Legendary Sweepstakes Wins Big on Twitter
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www.kineticsocial.com [email protected] Legendary Sweepstakes Wins Big on Twitter This campaign achieved higher rates of engagement and conversion on Twitter than any other that the brand had experienced. The Roundup 4.7K Conversions The Challenge A direct marketing company that promotes merchandise and magazine subscriptions via sweepstakes partnered with Kinetic to drive signups on Twitter. The campaign featured a monetary giveaway and linked to a sign-up wall gating submissions. Specifically tasked with diversifying targeting strategies to gain conversions, the Kinetic team helped develop this brand’s traditional marketing voice into one with more dynamic social resonance. 8.9MM Impressions 4.7 K Conversions 68K Engagements INCREASE SIGN-UP CONVERSIONS
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Transcript of Legendary Sweepstakes Wins Big on Twitter
www.kineticsocial.com [email protected]
Legendary SweepstakesWins Big on Twitter
This campaign achieved higher rates of engagement and conversion on Twitter than any other that the brand had experienced.
The Roundup
4.7K Conversions
The Challenge A direct marketing company that promotes merchandise and magazine subscriptions via sweepstakes partnered with Kinetic to drive signups on Twitter. The campaign featured a monetary giveaway and linked to a sign-up wall gating submissions. Specifically tasked with diversifying targeting strategies to gain conversions, the Kinetic team helped develop this brand’s traditional marketing voice into one with more dynamic social resonance.
8.9MM Impressions
4.7 K Conversions
68KEngagements
INCREASE SIGN-UP
CONVERSIONS
www.kineticsocial.com [email protected]
Legendary Sweepstakes Wins Big
The StrategyA combination of lookalike audiences and @handle targeting delivered this brand’s message across a diverse set of audience groups. Both Males and Females achieved similar CPAs, though CPA conversions were more likely to occur on Desktop vs. Mobile.
Posts were delivered between 6pm and 9pm; historically the time of day with the highest engagement for these targeted audiences. Our in-house creative strategists worked with this brand to repurpose and make recommendations for new copy and creative that would have greater impact on Twitter. This combination of refined targeting, creative strategy and additional conquesting for new audiences drove eCPA as low as $7.12.
This campaign achieved higher rates of engagement and conversions on Twitter than any other that the brand had experienced. They have since provided incremental budget and are extending their social reach as a Kinetic partner.
EXAMPLE TWEET FROM CAMPAIGN
