2009 by Jérémie Peiro and Mickael Froger Lengow is a SaaS solution which allows online retailers to index their product catalogues on more than 650 distribution supports. International presence: Key facts:

A team of

35 people

57 Millions of products indexed on

7,000 feeds

each day

Lengow in a few numbers

700 customers

trust us

Centralize Your feeds

Optimize your indexing

Adapt and optimize each of your feeds to increase

your visibility!

Increase profitability of your products

Save money by tracking your product profitability and optimize your feed !

Centralize management of your product catalogue

with more than 650 distributors!

Facing a large choice of distribution channels, how do you choose those best suited for your products ?

Do you have indexing and tracking issues due to a large number of networks ?

Do you lack performance indicators to optimize your sales and the content of your feeds ?

Our solutions:

Your issues:

Are you an agency or a platform ? We have a solution for you

One platform for the independent management of each of your e-commerce clients or your differents countries activities The dashboard allows for an overall view of all the feeds of each online retailer. Visualization of the most important information concerning the campaigns of each client.

Lengow offers a platform adapted to the needs of agencies and platforms :

Centralize the management of

multiple websites

E n

Choosing your distribution channels

Comparison Shopping Sites

Program the listing of your products and your content on each channel in just a few clicks!

Easily adapt the editorial content of your product listings to the specifications of each individual channel:

Comparison Shopping Sites

• Benefit from the quality of traffic • Take advantage of the shopping sites notoriety • Diversify your distribution network and increase visibility • Quickly and easily index your products • Campaign costs are lower than that of other distribution channels (sponsored links, emailing, etc.)

Source : Blog CPC Strategy

3.01%

6.27%

45.11%

45.86%

50.38%

54.89%

0% 20% 40% 60%

Autre

Génère du chiffre d'affaires en point de vente physique

Permet de gérer ses coûts

Génère du trafic

Permet de recruter des prospects

Génère du chiffre d'affaires en ligne

Advantages of affiliation

Generate turnover online

Recruit new prospects

Generate traffic

Manage costs

Generate turnover in

retail outlets

Other

Affiliations Platforms

Source: Journal du Net (March 2009) – Several responses possible

Marketplaces

• Benefit from the quality of

traffic • Take advantage of the notoriety and indexing of well-known marketplaces • Diversify your distribution network and increase visibility • Control your acquisition costs • Pay per sale, not per click

Sponsored Links

From the information contained in your catalogue, set up an editorial template or personalize each ad Lengow automates the keyword integration for each one of your AdWords ads Two tools are at your disposal to import your ads in your Google AdWords account:

The API which links Lengow and AdWords The CSV export for Google AdWords Editor

Generate your AdWords campaigns and ads automatically thanks to your product catalogue

1. Your catalogue automatically generates campaigns, keywords and ads

1 category = 1 campaign

2. Each product becomes an adgroup and keywords are generated automatically

1 product = 1 adgroup + 1 keyword

Install the Lengow ShoppingBox and

sell your products on Facebook!

Social Networks With 500 million potential buyers, how can you take advantage of Facebook to promote your product catalogues?

Integrate a payment method like PayPal

Go to mobile shopping in some clicks only

Lengow adapt et transform your products catalog in a « ready-to-go » m-commerce e-shop. A mobile site which fully respect tablet PC and mobile phones standards and create a mobile extension of your eshop. Optimized for most popular devices on the market: Apple, Nokia, HTC, Blackberry, Samsung, etc. Available directly via an unique URL with the syntax: http://your-site-name.lengow.mobi Directly interfaced with a paypal payment system to deliver a fully operational shop

An instantienous and easy-to-go solution for all kinds of merchants who want to try the mobile channel…

Retargeting

Advantages of retargeting: - Conversion rates of retargeting campaigns are much higher than other types of advertisement

-Very good quality of traffic

- Lengow optimized feed for an optimized retargeting

Merchant site Publisher site

Easy setup with our universal tracker: TagCapsule

TagCapsule allows you to encapsulate several tags within one universal tracker. This enables you to manage just one single tag in your back office!

How does it work? 1- Install TagCapsule on your website 2- Activate/deactivate partner trackers of your choice 3- Selected trackers are displayed on your website 4- Partner sites can automatically import tracking information Once your tags are set up, you have nothing else to do! The tool works 24/7 non-stop

Why use TagCapsule?

Centralize the management of your trackers: From a centralized interface, you can easily choose the trackers you would like to install.

Loading time:

By installing just one single tag, you will save a considerable amount of time when loading your web pages, making browsing more pleasant for internet users and lighter for your servers.

User-friendly:

Thanks to our intuitive solution, management is made easier as no technical skills are required!

Time-saver:

The interface enables you to activate/deactivate the tags you have selected in just one click!

We’ll solve all your feed problems

Source feed compatibility: Lengow supports most formats, encoding and types of source feeds, and is compatible with the main Open Source e-commerce solutions on the market thanks to our free plug-ins.

Our team can also scan your e-commerce store and generate a product catalogue for you, thanks to an internally-developed crawler.

Effectively choose on which channels to list your products: taking into account your products, average basket value and your objectives, we can help guide you toward the best channels on which to sell your products.

Create a product feed adapted to each channel in order to optimize your listings.

TXT

CSV

XML

ZIP

Native support with plugins of all major open e-commerce plateform

Some International references

A vast majority of big retail actors which uses our services in France: