EST. 1932

EST. 1932

EST. 1932

EST. 1932

EST. 1932

EST. 1932Concept

I will create a campaign for the Lego brand that distinguishes Lego from all the other construction toys in the toy market. Concentrating on the heritage of Lego and how it has been passed down by par-ents to children for more than 50 years because of its excellent quality and its time-less design.. These logo designs have been created to give Lego a classic look with their estab-lishment date on to remind parents of its heritage.

Initial Ideas

I want to create a campaign that stops parents being confused about which construction toy to buy their children. I will do this by reminding parents that Lego has been passed down for many years making it a robust and timeless construction toy (the best on the market).

These are my first illustrations and are based on handing down lego to a new generation and creating the builders of tomorrow.

History of Lego

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1998

The LEGO history began in 1932 in Denmark, when Ole Kirk Christansen founded a small factory for wooden toys in the unknown town of Billund in the south of the country. To find a name for his company he organized a competition among his employees. As fate would have it however, he himself came up with the best name: LEGO – a fusion of the Danish words “LEg” and “GOdt” (“play well”)

Barely 15 years later Christiansen discovered plastic as the ideal material for toy production, and bought the first injection moulding machine in Denmark. His courage, input and investment paid off: in 1949 he developed the LEGO brick prototype, which continues to excite countless children and adults to this very day. Over the years he perfected the brick, which is still the basis of the entire LEGO game and building system today. Of course there have been small adjustments in shape, colour and design from time to time, but todayʼs LEGO bricks still fit bricks from 1958.

Mikey Burton

Andrew Groves

Visual Research/ Inspiration