Baljeet Kaur Samra - OUGD303 FMP ALL BOARDS (Brief 1-12)

Baljeet kaur samra / OUGD303 / Final Major Project /

Page 01 of 05BRIEF

To create a visual identity for vintage jewellery and clothing brand Vintage Luxe ran by designer Lauren Rose Cooley. With additional branding for the sub brand Tabby Rose which focuses on the clothing side. To be applied to stationery, packaging and an online presence.

CONCEPT

As the style of jewellery and apparel that is designed is actually quite contemporary the branding needed to reflect that, which is why it works having the patterns within the branding, and a choice of colours that reflect the jewellery. The pattern within in the logo also makes it more bespoke.

DELIVERABLES

Branding / Business Cards / Stationery / Packaging / Swing Tags / Website Proposal / Tabby Rose Branding

BRIEF 1 / Vintage Luxe

briefconceptdELIVERABLES


Page 02 of 05Branding

The branding needed to be unique to represent the style of jewellery and clothing that is designed. The idea of having a pattern gives a more personal touch to the logo’s. Both the Vintage Luxe and the Tabby Rose logo’s needed to work together as well as making sense on their own.

Pattern Tabby Rose

The pattern is made up from the lines and shapes that Lauren uses in her jewellery, they’re quite simple on their own but make an intricate pattern. For the Tabby Rose logo it made more sense to have it in one colour, so it still works with the Vintage Luxe logo but is slightly different.

Tabby Rose is the sub brand which Lauren has created to sell her vintage clothing through, as she hasn’t yet launched this she only required a logo for the time being.


Branding Pattern

Vintage LuxeHandcrafted jewellery & vintage clothing


Page 03 of 05bUSINESS cARDS

Lauren only required business cards for Vintage Luxe, a simple design with a decent amount of white space as Lauren wanted to be able to leave notes or write on them. 500 Cards, 400gsm Matt laminated from rugbyprinter.co.uk

sTATIONERY

• Letterheads• Compliments slips• Envelopes• Invoices


BUSINESS CARDSSTATIONERY


Page 04 of 05pACKAGING

The ‘Solo Feather Earring’ is the most popular item so it required bespoke packaging. There is 3 different ranges with a different colour, depending on which earring you buy. I also decided to go for the pouches and silver boxes for the bracelets as these worked better.

lABELS

I would ideally like to have got the tags printed but for now we decided it would work just having clear labels stook onto the tags, these clear labels also worked for the inner part of the silver box lid as well.


pACKAGINGLABELS


Page 05 of 05Website

Decided to submit a proposal for how the website would look as me and Lauren decided that I wouldn’t be coding the website. The design needed to be really simple and match the overall feel of the rest of the branding. Decided to go for the logo and contact information in the centre of the page and making sure the website would

work so that you wouldn’t have to scroll, as all the information would be visible in one go. The menu would be visible on the home page but as soon as you click onto another page it is hidden until you next hover over it when it then appears for you to be able to click on another page. Although Lauren currently sells her work

through her Etsy store, the proposal includes a shop page where you would be able to place an order through the website.


Website

www.vintage-luxe.co.uk / [email protected] / +44 (0) 7713027091


~

About

Shop

Contact

Returns

~



Shop

Vintage Bracelet

£6.00

Solo Feather Earring

£6.00

Solo Feather Earring

£6.00

Turquoise Cross Bracelet

£8.00

Charm Bracelet

£8.00



About

Founded in 2012 vintage luxe is an online vintage store which showcases predominantly unique handcrafted jewellery along with vintage inspired clothing brought to you through embracing my love for vintage treasures!

Vintage luxe will supply you with all things vintage, showing the world a passion for retro fashion! You will find a collection of vintage inspired and retro clothing alongside handmade bracelets / anklets / earrings / necklaces that have been constructed from vintage treasures your grandma just doesn’t want anymore. Some of the clothing has also been up-cycled with an indi-

vidual ‘vintage luxe’ twist.’

Embrace your retro self!



Shop

Vintage Bracelet

£6.00

This handmade beaded bracelet has a lobster clap connector and a mixture of vintage and modern beads to give an all over unique look. A great friendship bracelet or unique gift!

Add to Cart



Founded in 2012 vintage luxe is an online vintage store which showcases predominantly unique handcrafted jewellery along with vintage inspired clothing brought to you through embracing my love for vintage treasures!

Vintage luxe will supply you with all things vintage, showing the world a passion for retro fashion! You will find a collection of vintage inspired and retro clothing alongside handmade bracelets / anklets / earrings / necklaces that have been constructed from vintage treasures your grandma just doesn’t want anymore. Some of the clothing has also been up-cycled with an indi-

vidual ‘vintage luxe’ twist.’

Embrace your retro self!

~

About

Shop

Contact

Returns

~



Contact

Email: [email protected]

Twitter: @vintage_luxe

Facebook: vintage luxe

Instagram: vintage_luxe

If you have any quiries or specific requests, please do contact us directly and we will do our best to help.


Page 01 of 05BRIEF

To create a range of homeware that is designed with Spring & Summer 2014 colour and trend forecasts, that will have dinnerware made by Wedgwood and homeware & accessories that are exclusive to Selfridges.

CONCEPT

The patterns in the dinnerware are created from Victorian architecture, but transformed into a contemporary pattern using 6 colours that are forecasted for Spring/Summer 2014.

DELIVERABLES

Pattern / Dinnerware / Homeware / Instore Display / Packaging / Product Catalogue / Shop Window

BRIEF 2 / colour & homeware




Page 02 of 05Branding

Each range of dinnerware has a different colour logo, but the patterns remain the same. The main logo is grey with the 6 core colours from the collection. The ‘V’ represents it being the Victorian Collection but I still opted to brand it as the SS.14 Homeware Collection.

Pattern & colours Range

The chosen colours within the patterns are forecast to be popular colours in 2014, as is Victorian Architecture and style. Combining the two, to create a contemporary collection. The colours have been mixed and matched across the ranges so that they work together as a set but also individually too.

There are three ranges, each one is slightly different dependent on the colours used and the size of the pattern. Natural Collection, Summer Brights and Botanical Collection. They all use a minimum 3 of the 6 colours.

BrandingPattern & Coloursrange

Range 1 - Natural Collection

Range 2 - Summer Brights

Range 3 - Botanical Collection



Page 03 of 05Dinnerware & Homeware

The collection consists of three pieces of dinnerware, dinner plate, salad plate and cereal bowl a long with tablemats, coasters and tea towels. Although other products have been proposed on the price list.

Packaging

The packaging is designed using a primary colour from each of the ranges. Using a gloss stock for the labels and wrapping the products using a selected colour of thin ribbon. This worked better than have full outer packaging as you can still see the patterns clearly.

Dinnerware & Homewarepackaging



Page 04 of 05Instore

As Wedgwood is a high end producer of dinnerware the shop interior needed to reflect that but also showcase the designs to their fullest. Installations in Selfridges tend to be quite quirky but it made sense to keep this sophisticated and have something quite different in the shop window.

sHOP wINDOW

Selfridges are know for having really interesting shop windows so I proposed the idea of having the patterns cut out of large sheets of acrylic and suspended on clear wire, they would be a range different sizes and suspended at different heights.

InstoreSHOP WINDOW



Page 05 of 05Catalogue

The idea behind the catalogue is that it could be sent out to potential customers who shop in Selfridges, letting them know that the Spring Summer 2014 collection designed by Wedgwood would be sold exclusively in Selfridges. The catalogue consists of 20 pages and is A5 landscape. Mainly consisting of photographs of the

products, there is also a short description of each of the ranges. I had sent the catalogue to print, but a delay in getting the proof and realising it wasn’t correct meant the delivery time needed to be extended which is why I haven’t been able to photograph the final catalogue for the boards. Although this was quite frustrating,

it has been an experience having to send files to print. The catalogue is to be printed by www.bookprintinguk.com. (When and if it eventually arrives)

Catalogue


Page 01 of 05

BRIEF 3 / (branding) TISH PHOTOGRAPHY


BRIEF

To create a visual identity and portfolio for final year BA (Hons) Photography student Natisha Greenaway who specialises in fashion photography.

CONCEPT

Natisha knew exactly how she wanted the branding to look and was keen to have a typographic logo that would sit well with her photographs. She also wanted to ensure everything was black and white so it didn’t detract from any of her photo’s.

DELIVERABLES

Branding / Business Cards / Stationery / Online Portfolio / Printed Portfolio / Mini Promo cards


Page 02 of 05Business Cards

Natisha had originally decided to have leather business cards as she is a fashion photographer but due to insufficient funds she then deicded to go for 500 matt laminated 400gsm cards, with rounded corners printed by rugbyprinter.co.uk

Mini promo cards

As well as having her portfolio I also designed a mini promo pack which included 10 photographs, A5 size, with a business cards which were bound together by a metal ring. It works as it showcased 10 different photographs, has the relevant information and can also be taken apart to view the cards together.


Business Cards Mini Promo cardsStationery

Stationery

• Letterheads• Compliments slips• Black C5 envelopes


Page 03 of 05pRINTED pORTFOLIO

A selection of 15 of Natisha’s most recent photographs printed A4 on 170gsm Gloss stock with the title of each project printed onto trace. The cover is plain black but has 2 slits for a business card. Bound with a black slide binder - again it’s easy to put together and un bind to view the photographs together.

oNLINE PORTFOLIO

Although the content for the online portfolio is identical to the printed one, we decided that it would be a good idea to upload it to Issuu so that the link could be emailed out rather than attaching a PDF everytime.




Page 04 of 05BRIEF

Creating a visual identity and promotional material for Surface Pattern designer and Illustrator Elizabeth Rose Smith.

CONCEPT

As a surface pattern designer Elizabeth wanted to ensure that the branding was quite simple and didn’t clash with her work so we chose to go for a simple and subtle typographic logo.

DELIVERABLES

Business Cards / 20 page promo pack

BRIEF 3 / (branding) eLIZABETH ROSE


elizabethrosedesign.co.uk

[email protected]

+44 (0) 7515391701

Surface Pattern Designer & Illustrator


Page 05 of 05Business Cards

Elizabeth chose two of her most recent prints for her business cards and we were able to order 100 cards from moo.com giving her 50 of each design. The cards have her website, which is directed to her blog.

Promo Pack

Due to the amount of work that Elizabeth wanted to showcase we went for a 20 page publication. The second page includes information about herself and also has space for a CV which can be slotted into the cut outs (on the dotted diagonal lines) The other pages have a minimal amount of type as the main focus is on her work.

BRIEF 3 / (branding) eLIZABETH ROSE

Business CardsPromo pack


Page 01 of 05BRIEF

Using the research gathered from my dissertation to raise awareness about Operation Bluestar which took place in India in 1984, through Amnesty International by creating a promotional pack that is sent out to Amnesty subscribers encouraging them to be a part of the campaign.

CONCEPT

As the main focus of the campaign is about the media blackout and how it impacted people finding out about the attack it made sense to make all of the available imagery over pixelated to emphasise it. Orange is used throughout the design, as this is a significant colour of importance to Sikhs.

DELIVERABLES

12 Page publication / Flyers / Membership & Donation form / Posters / Thank you letter / Printed Envelopes / Website Proposal

BRIEF 4 / 1984 amnesty international



Publication

The publication needed to be quite simple, it had to instantly attract someone’s attention and encourage them to want to know more about Operation Bluestar and to attend the remembrance march in London on the 9th June. It includes key facts and information about the attack and the aims set by Amnesty.

FORMAT & STOCK

A total of 12 pages for the A5 publication, 170gsm Matt stock printed and bound by doxdirect.com. I chose to get some unbound at these included trace pages, and bound this myself, these were to be sent out in the bubble bags which included 10 posters and 50 flyers which could be distributed by the subscriber.

Page 02 of 05

PublicationFormat & stock



Distribution

The packs would be sent out to Amnesty International subscribers who are keen to help stop human rights abuse. They will also be distributed at Amnesty International events across the UK and a PDF version will be available online.

Packaging

As there are two slightly different publications, one pack which is a simple C5 orange envelope would just include the publication and 1 poster and flyer, whereas the bubble package would include 10 posters, and 50 flyers so that the information can be distributed further.

Page 03 of 05

PackagingDistribution



Flyers & postcards

The flyers and postcards include information such as joining or donating to Amnesty as well as any topic or story that is relevant and needs to be shared, In this instance it is the petition to stop the execution of Devinderpal Signh Bhullar.

Posters

The posters are designed to encourage people to attend the 1984 annual remembrance march that is held in Hyde Park, London on Sunday 9th June. It needed to be simple enough to attract individuals attention but gives a link to their website for more information.

Page 04 of 05

Flyers & postcardsposters



Website

Proposed layout and content for the Amnesty International website. Using the content from the publication and keeping it quite simple by stating the facts and aims set out by Amnesty, as well as letting people know how to get involved.

Page 05 of 05

WEBSITE


Operation Bluestar - The full story >>

1984 : OPERATION BLUESTAR CAMPAIGN

Amnesty international is here

to fight for the injustice that

has affected thousands of

Sikhs in India, from Operation

Bluestar, to the 1984 Anti-

Sikh riots in Delhi. launching

this campaign as an appeal for

equality and justice.

GET INVOLVEDThis year Amnesty International will be supporting the annual remembrance march

which brings together thousands of people in central London on Sunday 9th June 2013.

The march will start in Hyde Park at 11am, and continue to Trafalgar Square, where

there will be talks and seminars from local MP’s, individuals directly affected and a

range of other speakers.

GET INVOLVED

AmnestyUK

@AmnestyUK

Whether in a high-profile conflict or a

forgotten corner of the globe, amnesty

international campaigns for justice,

freedom and dignity for all and seeks

to galvanize public support to build a

better world.

NATIONAL SIKH YOUTH FEDERATION

nsyf.org.uk

NEVER FORGET 84

neverforget84.com

KAURAGEOUS

kaurageous.com

FREE bHULLAR

freebhullar.com

I pLEDGE ORANGE

ipledgeorange.net

•

•

•

•

•

Amnesty International also supports the

following groups in fighting for justice

and equality:

NEVER fORGET 1984 REMEMBRANCE MARCh-SUNDAy 9Th jUNE 2013hyDE PARk 11AM

This year Amnesty International will be supporting the annual remembrance march

which brings together thousands of people in central London on Sunday 9th June 2013.

The march will start in Hyde Park at 11am, and continue to Trafalgar Square, where

there will be talks and seminars from local MP’s, individuals directly affected and a

range of other speakers.

wITh yOUR hELP wE AIM TO RAISE AwARENESS ABOUT ThE CURRENT SOCIAL AND POLITICAL IMPLICATIONS ThAT ARE AffECTING SIkhS IN INDIA TODAy. wE AIM TO fIGhT fOR ThE jUSTICE ThAT PEOPLE DESERVE, TO STOP ThE hATE CRIMES AND hELP ThOSE DIRECTLy AffECTED.

Operation Bluestar took place in Punjab, India, in June 1984. It was a controlled attack

authorised by the government, which saw the deaths of thousands of innocent people.

The attack took place with a media blackout, which disguised the attack from the rest

of the world.

The aim by the government was to capture an alleged terrorist Jarnail Singh

Bhindranwale who had taken refuge at the Golden Temple which is considered to

be one of the holiest shrines for Sikhs. There has never been any valid proof that

Bhindranwale was a terrorist or that he had committed any unlawful crimes that

should see him arrested.

The government saw Bhindranwale as a threat due to the rapid growth of followers

who shared Bhindranwale’s vision of a separate state of land known as Khalistan,

which would be a separate state for the Sikhs that they could call their own. Under the

command of Indira Ghandi, who was the prime minister of India, the Indian Army chose

to surround the Golden Temple from the 2nd of June before choosing the 5th of June

as the day of planned attack.

The aftermath of the attack involved the assassination of India’s prime minister in

November 1984, which sparked anti-Sikh riots across Delhi when the news made the

headlines. These riots were directly linked to Operation Bluestar and highlighted how

the government had so much control over what was reported in the media at the time.

The riots again saw the deaths of thousands of innocent Sikhs. To this day people have

been fighting for justice, for those they lost in the attack and those who today are still

being affected by the aftermath of the attack.

1984 : OPERATION BLUESTAR CAMPAIGN AIMS

wITh yOUR hELP wE AIM TO RAISE AwARENESS ABOUT ThE CURRENT SOCIAL AND POLITICAL IMPLICATIONS ThAT ARE AffECTING SIkhS IN INDIA TODAy. wE AIM TO fIGhT fOR ThE jUSTICE ThAT PEOPLE DESERVE, TO STOP ThE hATE CRIMES AND hELP ThOSE DIRECTLy AffECTED.

GET INVOLVED>> AmnestyUK

@AmnestyUK






better world.


nsyf.org.uk

NEVER FORGET 84

neverforget84.com

KAURAGEOUS

kaurageous.com

FREE bHULLAR

freebhullar.com

I pLEDGE ORANGE

ipledgeorange.net

•

•

•

•

•



and equality:

AmnestyUK

@AmnestyUK






better world.


nsyf.org.uk

NEVER FORGET 84

neverforget84.com

KAURAGEOUS

kaurageous.com

FREE bHULLAR

freebhullar.com

I pLEDGE ORANGE

ipledgeorange.net

•

•

•

•

•



and equality:

Professor Devinderpal Singh Bhullar has been on Death Row in India since 1995, following an unlawful deportation

from Germany where he had sought asylum after the murder of his father and brother by Indian state officials. Bhullar

was arrested, denied access to a lawyer and subsequently tortured and coerced into signing a confession.

During the trial which was inconsistent with international legal principals of for trail all eyewitness corroborated

Bhullar’s testimony. Subsequently, a Supreme Court judge found Bhullar not guilty, citing insufficient evidence for

conviction. In spite of this, the Indian state has kept Bhullar behind bars for the past 18 years, mostly in solitary

confinement. Suffering from mental illness, he remains under imminent threat from execution.

WOULD YOU LET AN INNOCENT MAN DIE?

FreeBhullar @FreeBhullar


BRIEF 5 / PROCESS bEAUTY

Page 01 of 05BRIEF

To set up and maintain a beauty blog, to which I would be uploading content to on a regular basis.

CONCEPT

Although a beauty blog, I wanted to ensure that the blog also reflected my interests as a graphic designer so the blog includes product reviews, hauls and tutorials about makeup and beauty as well as posts about design and packaging.

DELIVERABLES

Blog / Business Cards / Stationery / Typographic Posters / Packaging / Accessories briefconceptdELIVERABLES



Page 02 of 05BRANDING

The branding for the blog needed to be quite simple and I wanted to keep it type based to reflect my personal interests as a designer. I opted for to main colours that could be used in different ways across all the branding.

BUSINESS CARDS

I decided to have test cards printed by moo.com to check the colour as the cards come in three colour ways, the pink, grey and white backgrounds.

brandingbusiness cards

processbeauty.co.uk

email : [email protected] : @processbeauty



Page 03 of 05Blog

processbeauty.co.ukSince starting the blog and up until mid May I had been posting every other day, as I had managed to gather enough content to be able to blog about.

STATISTICS (Jan 06TH to MAY 22ND 2013)

Total Views 5,080 Wordpress Followers 48Total Comments 112 Twitter Followers 184Average per day 37 Best Ever Views 142Best Month March (1,704 views)

Blogstatistics



Page 04 of 05Prints

One of the ideas that I had was to create typographic prints using beauty related quotes. I chose 5 primary quotes that can be designed in 3 different colour ways. Proposed idea that these could be bought from the Process Beauty online store.

PrintsAccesorries

Accessories

• Bag• Diary• Notebook• Makeup / skincare / brushes bags

processbeauty.co.uk

life is too short hoping

that the perfectly

arched eyebrow

or hottest new

will mask an

lip shade

ugly heartkevin acouin

processbeauty.co.uk

processbeauty.com

is the only

elegance

beautythat never

fadesaudrey hepburn

processbeauty.co.uk



Page 05 of 05

calendar

Calendar

The idea behind the beauty calendar was to focus on having 3 products that would be ‘Must Have’ products for that month, whether they had a theme or product launches from particular brands. The calendar is printed onto bulky newsprint and is 210mm x 420mm and wiro bound. The calendar also includes the website

where you can purchase that product as well as a section for notes. A proposed idea would be that if you purchase a particular product for that month you could enter a discount code that would entitle you to 10% off.

Elizabeth Arden Eight Hour Cream

The skincare classic that soothes, restores, calms and helps relieve chapped, cracked, dry skin. Soothes roughness, redness and minor skin irritations.

Bioderma Sensibio H2O

Specially formulated for sensitive, normal to dry skins, the Sensibio H2O micelle solution gently cleanses face and eyes. It removes water-resistant make-up.

E45 Cream

E45 Cream has been clinically proven to treat and soothe dry, itching, flaking, chapped, rough and calloused skin, sunburn and detergent

Skin Savers

Ultra plush lip gloss

The plushness is poutrageous! Our soft & silky glosses glide on sooo smooth, drenching lips in luscious color that’s never sticky. From crystal clear to hot pink, the luxurious formulas give your lips a kissable, sexy sheen.

Longwear powder shadow

Finally…powder eyeshadow in a fabulous longwearing formula. This soft & silky shadow comes in 12 wearable shades and three fin-ishes: matte, satin and sheen. From pale shell to brilliant silver, we’ve got you covered!

Creaseless cream shadow

Award-winning cream shadows are as crease-proof & budge-proof as ever! The 10 incredibly wearable shades glide on easily and last all day long. It’s fresh & fabulous color for all.

Benefit Core Collection

Natural Beauty

Urban Decay Naked Basics Palette

Naked Basics is the palette EVERY woman needs in her beauty arsenal. With six stripped-down, Nakedly neutral shadows, it has everything you need for the perfect neutral matte eye.

Bare Minerals SP15 Foundation

Our breakthrough foundation formula helps to absorb excess oil and eliminate shine for a natural matte finish. It helps minimise the appearance of pores and promotes cell turnover for fresher, smoother skin.

Essie - Sand Tropez

The seductive power of soft sandy beige nail polish is not to be underestimated. trend-setting, neutral pastel is the most alluring manicure on the riviera – or anywhere else.

Duo Eyeshadow - Mad Mad World

Modern, unique, sometimes unexpected color combinations. Worn alone or together, all Duo Eyeshadow shades feature micro-fine powders that are highly pigmented, longwearing and crease resistant.

Satin Lipstick - Dressed to Kill

A lustrous, long-wearing lipstick infused with conditioners to provide comfortable wear and sumptuously silky color. Smooth, ultra comfortable wear.

Shimmer Nail Polish - Disco Inferno

Fashion-forward and classic NARS Nail Polish shades impart incredible luster and prolonged gloss retention with UV protection to prevent polish discoloration. Extended wear and durable, chip-resistant finish.

Nars Colour Collection

Dior Natural Radiance Bronzing Powder

The Dior Bronzing Powder adjusts to your skin tone and the ambient light for an ultra-natural looking tan all the year round. With its Kabuki mini-brush, Poudre de Soleil comes in 3 warmer tones for summer.

Liz Earle Sheer Lip Gloss

Soft and lightweight, our sheer gloss glides on smoothly and enhances lips with a luminous shine. Enriched with our own blend of avocado and shea butter to leave lips feeling soft.

YSL Touche Éclat

For instant light, luminosity and radiance.Light falls in love with the skin, banishing darkness & signs of fatigue and adding instant radiance. Touche Éclat is the one beauty essential no woman should ever be without.

Golden Goddess

Luscious Lips

Revlon Just Bitten Kissable Balm Stain

It’s a pampering balm fused with a lightweight lipstain in an adorable chubby crayon. Just Bitten Kissable Balm Stain gives softer, smoother lips with a perfect flush of color that lasts hour after hour.

Revlon Super Lustrous Matte Lipstick

Ultra-creamy saturated lip colour that delivers beautiful, lightweight matte colour without any dryness, caking or fading.

Revlon Colorburst Lip Butter

Buttery balm with beautiful shiny color to give you baby soft, healthy glowing lips 94% of women felt lips were softer, smoother, and instantly hydrated

Love Yourself

Jelly Pong Pong Lip Blush

A moisturizing lip stain that tints your lips with just the right amount of juicy colour and hydrates like a balm. Apply liberally, purse and let the silky lightweight texture melt onto your

Nails inc - St James

St James nail polish is a pillar box red shade. St James is a show stopping red that will add instant glamour to any outfit.

Mac Powder Blush - Fleur Power

Colour for the cheeks and face. Various formulas. Different looks.

Nars Sheer Glow Foundation

A glowing, satin-finish foundation with sheer and buildable coverage that immaculately evens skin tone. Replete with skincare benefits and the Complexion Brightening Formula, it leaves skin hydrated, more luminous, softer

Revlon Nearly Naked Foundation

Makeup so refreshingly light, it melts right in, creating a fresh even look. So the only one that knows you are wearing makeup is you. Blends seamlessly, buildable coverage.

Garnier BB Cream

Garnier BB creams offer 4 different creams for various skincare needs. Do you have oily skin, sensitive skin, are concerned about the visible signs of skin ageing or simply just want a cream that can give your skin a healthy glow?

Sheer Skin

Copper Chaos

Soleil Tan De Chanel

The velvety finish of this light cream-gel bronzer leaves your skin with a beautiful sun-bathed look. Wear it on its own, or for a hint of outdoors radiance, over or under your favorite CHANEL foundation.

Clarins Splendours Colour Quartet

Highly concentrated in mineral pigments, these eye shadows deliver long-lasting results. Three gold shades illuminate the eyes while the powder and liquid eye liners warm and intensify.

Butter London The Old Bill Nail Lacquer

A burnished copper nail lacquer with a beautiful antique patina. For sophisticated metal heads.

Butter London The Old Bill Nail Lacquer

A burnished copper nail lacquer with a beautiful antique patina. For sophisticated metal heads.

Gelly Nail Effects

Hi shine Gel effect Nail Paint provides an extra glossy finish.

Sequin Nails

Add a textured sparkle to your nails with new Sequin Nail Effects! The rich formula packed densely with sequin specs is the perfect way to create a dramatic 3D effect on your nails.

Confetti Nail Effects

Confetti Nail Effects is the perfect party for your nails. Filled with confetti sprinkles that brush on smoothly, make your nails pop with 5 sweet inspired shades!

On Trend Nails

Autumn Additions

Illamasqua Precision Ink

Create looks with attitude that no one can ig-nore. Precision Ink’s fine tip allows for defined application. Long-lasting and waterproof it’s perfect for use anywhere on the face and body to bring out your bold side.

Bourjois Smoky Eyes Trio Eyeshadow

Manufactured with the same process which has made our Little Round Pots, these eyeshadows possess the same qualities of flexibility and softness: an ultra fine, silky, micronised formula for an amazing blend, lasting 8 hours.

Sleek True Colour Lipstick - Mulberry

Awaken your makeup with a True Colour Lipstick. Get high impact lips with our vitamin E enriched lipstick in a selection of matte and sheen finishes.

Festive Glow

Illamasqua Gleam in Aurora

.A solid, cream compact, containing lustrous pearlescent pigments. Smooth Aurora (champagne iridescent) over skin with fingers or a brush for an alluring glow that lifts and highlights wherever it’s applied. This is light-reflecting beauty.

Mac Mineralize Skinfinish Natural

A luxurious domed face powder with minerals, slowly baked to provide a dimensional yet natural-matte finish. Provides perfect low coverage. Use to set and fix foundation or as a touch-up throughout the day.

Laura Mercier silk crème foundation

A full coverage foundation that makes the skin look luminous and rich. By combining a special collection of silk proteins, tea extracts and treated mica, Laura has created a luxurious formula that leaves skin hydrated and protected with a radiant, timeless glow.

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Page 01 of 02

BRIEF 7 / Interior Design Yearbook

briefconceptpdf & print

BRIEF

Working with Sarah Pritchard, Lisa Whitaker and Bethany Yates to design the Interior Design Yearbook.

CONCEPT

As we had been given the 210mm x 210mm fold out poster format we came up with the idea of the using the layout and design used on architectural/interior drawings and adapting this to fit thumbnails of students work as well as the other course and staff information with a typographic poster on the reverse side.

PDF & PRINT

Sarah came up with and developed the layout for the concept, and added all of the information, content and thumbnails to the design. I worked on the reverse side of the print out, designing the type poster. I also worked with Sarah to finalise some of the layouts in the PDF. The photographs above show how the spreads would have worked in an actual printed publication.

creativity + innovation

dynamic

sustainable

CommuniCative / Liberating / Diverse

Possibility

inspiring / LimitLess / inDiviDuaL

attention to detail

stRateGic

arCHiteCturaLaLternative / ConneCtion / spirituaL

sensual + stimulating

imaginationambienCe / interaCtive / eXHiLarating

colouRFul

CoLLaborative

interior DesignLEEDS COLLEGE OF ART 2012-2013

LEEDS COLLEGE OF ART

BA(HONS) INTERIOR DESIGN

Programme Leader Steve Edge

Year Tutor Emma Sharman Course Number 19

Graduating Year 2012 - 13

Institute

Course

BA (hons) INTERIOR DESIGN

BA (hons) INTERIOR DESIGN

LEE

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Ana [email protected]

Eloise [email protected]

Chloe [email protected]

Alison [email protected]

Alix [email protected]

Gareth [email protected]

Ruth [email protected]

Ewa [email protected]

Angelica [email protected]

Luke [email protected]

Maya Metcalfe [email protected]

Keiren [email protected]

Emma [email protected]

Joseph [email protected]

Estefania Lera [email protected]

Leeds College of ArtBlenheim WalkLeedsLS2 9AQ

0113 202 8000

[email protected]

sarahpritchard.co.ukbksgraphicdesign.comlisawhitaker.co.ukbethyates.co.uk

Designed bySarah PritchardBaljeet SamraLisa WhitakerBeth Yates

Printed byprinter name, 2013

Programme OverviewHere at Leeds College of Art we believe that true creative spirit is born from a radicalisation of the design process. In achieving this we encourage the students to leave the limiting conventions and accepted notions of contemporary design practice, and to cross the boundaries into a more challenging and provocative “hetrotopia” of other spaces, as Foucault called it.

The student’s curriculum therefore does not attempt to totally reflect or imitate the limited and homogenous experiences of industry; neither is it governed solely by learning outcomes and the relentless pressure and pursuit of achievement. Instead it represents the nurturing of a design attitude, which often profoundly questions the paradigms of market economies and socio-political restrains governing mainstream practice. It blends theory with praxis in a search for a transformation of contemporary culture and a commitment to re-enchant and re-enhance our everyday lives through ethical actions and deeds.

It emphasises working with and conserving existing buildings, restoring, renovating, preserving and articulating new meaningful places from redundant spaces. Which ultimately provide a significant contribution to the nurturing of our spiritual and mental lives. The spatial strategies, which our students use to orchestrate their ideas, are imbued with sensitivity, care, enjoyment and empathy for the host structures, which direct their journeys of discovery and their tectonic negotiations throughout their final studies.

Programme Content Drawing & Visualising Conceptualisation Visual Communication & Presentations Design Strategies Design Innovation Software Skills (AutoCAD, 3DS Max, Adobe Suite, Vectorworks, SketchUp) Technical Drawing Packages Project Management Building Construction Theory Lighting & Materials Theory Contextual Studies History & Theory of Art & Design Feasibility Studies Personal Professional Development, Identity and Branding Site Analysis Model Making Sustainable Design Strategies International Projects Live Briefs

Exhibitions Lotherton Hall

Brief: The redundant of Lotherton Hall in order to enhance the visitor experience, make more of the estate available, safer for all and to use and preserve Lotherton for future generations.

Shortlisted: Alison Duggan Charlotte Scholfield Ruth Lidell East Street Arts

Brief: A redesign of the communal space at East Street Arts to enhance the experiences of the members and visitors at the Patrick Studios. The client was particularly keen to encourage a strong sense of community and identity.

Shortlisted: Alison Duggan Maya Rooney Ruth Lidell

GIDE

Brief: Design Factory, Design Museum & Design in Action for GIDE. The design process was inverted to encourage experimentation with di§erent applications and properties of materials and to eventually create an installation or design for a suitable location. Inspiration and research was to be taken from the ‘Design to Win’ exhibition in London 2012 at the Design Museum.

Shortlisted: Alison Duggan Ewa Makaruk Maya Rooney Ruth Lidell

Winners: Ewa Makaruk Ruth Lidell

Trips London Madrid Dundee Berlin Ljubljana

Hannah [email protected]

Jahangir [email protected]

Charlotte [email protected]

Sta� ProfilesSteve Edge Dip AD, MSt IDBE (Cantab), FCSD, FRSA

Programme Leader

Emma Sharman BA (hons)

Year Tutor

Sue Lonergan BEd (Hons) (Cantab)

Programme Administrator

Niall O Leary BA (Hons), PGCE, PGDip, MA

AutoCAD Co-ordinator and Lecturer

James Beighton

Context of Practice Tutor

Anthony Rimmer BA (Hons)

Technician

Leo Ho Kuen [email protected]


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BRIEF 7 / Interior Design Yearbook

PDF

pdf

Sarah used the same layout from the print for the PDF, we worked together to finalise some of the layouts. We worked on coming up with the idea of the section titles to replicate how a drawing would be on an architectural plan.

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James Beighton Context of Practice Tutor

James hails from the south of England, has a BA (Hons) in History of Art and French from the University of Sussex, and a Masters in History of Modern Architecture from the Bartlett School, University College London, where for his dissertation he was able to indulge his minor obsession with the architecture of Le Corbusier, much to the chagrin of his current students.

Anthony Rimmer BA (Hons)

CAD Technician

Anthony is a recent graduate of the ID programme from 2010, and since leaving he went into project management for an engineering and environmental firm based in the UK and USA. He recently came back to the college as an instructor technician in October 2011. Anthony has always been very successful and competent with computer hardware and software, and is now passing on his knowledge to current and future students of the college. He has a wide range of skills, particularly with 3D computer aided design software such as AutoCAD and 3DSMax. He also instructs students how to use the Adobe Creative Suite including Photoshop, Illustrator and Dreamweaver.

Sue Lonergan BEd (Hons) (Cantab)

Programme Administrator

Sue has a degree from the University of Cambridge, and originally trained as a primary school teacher. After some years in teaching she retrained as a secretary, working in the School of Education in the University of Leeds for more than ten years, dealing especially with Masters Courses, which attracted many international students. Sue retires this year so we wish her a long and happy retirement.

Niall O Leary BA (Hons), PGCE, PGDip, MA

AutoCAD Co-ordinator and Lecturer

Niall has a BA in furniture design with a Masters from Northumbria and a PGCE from Middlesex University. He is an experienced academic and practitioner who’sspecialist skills include computer design/visualisation, CNC, laser modelling, studio based design techniques.

Emma Sharman BA (Hons)

Year Tutor

Emma has a BA (Hons) Politics degree from the University of Sheffield and a First Class BA (Hons) degree in Interior Design from Leeds College of Art. She has also completed courses in management, communication and leadership. In addition to being second year tutor, Emma works as a freelance designer on a range of projects for private clients.

Emma’s background was originally in graphics and magazine design before she retrained as an Interior Designer. She worked for five years in Hong Kong and another five in London as an Art Director. During this time she oversaw the global re-brand of a major international airline’s award winning customer magazine and in-flight titles, and was also shortlisted for best designer at the APA Customer Magazine Awards.

More recently she project managed a design team across three countries that was awarded second prize in an International competition to redesign the global corporate identity for Audi car showroom interiors. The entry was praised for having the best overall concept and for most successfully integrating sustainable materials into the scheme.

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BA(Hons) INTERIOR DESIGN 2012 - 13


Ruth LiddellStarting with conceptual work and experimentation, using a lot of drawing and 3D work enhanced by software, pushing boundaries and possibilities, the design emerges. Incorporating sustainability is key throughout the process. Authenticity comes from my own experiences, understanding and influences.

+44 (0) 7534 141081

[email protected]

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ClientCTSC

Job or Project Title & LocationReception Refurbishment, CTSC Corporate Headquarters

Drawn ByR Liddell

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O Ana Baptista

O Eloise Best

O Leo Ho Kuen Chak

O Alison Duggan

O Alix Eaglesham

O Gareth Ellis

O Ruth Liddell

O Ewa Makaruk

O Angelica Marsh

O Luke McGinnity

O Maya Metcalfe Rooney

O Keiren Nixon

O Emma Reville

O Joseph Rosier

O Estefania Lera Sanchez

O Charlotte Schofield

O Hannah Tate

O Jahangir Ullah

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ClientElectric Office

Job or Project Title & LocationElectric Design Graphics Studio and Office

Drawn ByR Liddell

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BRIEF 8 / Geek Table

Page 01 of 04BRIEF

Working in a collective of 8 designers to promote ourselves as the ‘Geek Table’ and our work whilst working on 4 individual 1 week briefs that showcased our talents, skills and personalities.

CONCEPT

The main aims of the collective were to be able to promote ourselves and our skills and to be able to work together on projects and be able to gain feedback on our work collectively.

DELIVERABLES

Branding & Individual Illustrations - Beth YatesSocial media - MyselfPublication - Myself & ClaudiaBusiness cards, Postcards & Badges - Claudia Griffin

Blog & Tumblr - Beth Yates & Sophie WilsonInstagram - Kirsty CavePinterest - Kirsty AldersonWebsite - Lisa Whitaker & Sarah Pritchard




Page 02 of 04Publication

Me and Claudia were responsible for gathering the content and putting together the ‘Geek Table’ publication, which featured each individuals information and 1 response from the weekly briefs that we had set. Myself and Claudia worked together to decide on the format and layout of the publication. As a group we

decided to use the Newspaper Club to print the publication. The publication is designed to be sent out to studios as promotional material showcasing out skills as a collective but also showing out individual design direction.

Publication



Page 03 of 04wEEKLY bRIEFS

We decided to set weekly briefs which would give us the chance to produce a piece of work relevant to our design practice depending on particular themes or restricts. We also had weekly crits where we were able to get together and gain feedback on our responses to the set briefs.

bRIEF 1 What does geek mean to you?

I chose to create a typographic response which is made up of all the things that are relevant to the geek table or things that we may have said over the past 3 years.

bRIEF 2 How do you get in the zone?

The one thing that gets me in the zone is listening to music, especially dubstep and drum & bass. My response was based on the lyrics from the song by Knife Party titled Centipede, which I had on repeat whilst writing my dissertation.

wEEKLY BRIEFSBRIEF 1BRIEF 2



Page 04 of 04BRIEF 3 Guilty Pleasures

As a beauty blogger and makeup fanatic, it made sense to showcase my guilty pleasure as cosmetics. I created these simple vector illustrations to represent my favourite cosmetic products.

bRIEF 4 What would be your alter ego?

I couldn’t decide between being a nail artist or interior designer, and considering so many people think I study interior design I chose to make myself an interior designer for the day and create my dream living/dining space.

bRIEF 3bRIEF 4


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BRIEF 9 / YCN Dowue Egberts

concept

BRIEF

To try and make Dowue Egberts more appealing to a wider audience, and encouraging them to drink Dowue Egberts rather than buying

CONCEPT

We wanted Douwe Egberts Coffee to be something that people could reach for at any time of day. Taking the ‘Pure Instant’ range we worked on creating a campaign that showed how each of the 4 varieties could be relevant for certain situations during the day whether it be when you missed the bus, meeting the boss or even

working towards a deadline. We came up with the slogan ‘Coffee Time, make the perfect coffee in an instant’ and designed a range of posters and advertisements that would encourage people to want to drink Dowue Egberts.

Raining again?

Early morning?

Lunch time?

Bedtime?

Colour

Each of the colours used represents the different varieties in the range of Douwe Egberts ‘Pure’ Coffees’. This ensures each of the adverts is relevant to a particular strength of coffee as well as creating a series of different advertisements that still work together.

Type

GothamLight •PureDecafBook • Pure Smooth Medium •PureGoldBold •PureIndulgence

The different weights of the typeface are used to represent the strength of the coffee.

Delayed train?

Douwe Egberts Pure Indulgence is made from a blend of the finest quality beans.

These beans are roasted using Douwe Egberts expertise to give a rich and aromatic

flavour perfect for when you finally get home.

in an instant.Catching up with friends?


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BRIEF 9 / YCN Dowue Egberts

Adverts

Adverts

Each of the adverts for the coffee is different according to the context. For instance the ‘Early morning’ billboard works well as it will be see on a journey to work. For each of the varieties the relevant jar of coffee is slightly enlarged in the bottom right corner - this ensures that all 4 of the jars are seen together whilst the jar relevant

to the advertisement stands out more. The strapline ‘Make the perfect coffee in an instant’ is used for each advert too.

Lunch time?

Relaxing?

Stressed?

Raining again?

Early morning?

Bedtime?

Douwe Egberts Pure Decaf is made from a blend of the finest quality beans. These

extracted to give a medium and well balanced flavour perfect for the end of the day.

Emails: 74 unread


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BRIEF 10 / LCA Graduate fashion show PITCH (EXTENDED)


BRIEF

Myself, Bethany Yates and Claudia Griffin had teamed up to pitch for the Leeds College of Art Graduate Fashion show.

CONCEPT

We came up with the idea of what goes on behind the scenes at a fashion show, and we wanted to use behind the scenes photography for the posters and advertising, whilst keeping the invites just type based with a photo and the branding on the other side.

DELIVERABLES

Photographs / Posters / Invites / Tickets


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Photo Shoot

Photoshoot

Rather than using stock imagery, we decided to set up a fashion shoot so that we could decided exactly which types of images we wanted to use. Beth was the model, whilst Claudia was the makeup artist, hairdresser and stylist and I took the photographs and edited them for the products.

BRIEF 10 / LCA Graduate fashion show PITCH (EXTENDED)


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BRIEF 11 / eLLA rUTH pHOTOGRAPHY (WEBSITE)

bRIEFWEBSITE

bRIEF wEBSITE

To create an online portfolio website for Ella Ruth Photography, showcasing her latest photography and a relevant pages for contact information.

The website is quite simple, and is created by editing a Cargo Collective template. We decided to use Cargo as it would allow Ella to update her content quite easily whenever she needed to rather than having to depend on me doing it. At the moment she has 6 pages, 4 of which showcase her work. As you click to each

page there are thumbails for each photograph and slide show which you can look through, but as you click on each photograph it brings up lightbox, as this was already embded into the cargo template it was quite easy to modify to how Ella wanted it to look.


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BRIEF 12 / tYPE BEGINS

bRIEFStock

bRIEF Stock

A one day brief set by myself and Sarah Pritchard, combining our love of Batman and typography to create a series of prints which use batman quotes that have been converted into typographic and design quotes instead.

We went for 4 different stocks, trace, white, grey and a metallic silver, really just to experiment and see how they would work. We both found that the metallic silver stock worked best and suited the concept best.


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Baljeet Kaur Samra - OUGD303 FMP ALL BOARDS (Brief 1-12)

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Transcript of Baljeet Kaur Samra - OUGD303 FMP ALL BOARDS (Brief 1-12)